Christian Nielsen, Ph.d., is Professor at Aalborg University in Denmark. He is Director of Business Model Design Center (BMDC: www.bmdc.aau.dk), the worlds first interdisciplinary research center focusing on business models. Christian has previously worked as an equity strategist and macro economist focusing specifically on integrating Intellectual Capital and ESG factors into business model valuations. He has worked extensively with business models both as a researcher and as an analyst and has turned his focus to innovating, rejuvenating and optimizing business models. His Ph.d. dissertation from 2005 won the Emerald/EFMD Annual Outstanding Doctoral Research Award, and in 2011 he received the Emerald Literati Network Outstanding Reviewer Award. Christian Nielsen has a substantial number of international publications to his record and his research interests concern the commercialization of innovative ideas, business model taxonomies, evaluating and measuring the performance of existing business models and governance perspectives. One of Christian’s strengths research-wise is his ability to apply both quantitative and qualitative methods and to utilize these methods simultaneously. He teaches methodology and theorizing on both Masters and PhD level.