Simone Kurtzke

ORCID iD
https://orcid.org/0000-0001-5568-5965
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My MSc Digital Marketing students

Sources:
Simone Kurtzke (2018-02-15)

SocialScotland - My website

Sources:
Simone Kurtzke (2018-02-15)

Robert Gordon University Staff page

Sources:
Simone Kurtzke (2016-03-29)

Biography

I am a former industry practitioner with a background in marketing communications and digital media. My research interests are digital marketing communications in SMEs including in the B2B (industrial marketing) context. I'm also exploring the use of digital marketing industry research and concepts (such as Content Marketing and Search Engine Optimisation) within academia. I am passionate about applied research that helps bridge the gap between marketing research and practice, and I've been involved significantly with modernising the marketing curriculum to equip students with the skills industry needs.
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