PhD in Economics and Management, is Professor of Management at the Polytechnic Institute of Bragança (IPB) - Portugal. She is researcher and Scientific Coordinator of UNIAG (Applied Management Research Unit) and researcher of Research Unit in Business Sciences (NECE-UBI). She participated in 12 international and national projects I&D (3 as principal coordinator) and has more than 190 publications in peer-reviewed journals, book chapters and proceedings, and has several communications at international scientific conferences. She serves as a member of Program Board and Organizing Committees for some Scientific Committees of International Conferences and has collaborated as a reviewer with several journals. Her current research interest is in Tourism Research, Management, Artificial Neural Network, Entrepreneurship, Econometric Modelling, Marketing and Strategic Management, Market Research, Corporate Social Responsibility and Sustainable, Higher Education Quality and Applied Research Methods.