I am a Chartered Engineer and lead a successful research team investigating innovative approaches to reduce mortality, morbidity and injury. I have authored over 100 articles including 40 journal papers. I collaborate with scientists and clinicians to better understand the behaviour and response of soft tissues subjected to mechanical loads. I also investigate the adoption of additive manufacturing to create high-performance materials, which have led to my team working with national bodies including the English Institute of Sport and the Welsh Rugby Union. Our novel materials are also prize-winning from the US National Football League. I am active with industry, working closely with manufacturers and supply chains of protective equipment. I also have extensive experience in both teaching and senior administration.