On 11 December 2013, she defended her doctoral thesis in Tourism and Leisure. An international examining committee gave her the mention of "Doctor Europeus" and granted the thesis a grade of Excellent "cum laude". On 9 October 2014, in recognition of her academic career, she was accredited as Tenure-track Lecturer (AQU: 4YR6DG2GC) in Humanities. On 3 February 2015, the International Federation for Information Technologies and Travel & Tourism awarded her the 2015 IFITT Thesis Excellence Award for a Doctoral Thesis: among the competing nominees the thesis stood out for its innovativeness, scientific rigor, and relevance to the Tourism field. On 28 April 2015, the Governing Board of the Rovira i Virgili University (URV) awarded her the 2013/2014 extraordinary prize of Doctorate in Social and Juridical Sciences. On 11 December 2015, in recognition of her academic career, she was accredited as Associate Professor (ANECA PCD: 2015-7480) in Social and Juridical Sciences. On 18 October 2018, the Catalan Government (DOGC 7735) awarded her the 2018 Medal of Tourism, to the best knowledge and research project referred to the tourism sector, for a research on the image and identity of Catalonia as a tourist destination.
Currently, she is IFITT Board Member serving as Director of Research Excellence, Serra Húnter Fellow in Tourism and Coordinator of Social Media Marketing (MSc) at the University of Lleida (UdL), Catalonia, Assistant Professor of Social Media and Smart Tourism (MSc) and Supervisor of Master's Theses on Advanced use of ICT in Tourism at the Open University of Catalonia, and post-doctoral researcher in the Research Group on Tourism and Social Knowledge Economy (TURESCO 2017SGR49) of the UdL. Her research interests include the analysis of the image and identity of tourist destinations through online tourism sources.