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Dominique-Ferreira or Lopes (2013-12-01)
Sérgio Dominique-Ferreira is Professor of Marketing at the Polytechnic Institute of Cavado and Ave. He holds a PhD degree in Business and Management Studies - Marketing and Strategy from the Faculty of Economics of Universidade do Porto.
Previously, he has been a researcher in the Department of Methodologies of the University of Santiago de Compostela (Spain), as well as researcher in the Department of Business Organizations and Marketing, Faculty of Business, University of Vigo (Spain).
His main research topics are: price sensitivity, bundling strategies, customer satisfaction and loyalty, brand image and supply chain management.