I am a Reader in Organisational Sociology at King’s Business School (King’s College London). My research is primarily concerned with people’s experience of exhibits and exhibitions in museums and with occupational practice of optometrists. It draws on ethnomethodology and conversation analysis (EMCA) as well as on recent developments in the analysis of video-recordings. At KCL I teach courses on the undergraduate and postgraduate programmes. The courses explore interweaving of technology with the organisation of market interaction.