The Little Booklet on Design Thinking: An Introductory Workshop
The Little Booklet on Design Thinking: an Introductory Workshop gives a short introduction to design thinking. Design thinking has been recognised as a management approach to innovation that is creative and practical. The book gives the reader the opportunity to engage with a 'designerly' way of working through a step-by-step process where key stages and principles are addressed. The process is visually and verbally presented and will be valuable for all industries.
Branding and Product Design: An integrated perspective
Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation. It examines these questions on both macro and micro levels and provides the reader with tools to help understand the role of products in building a brand, and how to bring the brand and the product design process together. These are based on the author's research into branding and product design, her years of teaching these topics, and her own industrial practice. Qualitative interviews delivering an 'insider' perspective on major brands bring abstract concepts to life. The book includes case studies from well-known and up-and-coming brands and will prove invaluable to design practitioners, marketers, managers and other professionals working close to designers. It will also benefit those teaching and studying, particularly if they are involved in the new higher education programmes where business schools and design schools are co-operating to reflect the intersection between design and branding.
Teaching ‘design thinking’ in the context of Innovation Management: from process to a dialogue about principles
There has been increased interest in design and ‘design thinking’ in recent times. This has led to the development of a number of interdisciplinary courses where non-designers have the opportunity to learn so-called ‘design thinking’. However, ‘design thinking’ is an ambiguous concept, which is challenging when trying to apply it in non-design learning and teaching contexts: notably, for this study, innovation management. The aim of this study has two aspects: first, a conceptual one, to articulate what ‘design thinking’ means in context of a design-driven approach to innovation management; and second, a more practical one, to consider how it could be taught in this context. In this paper, a seminar called ‘Design Thinking’ is analysed along with key texts within the range of design thinking discourses. This paper concludes by identifying the principles underlying ‘design thinking’ and develops a teaching framework based on these principles, by using the model of action research. This study is therefore the first stage in an on-going action research project.
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Changing assumption for the design process: New roles of the active end user
The aim of this article is to discuss how end user involvement in all stages of a product life cycle changes the assumptions of the design process. This article is based on a literature review and three case studies – Imsdal (Ringnes/Carlsberg), Jordan and Stokke. Several examples of how consumers or users are involved in various stages of the product life cycle are presented. The product development is affected both by end users’ activity and by previous knowledge of the product. The use of the product is changing the meaning, and even the disposal of the product is affecting how the product is perceived. The product becomes part of a cultural and historical context in which the end user is actively shaping.
Pure shape - To realise intended meaning in practise
This article presents a case study of a design project of a still water bottle within a brand context. It shows that product development within a brand context brings questions that have great implications for the form of the product designed. These questions need to a great extent to be solved by the designers in close dialog with the managers in order to engage the consumer in the meaning creation through the product.
The designer's role in building strong brands
Not always a victim! On seeing users as active consumers
While the importance of designers and companies in developing and marketing new products has been discussed extensively in the product design literature, the role of people as consumers has received less attention – even though the consumers can induce a prominent effect on companies and designers through their consumption practices. In this article, we examine the importance for designers and companies of seeking to understand the unpredictability of (end) users as active consumers. Our intention is to illustrate that it is worthwhile to think anew about the consumers' role, since both the designers' and companies' perceptions are often focused on their own interpretation of this role than on reality.
Den kommersielle formen: Merkevarekonteksten som utfordring for industridesignernes behandling av form
This thesis argues that the product form is an underutilised resource in building brands. There appears to be a gap in how industrial designers are taught to work with form, and the expectations business have of designers as professionals in developing a form for a commercial context. The aim of the thesis is to discuss the challenges designers face in providing such form development in a brand-building context. It also aims to develop brand-building theories for use in an industrial design setting.
Approaching different design choices in the process of branding products
The purpose of this paper is to discuss the gap between the designer’s knowledge of how to create the form of a product and the manager’s knowledge of how to build a brand. A possible approach to product development that incorporates branding is presented, comprising a theoretical framework and a case study.