Damien William Mather

ORCID iD
orcid.org/0000-0002-8495-1764
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Distribution Chain Pricing,

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Damien William Mather (2014-02-25)

Customer analytics modeling for maximizing retention and lifetime value, PhD thesis on “Empirical Generalisations of Brand Extensions and the role of General Linear Mixed Models,

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Damien William Mather (2014-02-25)

Country Image and Food Export marketing,

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Damien William Mather (2014-02-25)

Business communications, Branding, Brand Extensions, Brand Salience & Co-branding, County-Of-Origin Branding, Survey sampling, design and analysis, Best-Worst Scaling surveys and analysis,

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Damien William Mather (2014-02-25)

Heterogeneous Discrete Choice modeling, Generalised Linear Mixed Modeling

Sources:
Damien William Mather (2014-02-25)

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http://www.business.otago.ac.nz/marketing/staff/mather.asp

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Damien William Mather (2014-02-25)

Biography

Research Activities (a) Research Expertise Business communications, Branding, Brand Extensions, Brand Salience & Co-branding, County-Of-Origin Branding, Survey sampling, design and analysis, Best-Worst Scaling surveys and analysis; Heterogeneous Discrete Choice modeling, Generalised Linear Mixed Modeling; Country Image and Food Export marketing; Distribution Chain Pricing; Customer analytics modeling for maximizing retention and lifetime value, PhD thesis on “Empirical Generalisations of Brand Extensions and the role of General Linear Mixed Models (d) Supervision of Postgraduate Students (list all supervisors with the name of the primary supervisor in bold, your percentage of the supervision, as agreed with the Doctoral and Scholarships Office, the enrolment date and the completion date) Ph.D. supervision: Sarah Forbes, Prof. Rob Lawson (40%), Dr. Kirsten Robertson (40%), Dr. Damien Mather(20%) Enrolled 19 Mar 2010, completed Nov 2012 Long Thanth Vo, Prof john Knight, (60%) Dr. Damien Mather (40%), Enrolled 15 Feb 2012, not yet completed Raymond Xia Prof. Juergen Gnoth (60%) Dr. Damien Mather (40%) Enrolled 27 Jan 2014, not yet completed Kamal Rahmani Prof. Juergen Gnoth (60%) Dr. Damien Mather (40%) Enrolled 30 Jan 2014, not yet completed MCom supervision: Raymond Xia Prof. Juergen Gnoth (60%) Dr. Damien Mather (40%) Enrolled 10 May 2012, upgraded to Ph.D. 27 Jan 2014 2006 Emerald Literati Outstanding Paper 2005, awarded by the Emerald Publishing Group, for: Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2006). Genetically Modified Crops and Country Image of Food Exporting Countries. British Food Journal, 107(9), 653-662 2006 Best Empirical Journal Article for 2005, awarded by the Department of Marketing, University of Otago, for: Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2006). Genetically Modified Crops and Country Image of Food Exporting Countries. British Food Journal, 107(9), 653-662. 2005 Invited inaugural speaker, 1st. International conference on Cross-National and Cross-Cultural Research in Marketing, Nijmegen, The Netherlands, 7th. – 8th. July 2005 2000 Guest speaker, IIR conference: “Pricex 2000”, The Stamford Plaza, Auckland 1998-2001 Visiting guest lecturer and research consultant, Marketing Department, University of Otago Refereed Journal Articles Note author order generally indicates the extent of author contribution. Knight, J. G., Clarke, A. & Mather, D.W. (2013). "Potential damage of GM crops to the country image of the producing country." GM Crops & Food 4(3): 1-7. Gao, H., Knight, J.G., Zhang, H., Mather, D.W., & Tan, L. (2012). Consumer scapegoating during a systemic product-harm crisis. Journal of Marketing Management, 28(11-12) , 1270-1290 (An A ranked journal on Australian ARC 2010 ERA list) Mather, D.W., Knight, J.G., Insch, A., Holdsworth, D.K., Ermen, D.F., & Breitbarth, T. (2012). Social stigma and consumer benefits: Trade-offs in adoption of GM foods. Science Communication, 34(4), 487-519 (An A ranked journal on the Australian ARC 2010 ERA list) Gao, H., Knight, J., Zhang, H., & Mather, D.W. (online 2011). Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China. Journal of Business Research, (An A ranked journal on Australian ARC 2010 ERA list) Gao, H., Darroch, J., Mather, D.W., & MacGregor, A. (2008). Signalling corporate strategy in IPO communication: A study of biotechnology IPOs on the NASDAQ. Journal of Business Communication, 45(1), 3-30. Knight, J.G., Holdsworth, D.K., & Mather, D.W. (2008) "Perspective: GM food and neophobia - connecting with the gatekeepers of consumer choice". Journal of the Science of Food and Agriculture, 88 (5) 739-744. Impact factor 1.3, An A ranked journal on Australian ARC 2010 ERA list. Knight, J.G., Holdsworth, D.K. & Mather, D.W. (2007). “Determinants of trust in imported food products: perceptions of European gatekeepers.” British Food Journal,109 (10): 792-804. (Featured in the February 2008 Monthly Highlights on the Emerald website as “one of only 10 noteworthy articles selected by the Publishers for inclusion this month” out of the 450 articles published.) Impact factor 0.52 Knight, J.G., Mather, D.W., Holdsworth, D.K., & Ermen, D.F. (2007). “Acceptance of GM Food: an experiment in six countries.” Nature Biotechnology 25 (5): 507-508. Impact factor 22.85, an A* ranked journal on the Australian ARC 2010 ERA list. Knight, J.G., Holdsworth, D.K., Mather, D.W. (2007). “Country-of-origin and Choice of Food Imports: An In-Depth Study of European Distribution Channel Gatekeepers.” Journal of International Business Studies, 38, 107-125. Impact factor 2.283, An A* journal on the Australian ARC 2010 ERA list. Knight, J.G., Mather, D.W., & Holdsworth, D.K. (2005). “Genetically modified crops and country image of food exporting countries”, British Food Journal. 107: 653-662.
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