Antonio Cañabate (Ph.D) is an associate professor at the Department of Management (UPC Barcelona Tech University) teaching management information systems and online marketing at the Barcelona School of Informatics where he has been vice-dean for industry relationships (1996-2001). He was academic director of SAP/R3 postgraduate course and at UPC School of Professional & Executive Development (1999-2001) and coordinator of the systems information area at the interuniversity MBA (UPC-UB-UAB 1993-1999). His research interests are related to Digital Business, Information Technologies impact on organizations and SSME (Service Science, Management and Engineering). He has collaborated with Telefonica-UPC chair studying the Knowledge Society evolution and trends and is Member of the Service Research and Innovation Institute Spanish Chapter. He is founder and ex-partner of the start-ups Medhouses Agencies Networks, S.L. (2001-2006) and Audienz, S.L. (2000-2001).