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Scopus Author ID: 37109323000

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Employment (3)

The University of Hong Kong: Hong Kong, HK

2021-08-01 to present | Professor (Marketing)
Employment
Source: Self-asserted source
Sara Kim

The University of Hong Kong: Hong Kong, HK

2018-08-01 to 2021-07-31 | Associate Professor (Marketing)
Employment
Source: Self-asserted source
Sara Kim

University of Hong Kong: Hong Kong, HK

2012-07-01 to 2018-07-31 | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
Sara Kim

Education and qualifications (4)

University of Chicago: Chicago, IL, US

2010-09-01 to 2012-06-30 | M.B.A.
Education
Source: Self-asserted source
Sara Kim

University of Chicago: Chicago, IL, US

2007-09-01 to 2012-06-30 | PhD
Education
Source: Self-asserted source
Sara Kim

Korea Advanced Institute of Science and Technology College of Business: Seoul, KR

2003-03-01 to 2006-03-01 | M.S.
Education
Source: Self-asserted source
Sara Kim

Korea Advanced Institute of Science and Technology College of Business: Seoul, KR

1999-03-01 to 2003-03-01 | B.S.
Education
Source: Self-asserted source
Sara Kim

Works (15)

Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations

International Journal of Research in Marketing
2023-12 | Journal article
DOI: 10.1016/j.ijresmar.2023.07.002
Contributors: Xueni (Shirley) Li; Sara Kim; Kimmy Wa Chan; Ann L. McGill
Source: check_circle
Crossref

Perceived economic mobility increases subjective well‐being when perceived social support opens the door for others

International Journal of Consumer Studies
2022-11 | Journal article
DOI: 10.1111/ijcs.12796
Contributors: Yongju Kwon; Youjae Yi; Sara Kim
Source: check_circle
Crossref

Anthropomorphizing makes material goods as happiness-inducing as experiences

Marketing Letters
2022-03 | Journal article
DOI: 10.1007/s11002-021-09564-w
Contributors: Jacob C. Lee; Sara Kim; Phyllis Xue Wang
Source: check_circle
Crossref

Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses

Journal of Marketing
2020-05 | Journal article
DOI: 10.1177/0022242920902722
Contributors: Fine F. Leung; Sara Kim; Caleb H. Tse
Source: check_circle
Crossref

Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving

Journal of Consumer Research
2019-02-01 | Journal article
DOI: 10.1093/jcr/ucy012
Part of ISSN: 0093-5301
Part of ISSN: 1537-5277
Source: Self-asserted source
Sara Kim

Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters

Journal of Consumer Research
2019-02-01 | Journal article
DOI: 10.1093/jcr/ucy016
Part of ISSN: 0093-5301
Part of ISSN: 1537-5277
Source: Self-asserted source
Sara Kim

Don?t Want to Look Dumb? The Role of Theories of Intelligence and Humanlike Features in Online Help Seeking

Psychological Science
2018 | Journal article
DOI: 10.1177/0956797617730595
EID:

2-s2.0-85042125039
Contributors: Kim, S.; Zhang, K.; Park, D.
Source: Self-asserted source
Sara Kim via Scopus - Elsevier

Helping Others by First Affirming the Self: When Self-Affirmation Reduces Ego-Defensive Downplaying of Others? Misfortunes

Personality and Social Psychology Bulletin
2018 | Journal article
DOI: 10.1177/0146167217741311
EID:

2-s2.0-85041846645
Contributors: Kim, S.; McGill, A.L.
Source: Self-asserted source
Sara Kim via Scopus - Elsevier

Anthropomorphized helpers undermine autonomy and enjoyment in computer games

Journal of Consumer Research
2016 | Journal article
DOI: 10.1093/jcr/ucw016
EID:

2-s2.0-84988878728
Contributors: Kim, S.; Chen, R.P.; Zhang, K.
Source: Self-asserted source
Sara Kim via Scopus - Elsevier

Time to Move On? When Entity Theorists Perform Better Than Incremental Theorists

Personality and Social Psychology Bulletin
2015 | Journal article
DOI: 10.1177/0146167215578028
EID:

2-s2.0-84930702935
Contributors: Park, D.; Kim, S.
Source: Self-asserted source
Sara Kim via Scopus - Elsevier

From inherent value to incentive value: When and why pointless effort enhances consumer preference

Journal of Consumer Research
2011 | Journal article
DOI: 10.1086/660806
EID:

2-s2.0-82255196400
Contributors: Kim, S.; Labroo, A.A.
Source: Self-asserted source
Sara Kim via Scopus - Elsevier

Gaming with Mr. Slot or gaming the slot machine? Power, anthropomorphism, and risk perception

Journal of Consumer Research
2011 | Journal article
DOI: 10.1086/658148
EID:

2-s2.0-79954554665
Contributors: Kim, S.; McGill, A.L.
Source: Self-asserted source
Sara Kim via Scopus - Elsevier

The "instrumentality" heuristic: Why metacognitive difficulty is desirable during goal pursuit

Psychological Science
2009 | Journal article
DOI: 10.1111/j.1467-9280.2008.02264.x
EID:

2-s2.0-58149305645
Contributors: Labroo, A.A.; Kim, S.
Source: Self-asserted source
Sara Kim via Scopus - Elsevier

The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

Electronic Commerce Research and Applications
2008 | Journal article
DOI: 10.1016/j.elerap.2007.12.001
EID:

2-s2.0-56649103581
Contributors: Park, D.-H.; Kim, S.
Source: Self-asserted source
Sara Kim via Scopus - Elsevier

The effects of consumer knowledge on message processing of electronic word of mouth via online consumer reviews

Proceedings of the 15th European Conference on Information Systems, ECIS 2007
2007 | Conference paper
EID:

2-s2.0-67650369084
Contributors: Park, D.-H.; Kim, S.; Han, I.
Source: Self-asserted source
Sara Kim via Scopus - Elsevier
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