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Scopus Author ID: 56857328900
Scopus Author ID: 56857328900

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Employment (6)

King's College London: London, GB

Employment
Source: check_circle
King's College London

King's College London: London, London, GB

2022 to present | Professor
Employment
Source: Self-asserted source
Oguz Ali Acar

Cass Business School, City University London: London, GB

2020 to 2022 | Reader
Employment
Source: Self-asserted source
Oguz Ali Acar

Cass Business School, City University London: London, GB

2017 to 2020 | Senior Lecturer
Employment
Source: Self-asserted source
Oguz Ali Acar

Cass Business School, City University London: London, GB

2016-09-01 to 2017 | Lecturer in Marketing (Management)
Employment
Source: Self-asserted source
Oguz Ali Acar

King's College London: London, London, GB

2014-09-01 to 2016-08-31 | Lecturer in Marketing (School of Business and Management)
Employment
Source: Self-asserted source
Oguz Ali Acar

Education and qualifications (1)

RSM Erasmus University: Rotterdam, Zuid-Holland, NL

2014 | PhD
Education
Source: Self-asserted source
Oguz Ali Acar

Professional activities (8)

Journal of Product Innovation Management: Minnesota, US

2021 to present | Editorial Review Board Member
Service
Source: Self-asserted source
Oguz Ali Acar

International Journal of Research and Engineering: Brussels, BE

2021 to present | Editorial Review Board Member
Service
Source: Self-asserted source
Oguz Ali Acar

European Marketing Academy: Brussels, BE

2019 to present | Conference Track Co-chair (Innovation Management & New Product Development)
Service
Source: Self-asserted source
Oguz Ali Acar

Poets & Quants: Oakland, US

2021 | World’s Best 40 Business Professors Under 40
Distinction
Source: Self-asserted source
Oguz Ali Acar

Royal Society of Arts: London, GB

2017 | Fellow
Distinction
Source: Self-asserted source
Oguz Ali Acar

Higher Education Academy: York, GB

2016 | Fellow
Distinction
Source: Self-asserted source
Oguz Ali Acar

New York University: New York, New York, US

2013 to 2013 | Visiting Scholar (Stern School of Business)
Invited position
Source: Self-asserted source
Oguz Ali Acar

Massachusetts Institute of Technology: Cambridge, MA, US

2012 to 2012 | Visiting Scholar (Center for Collective Intelligence)
Invited position
Source: Self-asserted source
Oguz Ali Acar

Funding (1)

Crowdsourcing creativity

2015-04-01 to 2016-03-31 | Grant
British Academy (London, GB)
URL: https://app.dimensions.ai/details/grant/grant.6845705
GRANT_NUMBER:

SG152623
Source: Self-asserted source
Oguz Ali Acar via DimensionsWizard

Works (45)

4 Widespread GenAI Assumptions to Question

2025 | Journal article | Author
SOURCE-WORK-ID:

70743d67-cfa2-4576-abcd-51931e309a8e
Contributors: Oguz Ali Acar; Pedro Amorim
Source: check_circle
King's College London

Identifying Discourses of Generative AI in Higher Education

Generative AI in Higher Education
2025 | Book chapter | Author
DOI: 10.4337/9781035326020.00012
SOURCE-WORK-ID:

81deb0c9-d9fd-4fc1-bb9a-fba5cd2349ab

Part of ISBN: 9781035326020
Part of ISBN: 9781035326013
Contributors: Chahna Gonsalves; Oguz Ali Acar
Source: check_circle
King's College London

Leveraging Behavioral Insights to Counter LLM-Enabled Hacking

2025 | Journal article | Author
SOURCE-WORK-ID:

88ffddf3-6e8e-457f-a8b8-0697a0349cec
Contributors: Aybars Tuncdogan; Oguz Ali Acar
Source: check_circle
King's College London

Research: Consumers Don't Want Al to Seem Human

HARVARD BUSINESS REVIEW
2025 | Journal article | Author
SOURCE-WORK-ID:

ff50146e-3e02-43eb-9faf-3354a5e01eb7
Contributors: Oguz Ali Acar; Anne-Kathrin Klesse; Mirjam Tuk; Yue Zhang
Source: check_circle
King's College London

Research: How Responsible AI Protects the Bottom Line

HARVARD BUSINESS REVIEW
2025 | Journal article | Author
SOURCE-WORK-ID:

fb991390-42a2-4903-bcae-3b59945b38fc
Contributors: Oguz Ali Acar; Caroline Wiertz; Adi Ghosh
Source: check_circle
King's College London

Turn Your Class Lessons into Engaging Podcasts with AI

2025 | Journal article | Author
SOURCE-WORK-ID:

72c92aff-254e-49e5-9619-7bc97715756b
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

A Toolkit to Help You Manage Uncertainty Around AI

HARVARD BUSINESS REVIEW
2024 | Journal article | Author
SOURCE-WORK-ID:

687f4383-49ae-4327-8b27-b081ef104e4a
Contributors: Oguz Ali Acar; Bob Bastian
Source: check_circle
King's College London

Beyond Prompt Engineering: Skills Marketers Need to Successfully Deploy Generative AI

2024 | Journal article | Author
SOURCE-WORK-ID:

9338af7b-f075-497f-b3e2-3e942fb19356
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

How GenAI Changes Creative Work

MIT SLOAN MANAGEMENT REVIEW
2024 | Journal article | Author
SOURCE-WORK-ID:

c022a7f5-cb61-4f49-93d7-288a7cb12983
Contributors: Angelo Tomaselli; Oguz Ali Acar
Source: check_circle
King's College London

Is Your AI-First Strategy Causing More Problems Than It’s Solving?

HARVARD BUSINESS REVIEW
2024 | Journal article | Author
SOURCE-WORK-ID:

7b633087-1ff8-456a-9f7f-ee90a4d409ae
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

The Oxford Handbook of Individual Differences in Organizational Contexts

2024 | Book | Author
SOURCE-WORK-ID:

280fb1fe-e849-4d9b-9426-9199dc0c4a79

ISBN: 9780192897114
Contributors: Aybars Tuncdogan; Oguz Ali Acar; Henk Volberda; Ko de Ruyter
Source: check_circle
King's College London
grade
Preferred source (of 2)‎

When More is More

2024 | Journal article | Author
SOURCE-WORK-ID:

77094af7-bc4c-4f92-bba8-c624d5426bf2
Contributors: Angelo Tomaselli; Oguz Ali Acar; Michele Piazzai; Nachoem Mesoelam Wijnberg
Source: check_circle
King's College London

Commentary

International Journal of Research in Marketing
2024-09 | Journal article | Author
DOI: 10.1016/j.ijresmar.2024.06.004
SOURCE-WORK-ID:

6cdfc4a9-1857-4bf4-836b-d2f740a8faa2

EID:

2-s2.0-85197259387

EID:

2-s2.0-85197259387
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

Collective Creativity and Innovation

JOURNAL OF MANAGEMENT
2024-07 | Journal article | Author
DOI: 10.1177/01492063231212416
SOURCE-WORK-ID:

d461d8b2-83f0-4801-b391-ba3d2bf74fb0

EID:

2-s2.0-85176769142
Contributors: Oguz Ali Acar; Aybars Tuncdogan; Daan van Knippenberg; Karim R. Lakhani
Source: check_circle
King's College London

Novelty-seeking might underlie curiosity and the novelty dimension of creativity, but not the usefulness dimension

Behavioral and Brain Sciences
2024-05-21 | Journal article | Author
DOI: 10.1017/S0140525X2300331X
SOURCE-WORK-ID:

2ec2273f-3562-4816-b3eb-62c666c28605

EID:

2-s2.0-85193957036

EID:

2-s2.0-85193957036

PMID: 38770866
Contributors: Oguz Ali Acar; Christoph Fuchs
Source: check_circle
King's College London

Introduction

The Oxford Handbook of Individual Differences in Organizational Contexts
2024-02-22 | Book chapter | Author
SOURCE-WORK-ID:

e5ac91fd-658c-4b75-b3b3-e413763e4aee

EID:

2-s2.0-85199432431

Part of ISBN: 9780191919763
Part of ISBN: 9780192897114
Contributors: Aybars Tuncdogan; Oguz Ali Acar; Henk W. Volberda; Ko de Ruyter
Source: check_circle
King's College London

IQ, EQ, and Multiple Intelligences

The Oxford Handbook of Individual Differences in Organizational Contexts
2024-02-22 | Book chapter | Author
DOI: 10.1093/oxfordhb/9780192897114.013.23
SOURCE-WORK-ID:

29bfaddd-6d97-4701-9eac-2b990fadb5e9

EID:

2-s2.0-85199451909

Part of ISBN: 9780191919763
Part of ISBN: 9780192897114
Contributors: Aybars Tuncdogan; Oguz Ali Acar; Henk W. Volberda; Ko de Ruyter
Source: check_circle
King's College London

With Generative AI we can reimagine education — and the sky is the limit

2024-02-19 | Journal article | Author
SOURCE-WORK-ID:

958b6558-a375-4273-bcee-b817b900fb86
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

GenAI Can Help Small Companies Level the Playing Field

HARVARD BUSINESS REVIEW
2024-02-01 | Journal article | Author
SOURCE-WORK-ID:

e5e2833b-e10f-402d-9ec5-3f4d0dfd4287
Contributors: Oguz Ali Acar; Andrés Gvirtz
Source: check_circle
King's College London

A Framework for Responsible AI Education

2023 | Report | Author
SOURCE-WORK-ID:

4986fbe3-b573-4517-9751-1d1a74c6a9f6
Contributors: Caitlin Bentley; Christine Aicardi; Sammia Poveda; Leonardo Magela Cunha; David Kohan Marzagão; Richard Glover; Eryn Rigley; Simon Walker; Martin Compton; Oguz Ali Acar
Source: check_circle
King's College London

A Practical Guide for Marketers Who Want to Use GenAI

2023 | Journal article | Author
SOURCE-WORK-ID:

2d8edc05-0a9d-4a5d-8871-84a07468b2a7
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

AI Prompt Engineering Isn’t the Future

HARVARD BUSINESS REVIEW
2023 | Journal article | Author
SOURCE-WORK-ID:

b74d13a1-083d-42ca-a32f-5fba6bf0db70
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

Are Your Students Ready for AI?

2023 | Journal article | Author
SOURCE-WORK-ID:

da0014d9-939f-4e58-884e-73be6bd0762d
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

Has Generative AI Peaked?

HARVARD BUSINESS REVIEW
2023 | Journal article | Author
SOURCE-WORK-ID:

0069f49c-1f19-4e9e-95ae-5fe1b051a3e4
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

The Future of Creativity in the Age of Generative AI

2023 | Journal article | Author
SOURCE-WORK-ID:

3755b3b6-c948-4050-bb7f-bfb4d8e0be06
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

Why Text-to-Image AI Requires a New Branding Mindset

MIT SLOAN MANAGEMENT REVIEW
2023-10-26 | Journal article | Author
SOURCE-WORK-ID:

c7abd97b-35cb-4b88-982a-814c7057af25
Contributors: Andrés Gvirtz; Oguz Ali Acar
Source: check_circle
King's College London

AI Promises Humanity One Last Job. Helping AI Help Humanity

Scientific American
2023-06-14 | Journal article | Author
SOURCE-WORK-ID:

0fc4c999-105b-4057-bdb0-5d1f7f342fd4
Contributors: Aybars Tuncdogan; Oguz Ali Acar
Source: check_circle
King's College London

Crowd Science and Science Skepticism

Collective Intelligence
2023-05-16 | Journal article | Author
DOI: 10.1177/26339137231176480
SOURCE-WORK-ID:

27e92a68-6148-4dce-93d8-bb46e55cc49f
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

Moving towards people-centred healthcare systems: Using discrete choice experiments to improve leadership decision-making

BMJ Leader
2023-04-20 | Journal article | Author
DOI: 10.1136/leader-2022-000727
SOURCE-WORK-ID:

3c72bccc-171d-44f5-85f2-6fccdb99f218

EID:

2-s2.0-85160258611
Contributors: Adi Ghosh; Oguz Ali Acar; Aneesh Banerjee; Caroline Wiertz
Source: check_circle
King's College London

The Biases That Derail Open Innovation Initiatives

2022-11-06 | Journal article | Author
SOURCE-WORK-ID:

3f1ef0e9-b559-412d-80c1-3e64d0d5155c
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

The Bias Against Radical Innovation

2022-09-13 | Journal article | Author
SOURCE-WORK-ID:

455e479c-44bb-4d43-b2ac-39fbe391cfdb
Contributors: Oguz Ali Acar
Source: check_circle
King's College London

The Signal Value of Crowdfunded Products

Journal of Marketing Research
2021-05-31 | Journal article
DOI: 10.1177/00222437211012451
Part of ISSN: 0022-2437
Part of ISSN: 1547-7193
Source: Self-asserted source
Oguz Ali Acar
grade
Preferred source (of 2)‎

Choosing among alternative new product development projects: The role of heuristics

Psychology and Marketing
2020 | Journal article
DOI: 10.1002/mar.21397
EID:

2-s2.0-85089558991

Part of ISSN: 15206793 07426046
Contributors: West, D.C.; Acar, O.A.; Caruana, A.
Source: Self-asserted source
Oguz Ali Acar via Scopus - Elsevier

Crowdsourcing

Encyclopedia of Creativity, 3rd edition
2020 | Book chapter
Source: Self-asserted source
Oguz Ali Acar

Business capabilities for industrial firms: A bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management

Industrial Marketing Management
2019 | Journal article
DOI: 10.1016/j.indmarman.2018.11.012
EID:

2-s2.0-85058485475

Part of ISSN: 00198501
Contributors: Kouropalatis, Y.; Giudici, A.; Acar, O.A.
Source: Self-asserted source
Oguz Ali Acar via Scopus - Elsevier

Creativity and Innovation Under Constraints: A Cross-Disciplinary Integrative Review

Journal of Management
2019 | Journal article
DOI: 10.1177/0149206318805832
EID:

2-s2.0-85058617350

Part of ISSN: 15571211 01492063
Contributors: Acar, O.A.; Tarakci, M.; van Knippenberg, D.
Source: Self-asserted source
Oguz Ali Acar via Scopus - Elsevier

Motivations and solution appropriateness in crowdsourcing challenges for innovation

Research Policy
2019 | Journal article
DOI: 10.1016/j.respol.2018.11.010
EID:

2-s2.0-85057799174

Part of ISSN: 00487333
Contributors: Acar, O.A.
Source: Self-asserted source
Oguz Ali Acar via Scopus - Elsevier

Using the inquiry-based learning approach to enhance student innovativeness: a conceptual model

Teaching in Higher Education
2019 | Journal article
DOI: 10.1080/13562517.2018.1516636
EID:

2-s2.0-85073063287

Part of ISSN: 14701294 13562517
Contributors: Acar, O.A.; Tuncdogan, A.
Source: Self-asserted source
Oguz Ali Acar via Scopus - Elsevier

Registered Replication Report on Mazar, Amir, and Ariely (2008)

Advances in Methods and Practices in Psychological Science
2018 | Journal article
DOI: https://doi.org/10.1177/2515245918781032
Source: Self-asserted source
Oguz Ali Acar
grade
Preferred source (of 2)‎

Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing

Marketing Letters
2018 | Journal article
DOI: 10.1007/s11002-018-9454-9
EID:

2-s2.0-85045907043

Part of ISSN: 09230645
Contributors: Acar, O.A.
Source: Self-asserted source
Oguz Ali Acar via Scopus - Elsevier

Registered Replication Report on Srull and Wyer (1979)

2018 | Journal article
DOI: https://doi.org/10.1177/2515245918777487
Source: Self-asserted source
Oguz Ali Acar
grade
Preferred source (of 2)‎

Individual differences as antecedents of leader behavior: Towards an understanding of multi-level outcomes

The Leadership Quarterly
2017-02 | Journal article
DOI: 10.1016/j.leaqua.2016.10.011
Contributors: Aybars Tuncdogan; Oguz Ali Acar; Daan Stam
Source: Self-asserted source
Oguz Ali Acar via Crossref Metadata Search
grade
Preferred source (of 2)‎

Customer empowerment in the digital age

Journal of Advertising Research
2016 | Journal article
DOI: 10.2501/JAR-2016-007
EID:

2-s2.0-84961123647

Part of ISSN: 17401909 00218499
Contributors: Acar, O.A.; Puntoni, S.
Source: Self-asserted source
Oguz Ali Acar via Scopus - Elsevier

Knowledge Distance, Cognitive-Search Processes, and Creativity

Psychological Science
2016-03 | Journal article
DOI: 10.1177/0956797616634665
Contributors: Oguz Ali Acar; Jan van den Ende
Source: Self-asserted source
Oguz Ali Acar via Crossref Metadata Search
grade
Preferred source (of 2)‎

Understanding Fear of Opportunism in Global Prize-Based Science Contests: Evidence for Gender and Age Differences.

2015 | Journal article
DOI: 10.1371/journal.pone.0134898
PMID: 26230086
PMC: PMC4521938
Contributors: Acar OA; van den Ende J
Source: Self-asserted source
Oguz Ali Acar via Europe PubMed Central
grade
Preferred source (of 2)‎

Peer review (10 reviews for 6 publications/grants)

Review activity for Emerald open research. (1)
Review activity for International journal of research in marketing. (4)
Review activity for Journal of the Academy of Marketing Science. (2)
Review activity for Marketing Letters (1)
Review activity for Organizational behavior and human decision processes. (1)
Review activity for Research policy. (1)
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