Sam Illingworth is a Senior Lecturer in Science Communication at Manchester Metropolitan University. He completed his PhD in atmospheric physics in 2010 at the University of Leicester. He then spent 2 years in Japan as a Daiwa-Anglo Japanese Foundation scholar, where he investigated how theatrical technique can be used to develop effective science communication skills. He returned to the UK in 2012, and spent 18 months at the University of Manchester, where as well as measuring methane and other greenhouse gases from airborne platforms, he spent a large amount of time developing outreach activities throughout the Greater Manchester area, before taking up his current post at Manchester Met. His research is now primarily concerned with investigating the ways in which society can be empowered with science. This includes the use of a variety of media to engage with the public in an effective two-way dialogue.