Paula Cristina Lopes Rodrigues graduated in Economics. She did a Master degree on Cultural Marketing and finishing her PhD on the Measurement of Brand Equity in Fashion Companies, both in Economics University of Porto. Since 1995, she teaches Marketing, Statistc and Econometrics at the Universidade Lusíada Famalicão and Porto. She has published several papers and books on marketing and statistic. Since 2010, assumed the direction of Faculty of Economics and Business, in Lusíada University of Porto. Has held several conferences and published several articles in the area of Marketing. Has published several books: Marketing em Contextos de Mudança, Casos Europeus de Marketing, Estatística para Ciências Humanas e Sociais, Apontamentos de Gestão Comercial e Marketing, Universidade Lusíada Editora.
Areas of Research Interest: Management, Consumer Behavior, Brand Management, Consumer Brand Relationship, Quantitative Methods.