Lorena Carrete (0000-0003-4088-013X)

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Biography

Professor of Marketing at Tecnologico of Monterrey, attached to EGADE Business School. She holds a PhD. degree in Business to Business Marketing from the University of Lyon 3, France. She is memeber of the research group “Consumer Behavior and Conscious Marketing”. Her research interests include consumer behavior, green marketing, social marketing for health care, corporate social responsibility, health brands, and social media. She is member of the Mexico National Research System, Association for Consumer Research and has published in international journals such as Journal of Business Research, International Journal of Consumer Studies, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Qualitative Market Research an International Journal, Management Research Review, Journal of Promotion Management, International Journal of Environmental Research and Public Health.

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Tecnológico de Monterrey: Toluca, Mexico, MX

Professor (EGADE Business School )

Employment

Lorena Carrete

https://orcid.org/0000-0003-4088-013X

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Biography

Activities

Employment (1)

Tecnológico de Monterrey: Toluca, Mexico, MX

Education and qualifications (1)

Université Lyon III Institut d'Administration des Entreprises de Lyon: Lyon, Rhône-Alpes, FR

Works (25)

A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults

When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products

A Social Marketing Intervention to Improve Treatment Adherence in Patients with Type 1 Diabetes

Exploring Mexican consumers' purchase intention toward green products: The role of green self-identity

A strategic perspective on the implementation of inclusive businesses: the experience of Ecuadorian firms

A strategic perspective on the implementation of inclusive businesses: the experience of Ecuadorian firms

Validation of a scale of health beliefs about type 1 diabetes for the Mexican context: HBM-T1DM,Validación de una escala de creencias de salud sobre diabetes tipo 1 para el contexto mexicano: HBM-T1DM

¿Es la extensión de marca para productos saludables una estrategia adecuada cuando hay una alta asociación de la marca con productos no saludables?

Intervención orientada a modificar prácticas alimentarias en adolescentes mexicanos

Intervención orientada a modificar prácticas alimentarias en adolescentes mexicanos

A socioecological view toward an understanding of how to prevent overweight in children

Sobre la responsabilidad social empresarial. Estudios de caso en México

Green shades: A segmentation approach based on ecological consumer behavior in an emerging economy

Alcance de las acciones para prevenir el sobrepeso y la obesidad en adolescentes. El caso de las escuelas públicas mexicanas

Comprendiendo las conductas ecológicas de jóvenes estudiantes residentes en la zona centro de México

Social marketing to improve healthy dietary decisions: Insights from a qualitative study in Mexico

Why do Firms Implement Voluntary Environmental Actions and How Are These Activities Evaluated? An Empirical Investigation in Mexico

Do Environmental Practices of Enterprises Constitute an Authentic Green Marketing Strategy? A Case Study from Mexico

Green consumer behavior in an emerging economy: Confusion, credibility, and compatibility

Servir con calidad en México

Propuesta preliminar de una escala de satisfacción para clientes mexicanos de supermercado

Propuesta preliminar de una escala de satisfacción para clientes mexicanos de supermercado

A Relationship Model between Key Problems of International Purchasing and the Postpurchase Behavior of Industrial Firms

Construcción de un Índice de Satisfacción para Clientes de Supermercados Mexiquenses. Una Investigación Exploratoria

Mercadotecnia verde en un contexto social en formación