Personal information

Websites & social links

http://megatrend.edu.rs/

Other IDs

Scopus Author ID: 56658437300
ResearcherID: M-7117-2015

Countries

Serbia

Activities

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Employment (1)

Faculty of Business Studies, Megatrend University: Belgrade, RS

2004-10-15 to present | Professor of Marketing (Faculty of Business Studies)
Employment
Source: Self-asserted source
Mira Rakic

Education and qualifications (1)

Faculty of Business Studies: Belgrade, RS

PhD degree in Marketing
Education
Source: Self-asserted source
Mira Rakic

Funding (1)

National strategy for inflow of the foreign capital so as to reintegrate Serbia into the world’s economic flows

2011-01 to 2015-01 | Grant
Ministry of Science and Technological Development of the Republic of Serbia (Belgrade, RS)
GRANT_NUMBER:

No.179032
Source: Self-asserted source
Mira Rakic

Works (31)

Digital marketing of tourism organizations in function of tourism promotion in Serbia

Thematic Proceedings I: Tourism in function of development of the Republic of Serbia – Tourism and Rural Development. The Fifth International Scientific Conference
2020-09-03 | Conference paper
Source: Self-asserted source
Mira Rakic

Encouraging consumer ethnocentrism in the function of domestic foodstuffs consumption

Ekonomika poljoprivrede
2019 | Journal article
DOI: 10.5937/ekoPolj1902341R
Contributors: Mira Rakic; Beba Rakic; Ljiljana Stanojevic
Source: check_circle
Crossref

The market power of digital consumers in 24/7/365 connected world

Megatrend revija
2019 | Journal article
DOI: 10.5937/MegRev1902079R
Contributors: Mira Rakić; Beba Rakić
Source: check_circle
Crossref

The market power of digital consumers in 24-7-365 connected world

Megatrend revija/Megatrend Review
2019-07-07 | Journal article
Source: Self-asserted source
Mira Rakic

Encouraging consumer ethnocentrism in the function of domestic foodstuffs consumption

Economics of Agriculture
2019-06-26 | Journal article
Source: Self-asserted source
Mira Rakic

Marketing bridge of global companies from West to East: Create, copy and paste global consumer culture

2019-05-30 | Conference paper
Source: Self-asserted source
Mira Rakic

From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability

E-Book, available at eBook retailers: Amazon.com - Kindle Store, Draft2Digital, etc.
2019-02-18 | Book
Source: Self-asserted source
Mira Rakic

Sustainability-Oriented Mindset: Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability

2019-02-17 | Book
Source: Self-asserted source
Mira Rakic

Consumer Ethnocentrism – Marketing Challenge for Companies: The Case of Serbia

Management – Journal for Theory and Practice Management
2018-10-27 | Journal article
Source: Self-asserted source
Mira Rakic

From word of mouth marketing to word of mouth in the traditional and digital media

2018-05-30 | Conference paper
Source: Self-asserted source
Mira Rakic

Power relationships of sustainability-oriented actors in the supply chain: The antecedents and outcomes of the power of actors

2018-05-25 | Conference paper
Source: Self-asserted source
Mira Rakic

The co-creating of sustainability-oriented value in supply chain management

2018-05-25 | Conference paper
Source: Self-asserted source
Mira Rakic

Collaborative partnership paradigm in the sustainability-oriented supply chain as the way to sustainability

Applied Ecology and Environmental Research
2018-05-12 | Journal article
Source: Self-asserted source
Mira Rakic

A Holistic Approach to the Causes and Consequences of the Poverty and Wealth of Countries, Companies and Individuals in the Context of Sustainable Development and Sustainability

International Monograph of Scientific-research Interdisciplinary Project: Comparative Analysis of Social Entrepreneurship in Serbia, Russia, Europa and in the World
2018-04-30 | Book chapter
Source: Self-asserted source
Mira Rakic

Sustainability-Oriented Mindset: Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability (Digital Book)

2017-06-13 | Book
ASIN: B071X9H1XK
Source: Self-asserted source
Mira Rakic

FACEBOOK OR THE “BOOK OF FACES” AS A DATABASE FOR CUSTOMER PROFILES, MARKETING COMMUNICATIONS AND APPLICATIONS

2017-05-18 | Conference paper
Part of ISSN: 1849-7535
Source: Self-asserted source
Mira Rakic

THE MARKETING KNOWLEDGE OF GENIUS MARKETERS AS A COMBINATION OF EINSTEIN AND PICASSO: THE STUDENTS’ PERSPECTIVE

2017-05-18 | Conference paper
Part of ISSN: 1849-7543
Source: Self-asserted source
Mira Rakic

From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability (Digital Book)

2017-02-19 | Other
ASIN: B06WGV26DT
Source: Self-asserted source
Mira Rakic

Globalization of markets and global consumers' paradox

Anali Ekonomskog fakulteta u Subotici
2016 | Journal article
ISSN: 0350-2120
Source: Self-asserted source
Mira Rakic

Holistic management of marketing sustainability in the process of sustainable development

Environmental Engineering and Management Journal
2015 | Journal article
EID:

2-s2.0-84937700007
Contributors: Rakic, B.; Rakic, M.
Source: Self-asserted source
Mira Rakic via Scopus - Elsevier

Sustainable lifestyle marketing of individuals: The base of sustainability

Amfiteatru Economic
2015 | Journal article
EID:

2-s2.0-84937692027
Contributors: Rakic, M.; Rakic, B.
Source: Self-asserted source
Mira Rakic via Scopus - Elsevier

The influence of integrated marketing communications on the process of creating a healthy lifestyle

Revista Romana de Bioetica
2015-11-01 | Journal article
ISSN: 2392-8034
Source: Self-asserted source
Mira Rakic

Holistic implementation of knowledge of the marketing ambassadors

Megatrend revija
2014 | Journal article
DOI: 10.5937/megrev1404197r
Contributors: Beba Rakić; Mira Rakić
Source: Self-asserted source
Mira Rakic via Crossref Metadata Search
grade
Preferred source (of 2)‎

Integrated marketing communications paradigm in digital environment: The five pillars of integration

Megatrend revija
2014 | Journal article
DOI: 10.5937/megrev1401187r
Contributors: Beba Rakić; Mira Rakić
Source: Self-asserted source
Mira Rakic via Crossref Metadata Search
grade
Preferred source (of 2)‎

Integrated marketing r (e)volution in Serbia

2014-10-03 | Conference paper
Source: Self-asserted source
Mira Rakic

Marketing opportunities and threats for MNCs in Central & Eastern Europe

2014-10-03 | Conference paper
Source: Self-asserted source
Mira Rakic

Who Has the Power in Digital Marketing: Customer or Content?

Strategic Management - International Journal of Strategic Management and Decision Support Systems in Strategic Management
2014-01-02 | Journal article
Source: Self-asserted source
Mira Rakic

Marketing challenges at the beginning of XXI century

Actual Problems of Economics
2013 | Journal article
EID:

2-s2.0-84929998702
Contributors: Rakic, B.; Rakic, M.
Source: Self-asserted source
Mira Rakic via Scopus - Elsevier

Positioning and Differentiation of Traditional Serbian Food

Economic Themes
2013-03-01 | Journal article
Source: Self-asserted source
Mira Rakic

The positioning of Serbia

Zbornik Matice srpske za drustvene nauke
2007 | Journal article
DOI: 10.2298/zmsdn0723123r
Contributors: Beba Rakic; Mira Rakic
Source: Self-asserted source
Mira Rakic via Crossref Metadata Search
grade
Preferred source (of 2)‎

(Digital Content Marketing for Organisations as Buyers)

SSRN Electronic Journal
Journal article
DOI: 10.2139/ssrn.2433496
Contributors: Beba Rakic; Mira Rakic
Source: Self-asserted source
Mira Rakic via Crossref Metadata Search
grade
Preferred source (of 2)‎
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