Personal information
Biography
I work as an associate professor at the Institute of Marketing, Trade and and Social Studies at the Faculty of Economics and Management (FEM) of the Slovak University of Agriculture in Nitra (SPU). I am director of the Laboratory of Consumer Studies at the FEM SUA in Nitra and the head of the Laboratory of Neuroeconomics and Consumer Decision Making at the Agrobiotech - SUA Research Centre. I have provided marketing consultant services to the National Agricultural and Food Centre. I am active in the Association of Agricultural Economists in Slovakia, held the position of national president in the Chamber of Commerce of Young Entrepreneurs, is a member of the Neuromarketing Science & Business Association (NMSBA) and the Slovak Neuromarketing Society. I am co-author of the publication Neuromarketing in foodretailing, which was published by the foreign publishing house Wageningen Academic Publishers and awarded the prestigious "Zlatý kosák" 2017 and co-author of a patent as well as four utility models for research in the field of retail and services.
Activities
Employment (1)
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Works (24)
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