Personal information

Consumer Neuroscience, Market Research, Consumer Behaviour, E-commerce, Retailing
Slovakia, Czech Republic, Poland, Spain

Biography

I work as an associate professor at the Institute of Marketing, Trade and and Social Studies at the Faculty of Economics and Management (FEM) of the Slovak University of Agriculture in Nitra (SPU). I am director of the Laboratory of Consumer Studies at the FEM SUA in Nitra and the head of the Laboratory of Neuroeconomics and Consumer Decision Making at the Agrobiotech - SUA Research Centre. I have provided marketing consultant services to the National Agricultural and Food Centre. I am active in the Association of Agricultural Economists in Slovakia, held the position of national president in the Chamber of Commerce of Young Entrepreneurs, is a member of the Neuromarketing Science & Business Association (NMSBA) and the Slovak Neuromarketing Society. I am co-author of the publication Neuromarketing in foodretailing, which was published by the foreign publishing house Wageningen Academic Publishers and awarded the prestigious "Zlatý kosák" 2017 and co-author of a patent as well as four utility models for research in the field of retail and services.

Activities

Employment (1)

Slovak University of Agriculture: Nitra, SK

2022-04-01 to present | Associate Professor (Institute of Marketing, Trade and Social Studies )
Employment
Source: Self-asserted source
Jakub Bercik

Education and qualifications (1)

Slovak University of Agriculture: Nitra, SK

2012 to 2015 | PhD. (Faculty of Economics and Management,)
Education
Source: Self-asserted source
Jakub Bercik

Professional activities (1)

European Association of Agricultural Economists: Den Haag, Zuid-Holland, NL

2020 to present | Member
Membership
Source: Self-asserted source
Jakub Bercik

Works (24)

IMPACT OF DIFFERENT FOPL SYSTEMS (NUTRI-SCORE vs NUTRINFORM) ON CONSUMER BEHAVIOUR: CASE STUDY OF THE SLOVAK REPUBLIC

Amfiteatru Economic
2022 | Journal article
EID:

2-s2.0-85135255126

Part of ISSN: 15829146
Contributors: Savov, R.; Tkáč, F.; Chebeň, J.; Kozáková, J.; Berčík, J.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

Influence of aromatization on the perception of work environment and job satisfaction

TQM Journal
2022 | Journal article
EID:

2-s2.0-85139264743

Part of ISSN: 17542731
Contributors: Čarnogurský, K.; Madzík, P.; Diacikova, A.; Bercik, J.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier
grade
Preferred source (of 2)‎

Use of Consumer Neuroscience in the Choice of Aromatisation as Part of the Shopping Atmosphere and a Way to Increase Sales Volume

Applied Sciences (Switzerland)
2022 | Journal article
EID:

2-s2.0-85137341283

Part of ISSN: 20763417
Contributors: Berčík, J.; Neomániová, K.; Mušinská, K.; Pšurný, M.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

The use of computer vision and data mining in obtaining subconscious user experience

2022-11-16 | Conference paper
Contributors: Jakub Bercik; Anna Mravcova; Jana Galova; Simona Jadronova
Source: check_circle
Crossref

The aromachology and possibilities of its application in a selected business entity

Potravinarstvo Slovak Journal of Food Sciences
2022-05-05 | Journal article
Part of ISSN: 1337-0960
Source: Self-asserted source
Jakub Bercik
grade
Preferred source (of 3)‎

Consumer neuroscience as a tool to monitor the impact of aromas on consumer emotions when buying food

Applied Sciences (Switzerland)
2021 | Journal article
EID:

2-s2.0-85111264888

Part of ISSN: 20763417
Contributors: Berčík, J.; Neomániová, K.; Gálová, J.; Mravcová, A.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

Review of the potential of consumer neuroscience for aroma marketing and its importance in various segments of services

Applied Sciences (Switzerland)
2021 | Journal article
EID:

2-s2.0-85113507753

Part of ISSN: 20763417
Contributors: Berčík, J.; Neomániová, K.; Mravcová, A.; Gálová, J.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market

Journal of International Food & Agribusiness Marketing
2021-11-15 | Journal article
Part of ISSN: 0897-4438
Part of ISSN: 1528-6983
Source: Self-asserted source
Jakub Bercik
grade
Preferred source (of 3)‎

Research on electrodermal activity

2021-10-27 | Book chapter
Contributors: Bartłomiej Pierański; Jakub Berčík
Source: check_circle
Crossref

Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways

Foods
2021-02-07 | Journal article
Part of ISSN: 2304-8158
Source: Self-asserted source
Jakub Bercik
grade
Preferred source (of 2)‎

Aroma Marketing As A Tool To Increase Turnover In A Chosen Business Entity

Potravinarstvo Slovak Journal of Food Sciences
2020 | Journal article
EID:

2-s2.0-85099130321

Part of ISSN: 13370960 13380230
Contributors: Berčík, J.; Virágh, R.; Kádeková, Z.; Duchoňová, T.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

The use of consumer neuroscience in Aroma marketing of a service company

Potravinarstvo Slovak Journal of Food Sciences
2020 | Journal article
EID:

2-s2.0-85103018761

Part of ISSN: 13370960 13380230
Contributors: Berčík, J.; Mravcová, A.; Gálová, J.; Mikláš, M.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

Neuromarketing and the decision-making process of the generation y wine consumers in the Slovak Republic

Potravinarstvo Slovak Journal of Food Sciences
2019 | Journal article
EID:

2-s2.0-85063998581

Part of ISSN: 13370960 13380230
Contributors: Němcová, J.; Berčík, J.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

The use of eye-tracker and face reader as useful consumer neuroscience tools within logo creation

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
2019 | Journal article
EID:

2-s2.0-85103515951

Part of ISSN: 12118516
Contributors: Neomániová, K.; Berčík, J.; Pavelka, A.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

The use of eye‑tracker and face reader as useful consumer neuroscience tools within logo creation

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
2019 | Journal article
EID:

2-s2.0-85071546735

Part of ISSN: 12118516
Contributors: Neomániová, K.; Berčík, J.; Pavelka, A.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

Aromachology in food sector-aspects of consumer food products choice,AROMAKOLOGIA W SEKTORZE ŻYWNOŚCI-ASPEKTY WYBORU PRODUKTÓW ŻYWNOŚCIOWYCH PRZEZ KONSUMENTÓW

Zywnosc. Nauka. Technologia. Jakosc/Food. Science Technology. Quality
2018 | Journal article
EID:

2-s2.0-85062972383

Part of ISSN: 24510777 24510769
Contributors: Horská, E.; Šedík, P.; Berčík, J.; Krasnodębski, A.; Witczak, M.; Filipiak-Florkiewicz, A.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

Dissonance of selected neuroscience techniques at detection of emotions in advertising spots

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
2018 | Journal article
EID:

2-s2.0-85054602038

Part of ISSN: 12118516
Contributors: Neomániová, K.; Berčík, J.; Horská, E.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

ADVANCED MAPPING AND EVALUATION OF CONSUMER PERCEPTION AND PREFERENCES ON THE CAR MARKET BASED ON EYE-TRACKING

Polish Journal of Management Studies
2017-12 | Journal article
Part of ISSN: 2081-7452
Part of ISSN: 2081-7452
Source: Self-asserted source
Jakub Bercik
grade
Preferred source (of 2)‎

Consumer neuroscience in practice: The impact of store atmosphere on consumer behavior

Periodica Polytechnica Social and Management Sciences
2016 | Journal article
EID:

2-s2.0-84975113433

Part of ISSN: 15873803 14163837
Contributors: Berčík, J.; Horská, E.; Gálová, J.; Margianti, E.S.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

Placing of aroma compounds by food sales promotion in chosen services business

Potravinarstvo
2016 | Journal article
EID:

2-s2.0-85016271966

Part of ISSN: 13370960 13380230
Contributors: Berčík, J.; Paluchová, J.; Vietoris, V.; Horská, E.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

The impact of parameters of store illumination on food shopper response

Appetite
2016-11 | Journal article
Part of ISSN: 0195-6663
Source: Self-asserted source
Jakub Bercik
grade
Preferred source (of 2)‎

Innovative approaches to examining consumer preferences when choosing wines

Agricultural Economics (Zemědělská ekonomika)
2016-03-22 | Journal article
Part of ISSN: 0139-570X
Part of ISSN: 1805-9295
Source: Self-asserted source
Jakub Bercik
grade
Preferred source (of 2)‎

The efficiency, energy intensity and visual impact of the accent lighting in the retail grocery stores

Potravinarstvo
2014 | Journal article
EID:

2-s2.0-84928230729

Part of ISSN: 13370960 13380230
Contributors: Nagyová, L.; Berčík, J.; Horská, E.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier

The Influence of Light on Consumer Behavior at the Food Market

Journal of Food Products Marketing
2014 | Journal article
EID:

2-s2.0-84903521280

Part of ISSN: 15404102 10454446
Contributors: Horská, E.; Berčík, J.
Source: Self-asserted source
Jakub Bercik via Scopus - Elsevier