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Place Branding, Place marketing, Destination Branding, City Marketing,
United Kingdom

Biography

Dr Mihalis Kavaratzis is Professor of Place Marketing at the Department of Marketing, International Business and Tourism at Manchester Metropolitan University, UK.
Mihalis is considered worldwide a leading author and trainer on place branding and place marketing. He has published extensively in top academic journals and he is one of the most-cited authors in the field with more than 14,000 Google Scholar citations (October 2023) and more than 3,300 citations in Scopus.
He is the author of ‘From Place Marketing to Place Branding’ (2008) and has co-edited ‘Inclusive Place Branding’ (with Massimo Giovanardi and Maria Lichrou, 2017), ‘Rethinking Place Branding’ (with G. Warnaby and G.J. Ashworth, 2015) and ‘Towards Effective Place Brand Management’ (with G.J. Ashworth, 2010).
Mihalis is Co-Founder and Founding Board Member of the International Place Branding Association (IPBA) and has been honoured with several awards for his publications and contribution, including the Senior Fellowship of the Institute of Place Management (IPM).
He also acts as an adviser and delivers training workshops for local authorities on Place Marketing, Place Branding and Tourism Destination Marketing.

Activities

Employment (4)

Manchester Metropolitan University: Manchester, GB

Employment
Source: check_circle
Manchester Metropolitan University

Manchester Metropolitan University: Manchester, Manchester, GB

2022-02-01 to present | Professor of Place Marketing (Marketing, Retail and Tourism)
Employment
Source: Self-asserted source
Mihalis Kavaratzis

University of Leicester: Leicester, Leicester, GB

2010-09-01 to 2022-01-31 | Associate Professor of Marketing (School of Management)
Employment
Source: Self-asserted source
Mihalis Kavaratzis

International Business School: Budapest, HU

2007-02-01 to 2011-02-01 | Associate Professor of Tourism and Marketing (Tourism and Marketing)
Employment
Source: Self-asserted source
Mihalis Kavaratzis

Education and qualifications (3)

Rijksuniversiteit Groningen: Groningen, Groningen, NL

2004-10-01 to 2008-10-10 | PhD in City Marketing (Faculty of Spatial Sciences)
Education
Source: Self-asserted source
Mihalis Kavaratzis

University of Stirling: Stirling, Stirling, GB

1998-09-10 to 1999-09-10 | MSc in Marketing (Department of Marketing)
Education
Source: Self-asserted source
Mihalis Kavaratzis

University of Piraeus Department of Business Administration: Piraeus, GR

1992-09-01 to 1996-09-01 | BA in Business Administration
Education
Source: Self-asserted source
Mihalis Kavaratzis

Professional activities (5)

Various: Various, GB

More than 40 Keynote Speeches & Invited Lectures
Distinction
Source: Self-asserted source
Mihalis Kavaratzis

International Place Branding Association: Utrecht, NL

Co-Founder and Founding Board Member
Service
Source: Self-asserted source
Mihalis Kavaratzis

ICOT: London, GB

2023-06-22 | Award for Lifetime Achievement in Tourism Research
Distinction
Source: Self-asserted source
Mihalis Kavaratzis

Tijdschrift voor Economische en Sociale Geografie: Utrecht, NL

2020-09-01 | TESG Discussion Forum devoted to Kavaratzis & Ashworth (2005).
Distinction
Source: Self-asserted source
Mihalis Kavaratzis

Institute of Place Management: London, London, GB

2017-01-01 | Senior Fellow
Distinction
Source: Self-asserted source
Mihalis Kavaratzis

Peer review (3 reviews for 1 publication/grant)

Review activity for Place branding and public diplomacy. (3)