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Shujoy's main research areas are : Meaning Based Design, Shape Coding, Product Semantics.
His domain expertise is Human Product Interaction, New Product Innovation (NPI), Human Centred Design.
His teaching and current investigation focus on measuring impact of culture while designing shape, form, & experience of next generation products and emerging technologies.
Shujoy participates extensively in design pedagogy development, academia-industry partnerships, discourses on design thinking / creativity / product innovation / product experience.