Personal information
Social Media Marketing, Digital Marketing, Celebrity Endorsement
India, Malaysia
Activities
Employment (4)
2023-06-01
to
present
|
Assistant Professor
(Southampton Malaysia Business School)
Employment
Source:
Yuvika Gupta
2022-07-15
to
2023-04-29
|
Associate Professor
(Management)
Employment
Source:
Yuvika Gupta
2016
to
2022-06-30
|
Assistant Professor
(Management)
Employment
Source:
Yuvika Gupta
2009
to
2016
|
Assistant Professor
Employment
Source:
Yuvika Gupta
Education and qualifications (3)
2015
to
2021
|
PhD
Education
Source:
Yuvika Gupta
2002
to
2004
|
MBA
Education
Source:
Yuvika Gupta
1998
to
2001
|
BSc
Qualification
Source:
Yuvika Gupta
Professional activities (1)
2012
|
NET-JRF
Distinction
Source:
Yuvika Gupta
Funding (1)
Grant
University of Southampton Malaysia
(Johor, MY)
GRANT_NUMBER:
590111170
Source:
Yuvika Gupta
Works (24)
International Journal of Consumer Studies
2023
|
Journal article
EID:
2-s2.0-85139387322
Contributors:
Khan, F.M.;
Khan, S.A.;
Shamim, K.;
Gupta, Y.;
Sherwani, S.I.
Source:
Yuvika Gupta
via
Scopus - Elsevier
grade
Preferred source
(of
4)
International Journal of Organizational Analysis
2023
|
Journal article
EID:
2-s2.0-85163018711
Contributors:
Goel, V.;
Unny, B.R.;
Shome, S.;
Gupta, Y.
Source:
Yuvika Gupta
via
Scopus - Elsevier
grade
Preferred source
(of
2)
International Journal of Logistics Management
2023
|
Journal article
EID:
2-s2.0-85169794400
Contributors:
Gupta, Y.;
Khan, F.M.;
Kumar, A.;
Luthra, S.;
Queiroz, M.M.
Source:
Yuvika Gupta
via
Scopus - Elsevier
grade
Preferred source
(of
2)
Vision
2022
|
Journal article
EID:
2-s2.0-85131576970
Contributors:
Khan, F.M.;
Singh, N.;
Gupta, Y.;
Kaur, J.;
Banik, S.;
Gupta, S.
Source:
Yuvika Gupta
via
Scopus - Elsevier
grade
Preferred source
(of
3)
Information Discovery and Delivery
2022
|
Journal article
EID:
2-s2.0-85112712322
Contributors:
Tiwari, M.;
Gupta, Y.;
Khan, F.M.;
Adlakha, A.
Source:
Yuvika Gupta
via
Scopus - Elsevier
Source:
Yuvika Gupta
International Journal of Interactive Mobile Technologies
2021
|
Journal article
EID:
2-s2.0-85109181602
Contributors:
Gupta, Y.;
Khan, F.M.;
Agarwal, S.
Source:
Yuvika Gupta
via
Scopus - Elsevier
grade
Preferred source
(of
2)
Journal of Content, Community and Communication
2021
|
Journal article
EID:
2-s2.0-85123868900
Contributors:
Tiwari, M.;
Himanshu;
Gupta, M.Y.
Source:
Yuvika Gupta
via
Scopus - Elsevier
grade
Preferred source
(of
2)
Information Discovery and Delivery
2021-07-11
|
Journal article
Source:
Yuvika Gupta
Interactive Technology and Smart Education
2021-06-27
|
Journal article
EID:
https://doi.org/10.1108/itse-03-2021-0048
EID:
2-s2.0-85112564484
Source:
Yuvika Gupta
grade
Preferred source
(of
2)
Research in Education
2020
|
Journal article
EID:
2-s2.0-85058669446
Part of
ISBN:
20504608 00345237
Contributors:
Shome, S.;
Gupta, Y.
Source:
Yuvika Gupta
via
Scopus - Elsevier
grade
Preferred source
(of
2)
International Journal of Online Marketing
2020
|
Journal article
Contributors:
Gupta, Yuvika;
Shome, Samik
Source:
check_circle
Web of Science Researcher Profile Sync
grade
Preferred source
(of
4)
Pacific B usiness R eview I nternational
2020-10
|
Journal article
Source:
Yuvika Gupta
grade
Preferred source
(of
2)
Source:
Yuvika Gupta
Gurukul Business Review-GBR
2019
|
Journal article
Contributors:
Gupta, Yuvika;
Khanwalker, Sandeep
Source:
check_circle
Web of Science Researcher Profile Sync
Source:
Yuvika Gupta
Source:
Yuvika Gupta
Research Revolution
2014-10
|
Journal article
Source:
Yuvika Gupta
International Journal of Business Analytics and Intelligence
2013
|
Journal article
Source:
Yuvika Gupta
Asia Pacific Journal of Marketing & Management Review
2013-09
|
Journal article
Source:
Yuvika Gupta
Source:
Yuvika Gupta
Source:
Yuvika Gupta
Asia Pacific Journal of Research in Business Management
2011
|
Journal article
Source:
Yuvika Gupta
Source:
Yuvika Gupta