Personal information

Social Media Marketing, Digital Marketing, Celebrity Endorsement
India, Malaysia

Activities

Employment (4)

University of Southampton Malaysia: Johor, MY

2023-06-01 to present | Assistant Professor (Southampton Malaysia Business School)
Employment
Source: Self-asserted source
Yuvika Gupta

Uttaranchal University: Dehra Dūn, Uttarakhand, IN

2022-07-15 to 2023-04-29 | Associate Professor (Management)
Employment
Source: Self-asserted source
Yuvika Gupta

IMS Unison University: Dehradun, Uttarakhand, IN

2016 to 2022-06-30 | Assistant Professor (Management)
Employment
Source: Self-asserted source
Yuvika Gupta

Teerthanker Mahaveer University: Moradabad, IN

2009 to 2016 | Assistant Professor
Employment
Source: Self-asserted source
Yuvika Gupta

Education and qualifications (3)

MJP Rohikhand University: Bareilly, IN

2015 to 2021 | PhD
Education
Source: Self-asserted source
Yuvika Gupta

Uttar Pradesh Technical University: Lucknow, IN

2002 to 2004 | MBA
Education
Source: Self-asserted source
Yuvika Gupta

M.J.P. Rohilkhand University: Bareilly, Uttar Pradesh, IN

1998 to 2001 | BSc
Qualification
Source: Self-asserted source
Yuvika Gupta

Professional activities (1)

UGC: New Delhi, None Selected, IN

2012 | NET-JRF
Distinction
Source: Self-asserted source
Yuvika Gupta

Funding (1)

Impact of Fostering Community Participation in Achieving Sustainable Tourism Developm

Grant
University of Southampton Malaysia (Johor, MY)
GRANT_NUMBER:

590111170

Source: Self-asserted source
Yuvika Gupta

Works (24)

Analysing customers' reviews and ratings for online food deliveries: A text mining approach

International Journal of Consumer Studies
2023 | Journal article
EID:

2-s2.0-85139387322

Part of ISSN: 14706431 14706423
Contributors: Khan, F.M.; Khan, S.A.; Shamim, K.; Gupta, Y.; Sherwani, S.I.
Source: Self-asserted source
Yuvika Gupta via Scopus - Elsevier
grade
Preferred source (of 4)‎

Digital labour: a systematic literature review and bibliometric analysis

International Journal of Organizational Analysis
2023 | Journal article
EID:

2-s2.0-85163018711

Part of ISSN: 19348835
Contributors: Goel, V.; Unny, B.R.; Shome, S.; Gupta, Y.
Source: Self-asserted source
Yuvika Gupta via Scopus - Elsevier
grade
Preferred source (of 2)‎

Mobilising big data analytics capabilities to improve performance of tourism supply chains: the moderating role of dynamic capabilities

International Journal of Logistics Management
2023 | Journal article
EID:

2-s2.0-85169794400

Part of ISSN: 17586550 09574093
Contributors: Gupta, Y.; Khan, F.M.; Kumar, A.; Luthra, S.; Queiroz, M.M.
Source: Self-asserted source
Yuvika Gupta via Scopus - Elsevier
grade
Preferred source (of 2)‎

A Meta-analysis of Mobile Learning Adoption in Higher Education Based on Unified Theory of Acceptance and Use of Technology 3 (UTAUT3)

Vision
2022 | Journal article
EID:

2-s2.0-85131576970

Part of ISSN: 22495304 09722629
Contributors: Khan, F.M.; Singh, N.; Gupta, Y.; Kaur, J.; Banik, S.; Gupta, S.
Source: Self-asserted source
Yuvika Gupta via Scopus - Elsevier
grade
Preferred source (of 3)‎

UTAUT3 model viability among teachers due to technological dynamism during COVID-19

Information Discovery and Delivery
2022 | Journal article
EID:

2-s2.0-85112712322

Part of ISSN: 23986247
Contributors: Tiwari, M.; Gupta, Y.; Khan, F.M.; Adlakha, A.
Source: Self-asserted source
Yuvika Gupta via Scopus - Elsevier

THE INFLUENCE OF FEAR ON THE BUYING BEHAVIOR OF CONSUMERS IN CASE OF THE COVID-19 OUTBREAK

KOREA REVIEW OF INTERNATIONAL STUDIES
2022-07 | Journal article
Part of ISSN: 1226-4741
Source: Self-asserted source
Yuvika Gupta

Exploring Factors Influencing Mobile Learning in Higher Education - A Systematic Review

International Journal of Interactive Mobile Technologies
2021 | Journal article
EID:

2-s2.0-85109181602

Part of ISSN: 18657923
Contributors: Gupta, Y.; Khan, F.M.; Agarwal, S.
Source: Self-asserted source
Yuvika Gupta via Scopus - Elsevier
grade
Preferred source (of 2)‎

RAMIFICATION OF ONLINE ADVERTISEMENTS& HEDONIC VALUE VIA SOCIAL MEDIA PLATFORM ON IMPULSE BUYING FOR INDIAN STREET FOOD

Journal of Content, Community and Communication
2021 | Journal article
EID:

2-s2.0-85123868900

Part of ISSN: 24569011 23957514
Contributors: Tiwari, M.; Himanshu; Gupta, M.Y.
Source: Self-asserted source
Yuvika Gupta via Scopus - Elsevier
grade
Preferred source (of 2)‎

UTAUT3 MODEL VIABILITY AMONG TEACHERS DUE TO TECHNOLOGICAL DYNAMISM DURING COVID19

Information Discovery and Delivery
2021-07-11 | Journal article
Part of ISSN: 23986247
Source: Self-asserted source
Yuvika Gupta

A Bibliometric Analysis of Mobile Learning in the Education Sector

Interactive Technology and Smart Education
2021-06-27 | Journal article
Part of ISSN: 1741-5659
EID:

https://doi.org/10.1108/itse-03-2021-0048

EID:

2-s2.0-85112564484

Part of ISSN: 17588510 17415659
Source: Self-asserted source
Yuvika Gupta
grade
Preferred source (of 2)‎

A reflection of Indian higher education system: An academic labour market perspective

Research in Education
2020 | Journal article
EID:

2-s2.0-85058669446

Part of ISBN:

20504608 00345237

Contributors: Shome, S.; Gupta, Y.
Source: Self-asserted source
Yuvika Gupta via Scopus - Elsevier
grade
Preferred source (of 2)‎

Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women

International Journal of Online Marketing
2020 | Journal article
Contributors: Gupta, Yuvika; Shome, Samik
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 4)‎

Determinants of Digital Payment Services and Behavioral Loyalty among Generation Y

Pacific B usiness R eview I nternational
2020-10 | Journal article
Part of ISSN: 0974-438X
Source: Self-asserted source
Yuvika Gupta
grade
Preferred source (of 2)‎

To Study the Impact of Instafamous Celebrities on Consumer Buying Behavior

Academy of Marketing Studies
2020-06 | Journal article
Part of ISSN: 1528-2678
Source: Self-asserted source
Yuvika Gupta

Accelerating Financial Inclusion in India with Digital Products and Services

Gurukul Business Review-GBR
2019 | Journal article
Contributors: Gupta, Yuvika; Khanwalker, Sandeep
Source: check_circle
Web of Science Researcher Profile Sync

Marketing 4.0: Moving from Traditional to Digital

Pragyaan: Journal of Management
2019 | Book review
Part of ISSN: 0974-5505
Source: Self-asserted source
Yuvika Gupta

Accelerating financial inclusion in India with digital products and services

Gurukul Business Review
2019-11-30 | Journal article
Part of ISSN: 0973-9262
Source: Self-asserted source
Yuvika Gupta

An Empirical Analysis of Factors Affecting Gender Differences on Work Life Balance among University Teachers in Moradabad Region

Research Revolution
2014-10 | Journal article
Source: Self-asserted source
Yuvika Gupta

When BI Meets CRM: An Emerging Concept in Retail Industry

International Journal of Business Analytics and Intelligence
2013 | Journal article
Part of ISSN: 2321-1857
Source: Self-asserted source
Yuvika Gupta

AN EMPIRICAL ANALYSIS OF WORK LIFE BALANCE IN CORPORATE EMPLOYEES WITH SPECIAL RESPECT TO MARITAL STATUS IN MORADABAD REGION

Asia Pacific Journal of Marketing & Management Review
2013-09 | Journal article
Part of ISSN: 2319-2836
Source: Self-asserted source
Yuvika Gupta

Comparative study of ITC and HUL with reference to working capital and inventory management

Apeejay Journal of Management and Technolog
2012 | Journal article
Part of ISSN: 0974-3294
Source: Self-asserted source
Yuvika Gupta

Carbon Market: A Promising Future for India.

Drishtikon: A Management Journal
2011 | Journal article
Part of ISSN: 0975-7848
Source: Self-asserted source
Yuvika Gupta

To Find Out the Main Factors Affecting Purchase Decision of Anti Ageing Products with Reference to Olay

Asia Pacific Journal of Research in Business Management
2011 | Journal article
Part of ISSN: 2229–4104
Source: Self-asserted source
Yuvika Gupta

Carbon Credit: A Step towards Green Environment

Global Journal of Management and Business
2011-04-25 | Journal article
Part of ISSN: 2249-4588
Source: Self-asserted source
Yuvika Gupta

Peer review (14 reviews for 8 publications/grants)

Review activity for Cleaner Logistics and Supply Chain (1)
Review activity for Global business review (1)
Review activity for Information discovery and delivery. (2)
Review activity for International journal of intelligent enterprise. (2)
Review activity for Journal of librarianship and information science (1)
Review activity for Public administration and policy. (1)
Review activity for South African journal of economic and management sciences. (2)
Review activity for The International journal of logistics management. (4)