PhD in Economics and Management, is Professor of Management at the Polytechnic Institute of Bragança (IPB) - Portugal. She is a researcher and Scientific Coordinator of UNIAG (Applied Management Research Unit, since 2013) and researcher of Research Unit in Business Sciences (NECE-UBI, since 2010). She participated in 13 international and national projects I&D (5 as Responsible Researcher), supervised one PhD thesis and several master students (over 75 master theses). She published more than 190 publications in peer-reviewed journals, book chapters and proceedings, and has several communications at international scientific conferences and won 6 scientific awards. She serves as a member of Program Board and Organizing Committees for some Scientific Committees of International Conferences and has collaborated as a reviewer with several journals. Her current research interest is in Tourism Research, Importance-Performance Analysis, Management, Artificial Neural Network, Entrepreneurship, Econometric Modelling, Marketing and Strategic Management, Market Research, Corporate Social Responsibility and Sustainable, Higher Education Quality and Applied Research Methods.