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ResearcherID: IAP-6147-2023

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Employment (1)

Northeastern University: Boston, US

Employment
Source: Self-asserted source
WEN XIE

Education and qualifications (1)

University of Houston: Houston, Texas, US

Ph.D.
Education
Source: Self-asserted source
WEN XIE

Works (2)

Multimodal Drivers of Attention Interruption to Baby Product Video Ads

2025 | Book chapter
DOI: 10.1007/978-3-031-78104-9_21
Contributors: Wen Xie; Lingfei Luan; Yanjun Zhu; Yakov Bart; Sarah Ostadabbas
Source: check_circle
Crossref

Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques

Journal of Advertising
2024-05-26 | Journal article
DOI: 10.1080/00913367.2023.2258388
Contributors: Wen Xie; Mi Hyun Lee; Ming Chen; Zhu Han
Source: check_circle
Crossref

Peer review (15 reviews for 4 publications/grants)

Review activity for Journal of advertising. (1)
Review activity for Journal of consumer behaviour (8)
Review activity for Marketing intelligence & planning. (4)
Review activity for Psychology & marketing. (2)
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