Professor Marshall, a research professor and holding a personal chair in new media, communication and cultural studies at Deakin University, has published widely in two areas: the public personality/celebrity and new media culture. His books include Contemporary Publics (Palgrave, 2016), Celebrity Persona Pandemic (Minnesota, Forerunner Series, 2016), A Companion to Celebrity (Blackwell Wiley 2016), Celebrity and Power (1997; second edition, 2014), Fame Games (2000), Web Theory (2003), New Media Cultures (2004), and The Celebrity Culture Reader (2006). He has been a keynote speaker at many international conferences as well as interviewed for articles and many broadcast media programs from CNN, Fox News, BBC, and the ABC/Radio National to the Sydney Morning Herald, New York Times and the Toronto Star. His previous academic positions have been at Northeastern University in Boston, the University of Queensland in Brisbane, and Carleton University in Ottawa along with visiting positions at New York University, York University and Karlstad University. He is also Visiting Distinguished Foreign Expert in the School of Journalism and Communication at Central China Normal University (CCNU) in Wuhan China.
His current writing and research has focused on some key areas in contemporary popular culture: he has been developing the idea of ‘persona studies’, where the presentation of the public self has expanded well beyond celebrity culture via particularly online forms: it now structures and patterns reputation and value across many professions and through many recreational and leisure pursuits. He has developed three related concepts to help explore this change in contemporary culture: presentational media, the intercommunication industry, and the personalization complex. Forthcoming books include: Advertising and Promotional Culture: Case Histories (Palgrave, 2016), and Persona Studies: Celebrity, Identity and the transformation of the public self (Wiley). He is also the founder of the Persona Studies Journal and M/C as well as the Persona Celebrity Publics Research Group (PCP) and a member of the Motion.Lab-Centre for Creative Arts Research (ML-CCAR). His personal blog can be found at: www.pdavidmarshall.com