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Universidad Autónoma de Madrid: Madrid, Madrid, ES

Researcher (FINANCIACIÓN E INVESTIGACIÓN COMERCIAL)
Employment
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Universidad Autonoma de Madrid

Works (25)

Incentivizing Video-on-Demand Subscription Intention Through Tiered Discounts and Anti-Piracy Messages

Journal of Theoretical and Applied Electronic Commerce Research
2025-01-10 | Journal article
Contributors: Ignacio Redondo; Diana Serrano
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Crossref
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Incentivizing SVOD Platform Subscription Intention through Tiered Discounts and Anti-piracy Messages

2024-09-05 | Preprint
Contributors: Ignacio Redondo; Diana Serrano
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Crossref
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Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control

Journal of Theoretical and Applied Electronic Commerce Research
2024-02-28 | Journal article
Contributors: Ignacio Redondo; Diana Serrano
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Crossref
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Authorized and unauthorized consumption of SVOD content: Modeling determinants of demand and measuring effects of enforcing access control

2023-12-27 | Preprint
Contributors: Ignacio Redondo; Diana Serrano
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Crossref
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VARIETY OF SHOPPING MODES: THEORETICAL FRAMEWORK, PIVOTAL FACTORS, AND MANAGERIAL IMPLICATIONS

Journal of Business Economics and Management
2023-12-22 | Journal article
Contributors: Ignacio Redondo; Jean-Philippe Charron
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Crossref

Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services

Administrative Sciences
2023-05-04 | Journal article
Contributors: Ignacio Redondo; Diana Serrano
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Crossref
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Preferred source (of 2)‎

Whitelist or Leave Our Website! Advances in the Understanding of User Response to Anti-Ad-Blockers

Informatics
2023-03-12 | Journal article
Contributors: Ignacio Redondo; Gloria Aznar
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Crossref
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RESPONSES TO ANTI-ADBLOCK FILTERS: THEORETICAL FOUNDATIONS, INFLUENTIAL FACTORS, AND MANAGERIAL IMPLICATIONS

Journal of Business Economics and Management
2020-10-29 | Journal article
Contributors: Ignacio Redondo; Gloria Aznar
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Crossref

How in-film product placement stimulates fast food consumption in developing countries

Interciencia
2020-01-15 | Journal article
Source: Self-asserted source
IGNACIO REDONDO BELLON

Online compensation behaviors from a cognitive dissonance perspective: An examination of software downloading in Spain

International Journal of e-Business Research
2018 | Journal article
EID:

2-s2.0-85053180712

Contributors: Charron, J.-P.; Redondo, I.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

To use or not to use ad blockers? The roles of knowledge of ad blockers and attitude toward online advertising

Telematics and Informatics
2018 | Journal article
EID:

2-s2.0-85046339022

Contributors: Redondo, I.; Aznar, G.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film

Drug and Alcohol Review
2018-04 | Journal article
Contributors: Ignacio Redondo; Cristel A. Russell; Jorge Bernal
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Crossref
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Preferred source (of 2)‎

The connection between environmental attitude–behavior gap and other individual inconsistencies: a call for strengthening self-control

International Research in Geographical and Environmental Education
2017 | Journal article
EID:

2-s2.0-84990217287

Contributors: Redondo, I.; Puelles, M.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies

Journal of Promotion Management
2016 | Journal article
EID:

2-s2.0-84984696195

Contributors: Redondo, I.; Bernal, J.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

Assessing the Risks Associated With Online Lottery and Casino Gambling: A Comparative Analysis of Players’ Individual Characteristics and Types of Gambling

International Journal of Mental Health and Addiction
2015 | Journal article
EID:

2-s2.0-84940956509

Contributors: Redondo, I.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

Product placement: A theoretical-practical review of its capabilities and limitations,Product placement: Una revisión teórico-práctica de sus capacidades y limitaciones

Interciencia
2015 | Journal article
EID:

2-s2.0-84954107703

Contributors: Redondo, I.; Bernal, J.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

The payment dilemma in movie and music downloads: An explanation through cognitive dissonance theory

2013 | Journal article
DOI:

10.1016/j.chb.2013.04.015

EID:

2-s2.0-84877317303

Contributors: Redondo, I.; Charron, J.-P.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

Assessing the appropriateness of movies as vehicles for promoting tourist destinations

2012 | Journal article
DOI:

10.1080/10548408.2012.720156

EID:

2-s2.0-84867852151

Contributors: Redondo, I.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

The behavioral effects of negative product placements in movies

2012 | Journal article
DOI:

10.1002/mar.20548

EID:

2-s2.0-84863598601

Contributors: Redondo, I.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

The effectiveness of casual advergames on adolescents' brand attitudes

2012 | Journal article
DOI:

10.1108/03090561211260031

EID:

2-s2.0-84869063138

Contributors: Redondo, I.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

Modeling the appeal of movie features to demographic segments of theatrical demand

2010 | Journal article
DOI:

10.1007/s10824-010-9127-x

EID:

2-s2.0-77954253026

Contributors: Redondo, I.; Holbrook, M.B.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins

2008 | Journal article
DOI:

10.2501/S026504870808027X

EID:

2-s2.0-69549087326

Contributors: Redondo, I.; Holbrook, M.B.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

Product-placement planning: How is the industry placing brands in relation to moviegoer consumption?

2006 | Journal article
DOI:

10.1300/J046v18n04_03

EID:

2-s2.0-33750406727

Contributors: Redondo, I.
Source: Self-asserted source
IGNACIO REDONDO BELLON via Scopus - Elsevier

A family life cycle model adapted to the Spanish environment

European Journal of Marketing
2001-06 | Journal article
Part of ISSN: 0309-0566
Contributors: Ignacio Redondo‐Bellón; Marcelo Royo‐Vela; Joaquin Aldás‐Manzano
Source: Self-asserted source
IGNACIO REDONDO BELLON via Crossref Metadata Search

The effects of bilingualism on the consumer: the case of Spain

European Journal of Marketing
1999 | Journal article
Part of ISSN: 0309-0566
Contributors: Ignacio Redondo‐Bellón
Source: Self-asserted source
IGNACIO REDONDO BELLON via Crossref Metadata Search