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Taiwan

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Employment (1)

Feng Chia University: Taichung, No. 100. Wenhwa Rd., Seatwen , TW

2000 to present | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
May-Ching Ding

Education and qualifications (1)

Lynn University: Boca Raton, FL, US

2003 to 2007 | Ph.D
Education
Source: Self-asserted source
May-Ching Ding

Works (2)

A trusted B2B relationship quality in the Asian market: effects of salespeople's attributes

Asia Pacific Journal of Marketing and Logistics
2024-09-13 | Journal article
DOI: 10.1108/APJML-08-2023-0767
Contributors: Yuan-Shuh Lii; May-Ching Ding; Shanchih Lee
Source: check_circle
Crossref

The Effect of Promotional Format, Message Framing, and Psychological Distance on Perception and Engagement of Cause-related Marketing

Asian Journal of Economics, Business and Accounting
2022-09-05 | Journal article
DOI: 10.9734/ajeba/2022/v22i2230724
Contributors: Yuan-Shuh Lii; May-Ching Ding; Alan Chin-Chien Yang
Source: check_circle
Crossref
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