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Scopus Author ID: 57223853566
Scopus Author ID: 57226300488

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Works (29)

A stable model for maximizing the number of significant features

International Journal of Data Science and Analytics
2024-05-01 | Journal article
DOI: 10.1007/s41060-023-00494-6
SOURCE-WORK-ID:

2159554

Part of ISSN: 2364-415X
WOSUID:

WOS:001152223900001
Contributors: Eunkyung Park; Raymond Wong; Junbum Kwon; V W Chu
Source: check_circle
UNSW Sydney

Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs

Journal of Business Ethics
2024-01-01 | Journal article
DOI: 10.1007/s10551-024-05872-z
SOURCE-WORK-ID:

2301506

Part of ISSN: 0167-4544
WOSUID:

WOS:001363214500001
Contributors: W Pu; Y Wang; Giuseppe Daniele Ibello; R Chakraborty; M Yang; Ka Wing Chan; R Chowdhury; F Septianto; Junbum Kwon
Source: check_circle
UNSW Sydney

Color effects on AI influencers’ product recommendations

European Journal of Marketing
2023-11-23 | Journal article
DOI: 10.1108/EJM-03-2022-0185
SOURCE-WORK-ID:

2078386

Part of ISSN: 0309-0566
WOSUID:

WOS:001030288100001
Contributors: Ka Wing Chan; F Septianto; Junbum Kwon; R S Kamal
Source: check_circle
UNSW Sydney

Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis

Industrial Marketing Management
2023-07-01 | Journal article
DOI: 10.1016/j.indmarman.2023.04.012
SOURCE-WORK-ID:

2040636

Part of ISSN: 0019-8501
WOSUID:

WOS:001012607500001
Contributors: W Gu; Ka Wing Chan; Junbum Kwon; Chedia Dhaoui; F Septianto
Source: check_circle
UNSW Sydney

Love or like: gender effects in emotional expression in online reviews

European Journal of Marketing
2022 | Journal article
DOI: 10.1108/EJM-01-2021-0064
EID:

2-s2.0-85140312013

Part of ISSN: 03090566
Contributors: Abdul-Ghani, E.; Kim, J.; Kwon, J.; Hyde, K.F.; Cui, Y.
Source: Self-asserted source
Junbum Kwon via Scopus - Elsevier
grade
Preferred source (of 2)‎

Predicting crowdfunding success with visuals and speech in video ads and text ads

European Journal of Marketing
2022 | Journal article
DOI: 10.1108/EJM-01-2020-0029
EID:

2-s2.0-85130869286

Part of ISSN: 03090566
Contributors: Al-Qershi, O.M.; Kwon, J.; Zhao, S.; Li, Z.
Source: Self-asserted source
Junbum Kwon via Scopus - Elsevier
grade
Preferred source (of 2)‎

The impact of social media visual features on acceptance of meat substitute

International Journal of Market Research
2022 | Journal article
DOI: 10.1177/14707853221107309
EID:

2-s2.0-85138300581

Part of ISSN: 25152173 14707853
Contributors: Septianto, F.; Kemper, J.A.; Quang, H.P.; Li, S.; Kwon, J.
Source: Self-asserted source
Junbum Kwon via Scopus - Elsevier
grade
Preferred source (of 2)‎

Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions

International Journal of Research in Marketing
2022 | Journal article
DOI: 10.1016/j.ijresmar.2021.12.006
EID:

2-s2.0-85122927612

Part of ISSN: 01678116
Contributors: Septianto, F.; Kwon, J.
Source: Self-asserted source
Junbum Kwon via Scopus - Elsevier
grade
Preferred source (of 2)‎

Computerized emotional content analysis: empirical findings based on charity social media advertisements

International Journal of Advertising
2022-10-03 | Journal article
DOI: 10.1080/02650487.2021.2012070
Contributors: Junbum Kwon; Hanyi Lin; Lichen Deng; Tanya Dellicompagni; Moon Young Kang
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements

Journal of Advertising
2022-08-08 | Journal article
DOI: 10.1080/00913367.2021.1913265
Contributors: Junghyun Kim; Youngju Kim; Junbum Kwon
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

Industrial Marketing Management
2022-07-01 | Journal article
DOI: 10.1016/j.indmarman.2022.03.011
SOURCE-WORK-ID:

1862037

Part of ISSN: 0019-8501
WOSUID:

WOS:000807115800002
Contributors: Junbum Kwon; Ka Wing Chan; W Gu; F Septianto
Source: check_circle
UNSW Sydney

Visual Luxury Appeals: The Role of Extended-self and Hedonism for Social Media Engagement

Proceedings of the 44th INFORMS Marketing Science Conference
2022-06-16 | Conference abstract
SOURCE-WORK-ID:

1996762
Contributors: Yuqiao Liang; Zhenyu Wang; Yichen Liu; Ka Wing Chan; Junbum Kwon; Felix Septianto
Source: check_circle
UNSW Sydney

Anchoring-and-Adjustment to Improve the Quality of Significant Features

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
2021 | Book
DOI: 10.1007/978-3-030-90888-1_15
EID:

2-s2.0-85121927394

Part of ISSN: 16113349 03029743
Contributors: Park, E.; Wong, R.K.; Kwon, J.; Chu, V.W.
Source: Self-asserted source
Junbum Kwon via Scopus - Elsevier
grade
Preferred source (of 2)‎

Maximizing Explainability with SF-Lasso and Selective Inference for Video and Picture Ads

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
2021 | Book
DOI: 10.1007/978-3-030-75762-5_45
EID:

2-s2.0-85111104880

Part of ISSN: 16113349 03029743
Contributors: Park, E.; Wong, R.K.; Kwon, J.; Chu, V.W.
Source: Self-asserted source
Junbum Kwon via Scopus - Elsevier
grade
Preferred source (of 2)‎

Text Message Screen Positions in Video Advertising

Proceedings of ANZMAC Conference
2021-12-01 | Conference paper
SOURCE-WORK-ID:

1985313
Contributors: Junbum Kwon; C Navajas; H Liu; E Trinh; H Oppewal
Source: check_circle
UNSW Sydney

Too Cute to be Bad? How Cute Brand Logo Can Reduce Brand Punishment

2021-12-01 | Conference paper
SOURCE-WORK-ID:

1985314
Contributors: Felix Septianto; Junbum Kwon
Source: check_circle
UNSW Sydney

Multiresponse Optimization through a Loss Function Considering Process Parameter Fluctuation

Journal of the Korean Institute of Industrial Engineers
2005 | Journal article
SOURCE-WORK-ID:

1377853
Contributors: Junbum Kwon; J S Lee; S H Lee; C H Jun; K J Kim
Source: check_circle
UNSW Sydney

Bittersweet in Visual Narratives: How Mixed Emotional Content Amplifies Consumer’s Digital Engagement Behavior

Conference presentation
SOURCE-WORK-ID:

1985320
Contributors: Wing Chan; Srik Srinivasan; Junbum Kwon; Felix Septianto
Source: check_circle
UNSW Sydney

Computerized Emotional Content Analysis: Empirical Findings Based on Charity Advertisements

Conference presentation
SOURCE-WORK-ID:

1985324
Contributors: Junbum Kwon; H Lin; L Deng; T Dellicompagni; M Y Kang
Source: check_circle
UNSW Sydney

Cool and dark appeals to business customers? The role of color features in boosting Word-of-Mouth for B2B vs. B2C Firm-Generated-Content on social media

Conference presentation
SOURCE-WORK-ID:

1985322
Contributors: Junbum Kwon; Wing Chan; William Gu; Felix Septianto
Source: check_circle
UNSW Sydney

Detecting SKU-level Product Image in Social Media and Product Sales

Conference presentation
SOURCE-WORK-ID:

1985318
Contributors: Fariz Abdussalam; Daniel Han-Chen; Junbum Kwon; Osama Al-Qershi; Jiyeon Kim; Jeonghye Choi
Source: check_circle
UNSW Sydney

Does Pre-Call Help or Hurt? Effects of Multimodal Marketing on Customer Community Building

Conference presentation
SOURCE-WORK-ID:

2301504
Contributors: Xincheng Ma; William Gu; Felix Septianto; Huan Liu; Junbum Kwon; Ka Wing Chan
Source: check_circle
UNSW Sydney

Does Pre-Call Help or Hurt? Effects of Multimodal Marketing on Customer Community Building

Conference presentation
SOURCE-WORK-ID:

2301665
Contributors: Xincheng Ma; Ka Wing Chan; William Gu; Felix Septianto; Huan Liu; Junbum Kwon
Source: check_circle
UNSW Sydney

Effective Relative Location of Text Message in Video Ad using Eye-tracker

Other
SOURCE-WORK-ID:

1985317
Contributors: Camila Lopez Navajas; Junbum Kwon; Harmen Oppewal; Fang Liu; Eric Trinh
Source: check_circle
UNSW Sydney

Is Centre the Best Location? An Eye-Tracking Study of Text Message Location Strategies in Video Advertising

Other
SOURCE-WORK-ID:

1985325
Contributors: Junbum Kwon; Eric Trinh; Fang Liu
Source: check_circle
UNSW Sydney

Negative Imagery Framing for Advertising Climate Change on Social Media

Conference presentation
SOURCE-WORK-ID:

1985315
Contributors: Shuge Li; Huy Quang; Junbum Kwon; Felix Septianto
Source: check_circle
UNSW Sydney

The Effect and Drivers of Trustworthy Face in Online Job Market Platform

Conference presentation
SOURCE-WORK-ID:

1985323
Contributors: Junbum Kwon; D Shin; G Lee; S Hwang; Jake An
Source: check_circle
UNSW Sydney

Video Ads Content Analysis using Significant Features (SF) Lasso

Conference presentation
SOURCE-WORK-ID:

1985319
Contributors: Eunkyung Park; Raymond Wong; Junbum Kwon; Victor Chu
Source: check_circle
UNSW Sydney

Visual Luxury Appeals: The Role of Extended-Self and Hedonism for Social Media Engagement

Conference presentation
SOURCE-WORK-ID:

1985316
Contributors: Yuqiao Liang; Zhenyu Wang; Yichen Liu; Wing Chan; Junbum Kwon; Felix Septianto
Source: check_circle
UNSW Sydney
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