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Biography

I am an enthusiastic, adaptive and fast learning person with a broad interest in teaching and research. I particularly enjoy collaborating with scholars of different institutes to brush-up my knowledge and to develop new skills

Activities

Employment (2)

National University of Modern Languages: Islamabad, PK

2021-03-01 to present | Assistant Professor (Management Sciences)
Employment
Source: Self-asserted source
farhina hameed

Virtual University of Pakistan: Islamabad, PK

2012-07-02 to 2021-02-28 | E-Tutor Marketing (Management Sciences)
Employment
Source: Self-asserted source
farhina hameed

Education and qualifications (1)

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology: Islamabad, PK

2020-03-16 | PhD (Marketing) (Management Sciences)
Qualification
Source: Self-asserted source
farhina hameed

Works (13)

A new trend of learning and teaching: Behavioral intention towards mobile learning

Journal of Computers in Education
2024-03 | Journal article
Contributors: Farhina Hameed; Abdul Qayyum; Faheem Ahmad Khan
Source: check_circle
Crossref

Relationship between workplace bullying and work engagement: education sector of Pakistan

Evidence-based HRM: a Global Forum for Empirical Scholarship
2024-02-19 | Journal article
Contributors: Farhina Hameed; Ghazala Ambreen; Younus Awan
Source: check_circle
Crossref

Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude

Online Journal of Communication and Media Technologies
2023-04-01 | Journal article
Contributors: Farhina Hameed; Ishtiaq Ahmed Malik; Noor Ul Hadi; Muhammad Ali Raza
Source: check_circle
Crossref

A model and empirical examination of influencing factors of brand equity and willingness to buy: A case of secondhand automobiles

21st SZABIST's International Research Conference (IRC)
2019 | Conference paper
Source: Self-asserted source
farhina hameed

Sustainable Consumption: An Analysis of Definitions, Theoretical Perspectives, Interrelationship among Key Variables and Research Methodologies through a Systematic Review of the Literature

21st SZABIST's International Research Conference (IRC)
2019 | Conference paper
Source: Self-asserted source
farhina hameed

Determinants of Behavioral Intention towards Mobile Learning in Pakistan: Mediating Role of Attitude

Business & Economic Review
2018 | Journal article
Source: Self-asserted source
farhina hameed

Impact of Dimensions of Corporate Social Responsibility on Purchase Intention with Mediating Role of Customer Satisfaction, Commitment and Trust

Pakistan Business Review
2018 | Journal article
Source: Self-asserted source
farhina hameed

Effect of Dimensions of Advertising on Behavioral Intentions of Customers

Pakistan Business Review
2017 | Journal article
Source: Self-asserted source
farhina hameed

Effect of CSR Dimensions on Purchase Intention in Telecom Sector of Pakistan: Mediating role of Satisfaction

8th South Asian International Conference SAICON
2016 | Conference paper
Source: Self-asserted source
farhina hameed

Measuring the determinants of consumer perception regarding mobile advertising in Pakistan: A comparison between private and public sector universities

Science International
2016 | Journal article
Source: Self-asserted source
farhina hameed

Measuring the Influence of Advertising on Customer’s Behavioral Intentions: A Case of Telecom Sector

6th South Asian International Conference SAICON
2014 | Conference paper
Source: Self-asserted source
farhina hameed

The Effect of Demographic, Socio-economic and Other Characteristics on Donations

Current Research Journal of Social Sciences
2014 | Journal article
Source: Self-asserted source
farhina hameed

The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets

Asian Journal of Business Management
2013 | Journal article
Source: Self-asserted source
farhina hameed

Peer review (1 review for 1 publication/grant)

Review activity for Journal of computers in education. (1)