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ResearcherID: G-6917-2015

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Employment (1)

Universidad Carlos III de Madrid: Madrid, ES

Employment
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Universidad Carlos III de Madrid

Professional activities (1)

University of Oregon: Eugene, Oregon, US

2012-01-20 to 2012-12-20 | Courtesy Assistant Professor (Computer and Information Science)
Invited position
Source: Self-asserted source
RUBEN CUEVAS

Works (50 of 62)

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Dataset of keywords used by European political parties on Facebook

Data in Brief
2025-02 | Journal article
DOI: 10.1016/j.dib.2025.111280
Contributors: Francisco Caravaca; Ángel Cuevas; Rubén Cuevas
Source: check_circle
Crossref

Global spillovers of taxation in the online advertising market. Theory and evidence from facebook

European Economic Review
2025-02 | Journal article
DOI: 10.1016/j.euroecorev.2024.104935
Contributors: Andrea Lassmann; Federica Liberini; Antonio Russo; Ángel Cuevas; Rubén Cuevas
Source: check_circle
Crossref

Analyzing Mobility Patterns at Scale in Pandemic Scenarios Leveraging the Mobile Network Ecosystem

Electronics
2024-09-13 | Journal article
DOI: 10.3390/electronics13183654
Contributors: Patricia Callejo; Marco Gramaglia; Rubén Cuevas; Ángel Cuevas; Michael Carl Tschantz
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Analysis and Implementation of Nanotargeting on LinkedIn Based on Publicly Available Non-PII

2024-05-11 | Conference paper
DOI: 10.1145/3613904.3642107
Contributors: Ángel Merino; José González-Cabañas; Ángel Cuevas; Rubén Cuevas
Source: check_circle
Crossref

CarbonTag: A Browser-Based Method for Approximating Energy Consumption of Online Ads

IEEE Transactions on Sustainable Computing
2023 | Journal article
DOI: 10.1109/TSUSC.2023.3286916
Contributors: José González-Cabañas; Patricia Callejo; Rubén Cuevas; Steffen Svartberg; Tommy Torjesen; Ángel Cuevas; Antonio Pastor; Mikko Kotila
Source: check_circle
Crossref

Poster: Analysis of User Uniqueness on LinkedIn Based on Publicly Available Non-PII

2023-10-24 | Conference paper
DOI: 10.1145/3618257.3625000
Contributors: Ángel Merino; José González-Cabañas; Ángel Cuevas; Rubén Cuevas
Source: check_circle
Crossref

A Deep Dive into the Accuracy of IP Geolocation Databases and its Impact on Online Advertising

IEEE Transactions on Mobile Computing
2023-08-01 | Journal article
DOI: 10.1109/TMC.2022.3166785
Contributors: Patricia Callejo; Marco Gramaglia; Rubén Cuevas; Ángel Cuevas
Source: check_circle
Crossref

Estimating ideology and polarization in European countries using Facebook data

EPJ Data Science
2022-11-22 | Journal article
DOI: 10.1140/epjds/s13688-022-00367-1
Contributors: Francisco Caravaca; José González-Cabañas; Ángel Cuevas; Rubén Cuevas
Source: check_circle
Crossref

A PIMS Development Kit for New Personal Data Platforms

IEEE Internet Computing
2022-05-01 | Journal article
DOI: 10.1109/MIC.2022.3157356
Contributors: Nikhil Jha; Martino Trevisan; Luca Vassio; Marco Mellia; Stefano Traverso; Alvaro Garcia-Recuero; Nikolaos Laoutaris; Amir Mehrjoo; Santiago Andres Azcoitia; Ruben Cuevas Rumin et al.
Source: check_circle
Crossref

Establishing Trust in Online Advertising With Signed Transactions

IEEE Access
2021 | Journal article
DOI: 10.1109/ACCESS.2020.3047343
Contributors: Antonio Pastor; Ruben Cuevas; Angel Cuevas; Arturo Azcorra
Source: check_circle
Crossref

How resilient is the open web to the COVID-19 pandemic?

Telematics and Informatics
2021-11 | Journal article
DOI: 10.1016/j.tele.2021.101692
Part of ISSN: 0736-5853
Source: Self-asserted source
RUBEN CUEVAS

The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests

[]
2021-11 | Report
DOI: 10.3386/w29451
Source: Self-asserted source
RUBEN CUEVAS

Unique on Facebook: formulation and evidence of (nano)targeting individual users with non-PII data

Proceedings of the 21st ACM Internet Measurement Conference
2021-11-02 | Conference paper
DOI: 10.1145/3487552.3487861
Source: Self-asserted source
RUBEN CUEVAS

Optimizing the Frequency Capping: A Robust and Reliable Methodology to Define the Number of Ads to Maximize ROAS

Applied Sciences
2021-07-21 | Journal article
DOI: 10.3390/app11156688
Contributors: Jesús Romero Leguina; Ángel Cuevas Rumin; Rubén Cuevas Rumin
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Digital Contact Tracing: Large-Scale Geolocation Data as an Alternative to Bluetooth-Based Apps Failure

Electronics
2021-05-05 | Journal article
DOI: 10.3390/electronics10091093
Contributors: José González-Cabañas; Ángel Cuevas; Rubén Cuevas; Martin Maier
Source: check_circle
Crossref

Does Facebook use sensitive data for advertising purposes?

Communications of the ACM
2021-01 | Journal article
DOI: 10.1145/3426361
Part of ISSN: 0001-0782
Part of ISSN: 1557-7317
Source: Self-asserted source
RUBEN CUEVAS

Digital Marketing Attribution: Understanding the User Path

Electronics
2020-11-02 | Journal article
DOI: 10.3390/electronics9111822
Part of ISSN: 2079-9292
Source: Self-asserted source
RUBEN CUEVAS

Malvertising in Facebook: Analysis, Quantification and Solution

Electronics
2020-08-18 | Journal article
DOI: 10.3390/electronics9081332
Part of ISSN: 2079-9292
Source: Self-asserted source
RUBEN CUEVAS

Tracking Fraudulent and Low-Quality Display Impressions

Journal of Advertising
2020-05-26 | Journal article
DOI: 10.1080/00913367.2020.1749914
Part of ISSN: 0091-3367
Part of ISSN: 1557-7805
Source: Self-asserted source
RUBEN CUEVAS

An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace

IEEE Access
2019 | Journal article
DOI: 10.1109/ACCESS.2019.2959731
Contributors: Patricia Callejo; Ruben Cuevas; Angel Cuevas
Source: check_circle
Crossref

Large-Scale Analysis of User Exposure to Online Advertising on Facebook

IEEE Access
2019 | Journal article
DOI: 10.1109/access.2019.2892237
Part of ISSN: 2169-3536
Source: Self-asserted source
RUBEN CUEVAS

Measuring the Global Recursive DNS Infrastructure: A View From the Edge

IEEE Access
2019 | Journal article
DOI: 10.1109/ACCESS.2019.2950325
Contributors: Patricia Callejo; Ruben Cuevas; Narseo Vallina-Rodriguez; Angel Cuevas Rumin
Source: check_circle
Crossref

Nameles: An intelligent system for Real-Time Filtering of Invalid Ad Traffic

The World Wide Web Conference on - WWW '19
2019 | Conference paper
DOI: 10.1145/3308558.3313601
ISBN: 9781450366748
Source: Self-asserted source
RUBEN CUEVAS

Q-Tag

Proceedings of the 15th International Conference on Emerging Networking Experiments And Technologies
2019-12-03 | Conference paper
DOI: 10.1145/3359989.3365434
ISBN: 9781450369985
Source: Self-asserted source
RUBEN CUEVAS
grade
Preferred source (of 2)‎

A Large-Scale Analysis of Facebook’s User-Base and User Engagement Growth

IEEE Access
2018 | Journal article
DOI: 10.1109/access.2018.2885458
Part of ISSN: 2169-3536
Source: Self-asserted source
RUBEN CUEVAS

Is Blockchain Ready to Revolutionize Online Advertising?

IEEE Access
2018 | Journal article
DOI: 10.1109/access.2018.2872694
Part of ISSN: 2169-3536
Source: Self-asserted source
RUBEN CUEVAS

Unsupervised Scalable Statistical Method for Identifying Influential Users in Online Social Networks

Scientific Reports
2018-12 | Journal article
DOI: 10.1038/s41598-018-24874-2
Part of ISSN: 2045-2322
Source: Self-asserted source
RUBEN CUEVAS

Environmental impact assessment of online advertising

Environmental Impact Assessment Review
2018-11 | Journal article
DOI: 10.1016/j.eiar.2018.08.004
Part of ISSN: 0195-9255
Source: Self-asserted source
RUBEN CUEVAS

Unveiling and Quantifying Facebook Exploitation of Sensitive Personal Data for Advertising Purposes

27th USENIX Security Symposium
2018-08-15 | Conference paper
DOI: 10.5281/ZENODO.3445351
Source: Self-asserted source
RUBEN CUEVAS

Analyzing gender inequality through large-scale Facebook advertising data

Proceedings of the National Academy of Sciences
2018-07-03 | Journal article
DOI: 10.1073/pnas.1717781115
Part of ISSN: 0027-8424
Part of ISSN: 1091-6490
Source: Self-asserted source
RUBEN CUEVAS

Opportunities and Challenges of Ad-based Measurements from the Edge of the Network

Proceedings of the 16th ACM Workshop on Hot Topics in Networks
2017-11-30 | Conference paper
DOI: 10.1145/3152434.3152895
ISBN: 9781450355698
Source: Self-asserted source
RUBEN CUEVAS

Energy-optimal collaborative file distribution in wired networks

Peer-to-Peer Networking and Applications
2017-07 | Journal article
DOI: 10.1007/s12083-016-0453-4
Part of ISSN: 1936-6442
Part of ISSN: 1936-6450
Source: Self-asserted source
RUBEN CUEVAS

The cookie recipe: Untangling the use of cookies in the wild

2017 Network Traffic Measurement and Analysis Conference (TMA)
2017-06 | Conference paper
DOI: 10.23919/tma.2017.8002896
ISBN: 9783901882951
Source: Self-asserted source
RUBEN CUEVAS

FDVT: Data Valuation Tool for Facebook Users

Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems
2017-05-02 | Conference paper
DOI: 10.1145/3025453.3025903
Part of ISBN: 9781450346559
Source: Self-asserted source
RUBEN CUEVAS

Independent Auditing of Online Display Advertising Campaigns

Proceedings of the 15th ACM Workshop on Hot Topics in Networks - HotNets '16
2016 | Conference paper
DOI: 10.1145/3005745.3005752
ISBN: 9781450346610
Source: Self-asserted source
RUBEN CUEVAS

Understanding the Detection of View Fraud in Video Content Portals

Proceedings of the 25th International Conference on World Wide Web - WWW '16
2016 | Conference paper
DOI: 10.1145/2872427.2882980
ISBN: 9781450341431
Source: Self-asserted source
RUBEN CUEVAS

Your Data in the Eyes of the Beholders: Design of a Unified Data Valuation Portal to Estimate Value of Personal Information from Market Perspective

2016 11th International Conference on Availability, Reliability and Security (ARES)
2016-08 | Journal article
DOI: 10.1109/ares.2016.55
ISBN: 9781509009909
Source: Self-asserted source
RUBEN CUEVAS

CSD: A multi-user similarity metric for community recommendation in online social networks

Expert Systems with Applications
2016-07 | Journal article
DOI: 10.1016/j.eswa.2016.01.003
Part of ISSN: 0957-4174
Source: Self-asserted source
RUBEN CUEVAS

Assessing the Evolution of Google+ in Its First Two Years

IEEE/ACM Transactions on Networking
2016-06 | Journal article
DOI: 10.1109/tnet.2015.2433792
Part of ISSN: 1063-6692
Part of ISSN: 1558-2566
Source: Self-asserted source
RUBEN CUEVAS

I always feel like somebody's watching me: measuring online behavioural advertising

Proceedings of the 11th ACM Conference on Emerging Networking Experiments and Technologies - CoNEXT '15
2015 | Conference paper
DOI: 10.1145/2716281.2836098
Part of ISBN: 9781450334129
Source: Self-asserted source
RUBEN CUEVAS

Quantifying the Economic and Cultural Biases of Social Media through Trending Topics

PLOS ONE
2015-07-31 | Journal article
DOI: 10.1371/journal.pone.0134407
Part of ISSN: 1932-6203
Source: Self-asserted source
RUBEN CUEVAS

Deploying Large-Scale Datasets on-Demand in the Cloud: Treats and Tricks on Data Distribution

IEEE Transactions on Cloud Computing
2015-04-01 | Journal article
DOI: 10.1109/tcc.2014.2360376
Part of ISSN: 2168-7161
Source: Self-asserted source
RUBEN CUEVAS

On exploiting social relationship and personal background for content discovery in P2P networks

Future Generation Computer Systems
2014-11 | Journal article
DOI: 10.1016/j.future.2014.06.007
Part of ISSN: 0167-739X
Source: Self-asserted source
RUBEN CUEVAS

Computer communications special issue on Green Networking

Computer Communications
2014-09 | Journal article
DOI: 10.1016/j.comcom.2014.05.005
Part of ISSN: 0140-3664
Source: Self-asserted source
RUBEN CUEVAS

Research challenges on energy-efficient networking design

Computer Communications
2014-09 | Journal article
DOI: 10.1016/j.comcom.2014.04.011
Part of ISSN: 0140-3664
Source: Self-asserted source
RUBEN CUEVAS

BitTorrent Locality and Transit TrafficReduction: When, Why, and at What Cost?

IEEE Transactions on Parallel and Distributed Systems
2014-05 | Journal article
DOI: 10.1109/tpds.2013.109
Part of ISSN: 1045-9219
Source: Self-asserted source
RUBEN CUEVAS

On the tweet arrival process at Twitter: analysis and applications

Transactions on Emerging Telecommunications Technologies
2014-02 | Journal article
DOI: 10.1002/ett.2772
Part of ISSN: 2161-3915
Source: Self-asserted source
RUBEN CUEVAS

TorrentGuard: Stopping scam and malware distribution in the BitTorrent ecosystem

Computer Networks
2014-02 | Journal article
DOI: 10.1016/j.bjp.2013.12.007
Part of ISSN: 1389-1286
Source: Self-asserted source
RUBEN CUEVAS

Understanding the locality effect in Twitter: measurement and analysis

Personal and Ubiquitous Computing
2014-02 | Journal article
DOI: 10.1007/s00779-013-0658-y
Part of ISSN: 1617-4909
Part of ISSN: 1617-4917
Source: Self-asserted source
RUBEN CUEVAS

Dynamic Data-Centric Storage for long-term storage in Wireless Sensor and Actor Networks

Wireless Networks
2014-01 | Journal article
DOI: 10.1007/s11276-013-0598-5
Part of ISSN: 1022-0038
Part of ISSN: 1572-8196
Source: Self-asserted source
RUBEN CUEVAS
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Peer review (1 review for 1 publication/grant)

Review activity for EPJ data science. (1)
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