Personal information

Marketing, Entrepreneurship, Management, Consumer behavior, Organizational Behavior, Business Strategy, Competitiveness and Innovation
Portugal

Biography

Assistant Professor at ISAL. Invited Assistant Professor at University of Madeira. Has a PhD in Experimental Sciences and Technology (with a specialization in Marketing) at the University of Vic - Central University of Catalonia (UVic-UCC). His PhD was awarded the rating of Excellent “Cum Laude” and an International Mention. Bruno has a Degree in Languages and Business Relations (with a rating of 15) and a Master Degree in Cultural Management (with a rating of 17) at the University of Madeira (where he was awarded as the best student of the Master Degree). He has published various articles in scientific journals, multiple articles as book chapters, and numerous articles as conference proceedings. He has presented various articles in international conferences and seminars. Has reviewed numerous articles for scientific journals and participated in multiple projects. Bruno has a large interest and is an expert in the fields of Marketing, Entrepreneurship, Business, Management, Organizational behaviour, Scientific research, Tourism, and English.

Activities

Employment (5)

ISAL (Instituto Superior de Administração e Línguas): Funchal, Island of Madeira, PT

2022-10-10 to present | Professor
Employment
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira: Funchal, Island of Madeira, PT

2021-10-05 to present | Invited Assistant Professor
Employment
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Quatro Pilares, Construção Civil e Obras Públicas, LDA.: Ponta do Sol, Ilha da Madeira, PT

2011-07-01 to 2017-10-31 | Secretário (part-time) (Secretariado)
Employment
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Quatro Pilares, Construção Civil e Obras Públicas, LDA.: Ponta do Sol, Ilha da Madeira, PT

2009-10-01 to 2011-06-30 | Secretário (Secretariado)
Employment
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Estalagem da Ponta do Sol: Ponta do Sol, Ilha da Madeira, PT

2009-03-30 to 2009-08-12 | Rececionista de Hotel (estagiário) (Receção)
Employment
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Education and qualifications (8)

ISAL: Funchal, PT

2023-12-12 to 2023-12-13 | Formação: Saúde e Inclusão - Saúde e Envolvimento Comunitário: Promoção da Participação Ativa
Education
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira: Funchal, PT

2022-06-27 to 2022-06-30 | Curso de Formação Comunicar em Público
Education
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universitat de Vic - Universitat Central de Catalunya: Vic, Catalunya, ES

2017-11-10 to 2021-09-10 | PhD in Experimental Sciences and Technology (Communication)
Education
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Charlesworth Author Services: London, GB

2020-06-14 to 2020-06-29 | Online course: Writing Great Research Papers [Curso online: Escrevendo ótimos artigos de investigação]
Education
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Fundación Española para la Ciencia y la Tecnología: Madrid, Madrid, ES

2018-12-20 to 2018-12-20 | Complete SCOPUS online training course (Department of Science Information)
Qualification
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira: Funchal, Ilha da Madeira, PT

2014-09-16 to 2017-08-04 | Mestrado em Gestão Cultural (Artes e Humanidades)
Education
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira: Funchal, Ilha da Madeira, PT

2011-09-19 to 2014-07-02 | Licenciatura em Línguas e Relações Empresariais (Artes e Humanidades)
Education
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Carlos Coelho Ferreira, S.U. LDA: Calheta, Ilha da Madeira, PT

2008-10-23 to 2009-09-09 | Curso de Educação e Formação de Recepcionista de Hotel (Educação e Formação)
Education
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Professional activities (13)

ISAL: Funchal, Madeira, PT

2023-10-25 to present | Member of the Organizing and Scientific Committee of the 4th edition of Think+ 2024
Service
Source: Self-asserted source
Bruno Duarte Abreu Freitas

ISAL: Funchal, Madeira, PT

2022-09-20 to present | Deputy Director of the Department of Humanities and Social Sciences
Service
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira: Funchal, PT

2022-11-01 to 2023-07-20 | Member of the Organizing and Scientific Committee of the 12th Portuguese Financial Network Conference (PFN)
Service
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira: Funchal, PT

2022-03-25 to 2023-07-04 | Member of the Organizing and Scientific Committee of the VII International Forum on Management (IFM) 2023
Service
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira: Funchal, PT

2021-09-19 to 2021-09-24 | Conference co-manager: Artificial intelligence and its implications and corporate entrepreneurship in tourism
Service
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universitat de Vic - Universitat Central de Catalunya: Vic, Catalunya, ES

2021-09-10 | Cum Laude [With Honors] in PhD in Experimental Sciences and Technology
Distinction
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universitat de Vic - Universitat Central de Catalunya: Uvic, ES

2021-09-10 | International Mention in PhD in Experimental Sciences and Technology
Distinction
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidad Nacional Autónoma de México: Mexico, MX

2020-03-09 to 2021-05-12 | Researcher in the project Electronic sports (e-sports) as Industria Creativa. Socioeconomic context, communicative and consumption practices. Theoretical contributions for your study and prospective (Facultad de Ciencias Políticas y Sociales)
Service
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira: Funchal, PT

2020-09-30 to 2021-02-01 | Marketing Researcher
Service
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade do Algarve Escola Superior de Gestão, Hotelaria e Turismo: Faro, Algarve, PT

2019-03-20 to 2019-03-20 | Seminarista convidado para falar sobre: As oportunidades, ameaças e estratégias do patrocínio de eSports
Invited position
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira: Funchal, Ilha da Madeira, PT

2018-08-14 to 2018-08-14 | Melhor aluno do Mestrado em Gestão Cultural
Distinction
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade do Algarve Escola Superior de Gestão Hotelaria e Turismo: Faro, Algarve, PT

2018-07-06 to 2018-07-06 | Segunda melhor apresentação na IX Postgraduate Conference ESGHT, ISCAL 2018
Distinction
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Universidade da Madeira Faculdade de Artes e Humanidades: Funchal, Ilha da Madeira, PT

2015-02-18 to 2015-06-22 | Manager of the SUPER4AR-TE project (Artes e humanidades)
Service
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Funding (1)

PhD scholarship from the Foundation for Science and Technology (FCT)

2019-08 to 2021-12 | Grant
Fundação para a Ciência e a Tecnologia (Lisbon, PT)
GRANT_NUMBER:

SFRH/BD/143227/2019

Source: Self-asserted source
Bruno Duarte Abreu Freitas
grade
Preferred source (of 2)‎

Works (35)

It’s Up To You: Introduzindo a Experiência de Gamificação com uma App para Unidades Hoteleiras Madeirenses

VII International Forum of Management – Madeira: Book of Proceedings
2023 | Book chapter
Contributors: Maria Leonor Andrade Conde de Antelo; Carolina de Jesus Freitas E Freitas; Lilyane Souza de Sousa; Vitória Maria Ferraz Gomes; Bruno Duarte Abreu Freitas
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Safetrails: Promovendo a Segurança e Experiências Inéditas nas Levadas

VII International Forum of Management – Madeira: Book of Proceedings
2023 | Book chapter
Contributors: Diogo Mendonça; Tomé Castro; Tiago Marques; Nelita Encarnação; Bruno Duarte Abreu Freitas
Source: Self-asserted source
Bruno Duarte Abreu Freitas

VII International Forum of Management – Madeira: Book of Proceedings

Universidade da Madeira
2023 | Book
Contributors: Pedro Álvaro Pereira Correia; António Martins; Bruno Duarte Abreu Freitas; Conceição Matos; Ricardo Gouveia
Source: Self-asserted source
Bruno Duarte Abreu Freitas

The Infancy of the Esports Industry as a Risk to its Sponsors

Scientific Annals of Economics and Business
2023-09-18 | Journal article
Part of ISSN: 2501-3165
Part of ISSN: 2501-1960
Contributors: Bruno Duarte Abreu Freitas
Source: Self-asserted source
Bruno Duarte Abreu Freitas
grade
Preferred source (of 2)‎

Esports Sponsorships: The Double-Edged Sword Effect of Having a Very Vocal Audience

2022 | Book chapter
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Los principales desafíos para desarrollar un modelo de negocio de esports efectivo

Deportes electrónicos: Aproximaciones teóricas de su origen y evolución
2022 | Book chapter
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras Espinosa
Source: Self-asserted source
Bruno Duarte Abreu Freitas

How the Negative Public View of Videogames Threatens Esports Sponsors

2022-07-04 | Book chapter
Contributors: Bruno Duarte Abreu Freitas; Ruth S. Contreras-Espinosa
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

A framework of how sponsoring esports benefits brand image

Advances in Business-Related Scientific Research Journal
2021 | Journal article
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa,; Pedro Álvaro Pereira Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Esports Sponsoring: The Double-Edged Sword Effect of Having a Global Audience

VII Congreso de la Sociedad Española para las Ciencias del Videojuego 2021: Málaga, 23 y 24 de septiembre de 2021
2021 | Book chapter
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras Espinosa; Pedro Álvaro Pereira Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas

The main benefits, risks, and strategies of sponsoring esports (PhD Thesis)

2021 | Dissertation or Thesis
Contributors: Bruno Duarte Abreu Freitas
Source: Self-asserted source
Bruno Duarte Abreu Freitas

The origins of esports.

Libro de actas: 1er CONGRESO INTERNACIONAL DiGRAES21: El mapa y el juego: los Game Studies en España
2021 | Book chapter
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras Espinosa; Pedro Álvaro Pereira Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas

The Power of Videogame Publishers as a Threat to eSports Sponsors

eSports Yearbook
2021 | Book chapter
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras Espinosa; Pedro Álvaro Pereira Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas

The importance of incorporating relevant-added value into esports sponsorships

Journal of Contemporary Marketing Science
2021-12-09 | Journal article
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Threat of Disreputable Behaviour for Esports Sponsors

Transnational Marketing Journal
2021-09-13 | Journal article | Author
Part of ISSN: 2041-4692
Part of ISSN: 2041-4684
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas
grade
Preferred source (of 3)‎

Model of the Threats that Disreputable Behavior Present to Esports Sponsors

Contemporary Management Research
2021-04-11 | Journal article | Author
Part of ISSN: 1813-5498
Contributors: Bruno Duarte Abreu Freitas; Contreras-Espinosa, Ruth S.; Pedro Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas
grade
Preferred source (of 3)‎

Esports Sponsorships: The Double-Edged Sword Effect of Having a Very Vocal Audience

12th International Conference on Videogame Sciences and Arts: Book of Abstracts
2020 | Book chapter
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras Espinosa; Pedro Álvaro Pereira Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas

How Sponsors Should Bring Relevant-Added Value to Esports

Scientific Annals of Economics and Business
2020 | Journal article | Author
Part of ISSN: 2501-3165
Part of ISSN: 2501-1960
Contributors: Bruno Duarte Abreu Freitas; Contreras-Espinosa, Ruth S.; Pedro Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas
grade
Preferred source (of 3)‎

Sponsoring Esports to Improve Brand Image

Scientific Annals of Economics and Business
2020 | Journal article | Author
Part of ISSN: 2501-3165
Part of ISSN: 2501-1960
Contributors: Bruno Duarte Abreu Freitas; Contreras-Espinosa, Ruth S.; Pedro Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas
grade
Preferred source (of 3)‎

Identificando os prós, contras e táticas do patrocínio de eSports: Uma revisão integrativa da literatura

Comunicação pública
2020-06-26 | Journal article
Part of ISSN: 1646-1479
Part of ISSN: 2183-2269
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas
grade
Preferred source (of 2)‎

Attractiveness of cultural events organized by hotels

International Journal of Culture Tourism and Hospitality Research
2019 | Journal article
SOURCE-WORK-ID:

cv-prod-id-409058

Part of OTHER-ID:

http://emeraldgrouppublishing.com/products/journals/journals.htm?id=ijcthr

Contributors: Bruno Duarte Abreu Freitas; Pedro Álvaro Pereira Correia
Source: check_circle
CIÊNCIAVITAE

Attractiveness of cultural events organized by hotels

International Journal of Culture Tourism and Hospitality Research
2019 | Journal article
Source: Self-asserted source
Bruno Duarte Abreu Freitas
grade
Preferred source (of 3)‎

How Society’s Negative View of Videogames Can Discourage Brands from Sponsoring eSports

2019 | Book chapter
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The benefits and risks of sponsoring eSports: A brief literature review

eSports Yearbook 2017/18
2019 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-408927

Part of OTHER-ID:

https://esportsyearbook.com/

Contributors: Freitas, Bruno
Source: check_circle
CIÊNCIAVITAE

The Structure of the ESports Industry

Creative Industries Global Conference 2019: Libro de Actas/Proceeding Book
2019 | Book chapter
Contributors: Bruno Duarte Abreu Freitas; Ruth Sofia Contreras Espinosa; Pedro Álvaro Pereira Correia
Source: Self-asserted source
Bruno Duarte Abreu Freitas

Os benefícios, riscos e estratégias do patrocínio de eSports

Livro de Atas/Book of Proceedings: IX Postgraduate Conference ESGHT/ISCAL 2018
2019-07-01 | Book chapter
Source: Self-asserted source
Bruno Duarte Abreu Freitas

The benefits and risks of sponsoring eSports: A brief literature review

eSports Yearbook 2017/18
2019-05-24 | Book chapter
Source: Self-asserted source
Bruno Duarte Abreu Freitas

As estratégias e os efeitos do patrocínio de eSports

Book of Abstracts of the IX Postgraduate Conference ESGHT / ISCAL 2018
2018 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-408757

Contributors: Freitas, Bruno
Source: check_circle
CIÊNCIAVITAE

The influence of cultural events organized by hotels in the selection of the establishment

Creative Industries Global Conference: Libro de actas/Proceeding Book
2018 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-408413

Contributors: Freitas, Bruno; Correia, Pedro
Source: check_circle
CIÊNCIAVITAE

As estratégias e os efeitos do patrocínio de eSports

IX Postgraduate Conference ESGHT / ISCAL 2018
2018-07-06 | Conference paper
Part of ISBN: 978-989-8859-36-5
Source: Self-asserted source
Bruno Duarte Abreu Freitas

As estratégias e os efeitos do patrocínio de eSports

Book of Abstracts of the IX Postgraduate Conference ESGHT / ISCAL 2018
2018-07-06 | Book chapter
Part of ISBN: 978-989-8859-36-5
Source: Self-asserted source
Bruno Duarte Abreu Freitas

A indústria dos eSports, as ameaças para os patrocinadores e as estratégias a implementar: uma revisão da literatura

2nd International Conference of Tourism and Creative Industries Academic Association (TOCRIA)
2018-07-03 | Conference paper
Source: Self-asserted source
Bruno Duarte Abreu Freitas

The influence of cultural events organized by hotels in the selection of the establishment

Creative Industries Global Conference: Libro de Actas/Proceeding Book
2018-02-08 | Book chapter
Source: Self-asserted source
Bruno Duarte Abreu Freitas

A Influência da Comunicação de Eventos Culturais na Seleção da Unidade Hoteleira e o Grau de Concretização das Expectativas Geradas: Um Estudo de Múltiplos Casos na Ilha da Madeira [The influence of the communication of cultural events in the selection of the hotel and the degree of concretization of the generated expectations: a multiple-case study in the island of Madeira]. (Master thesis)

2017 | Dissertation or Thesis
Contributors: Bruno Duarte Abreu Freitas
Source: Self-asserted source
Bruno Duarte Abreu Freitas

The influence of cultural events organized by hotels in the selection of the establishment

Creative Industries Global Conference 12
2017-12-01 | Conference paper
Source: Self-asserted source
Bruno Duarte Abreu Freitas

A Influência da Comunicação de Eventos Culturais na Seleção da Unidade Hoteleira e o Grau de Concretização das Expectativas Geradas

Universidade da Madeira
2017-07-04 | Dissertation or Thesis
Source: Self-asserted source
Bruno Duarte Abreu Freitas
grade
Preferred source (of 2)‎