Personal information

Emails & domains

Verified email addresses

Websites & social links

https://www.tsu.ge/

Other IDs

Scopus Author ID: 55282075000
ResearcherID: I-9199-2016
ResearcherID: I-9199-2016
SciProfiles: 2737862

Keywords

Marketing

Countries

Georgia

Activities

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Employment (14)

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

2011 to present | Head of PhD Program (Faculty of Economics & Business )
Employment
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

2009 to present | Head of BBA Program (Faculty of Economics & Business)
Employment
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

2002 to present | Head of Department (Marketing)
Employment
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

1996 to present | Full Professor (Marketing)
Employment
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

2006-10 to 2018-10 | Member of Representative Board (Senate) of University
Employment
Source: Self-asserted source
Nugzar Todua

Akaki Tsereteli State University: Kutaisi, GE

2006 to 2008 | Professor and Head of the Marketing Section (Business Administration)
Employment
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

2005 to 2007 | The deputy of chairman of Supervisory Board (Treatment and Diagnostic Center)
Employment
Source: Self-asserted source
Nugzar Todua

Qutaisi State Technical University : Qutaisi, GE

2001 to 2005 | Professor and Head of Department (Marketing)
Employment
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

1994 to 2004 | Deputy of Dean (Faculty of Economics & Business )
Employment
Source: Self-asserted source
Nugzar Todua

Tbilisi State University of Economic Relations: Tbilisi, GE

2001 to 2003 | • Professor (Marketing)
Employment
Source: Self-asserted source
Nugzar Todua

Technical University of Georgia : Tbilisi, GE

1996 to 1998 | Professor (Marketing)
Employment
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

1992 to 1996 | Associate Professor ( Marketing)
Employment
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

1991 to 1992 | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

1990 to 1991 | Research Assistant ( Marketing)
Employment
Source: Self-asserted source
Nugzar Todua

Education and qualifications (3)

Scientific-Research Institute of Economic and Social Problems: Tbilisi, GE

1992-09 to 1995-12 | Doctor of Economics Sciences (Marketing)
Education
Source: Self-asserted source
Nugzar Todua

Moscow State Institute of Commerce: Moscow , RU

1986-09 to 1990-04 | Ph.D. of Technical Sciences (Commodity Sciences)
Education
Source: Self-asserted source
Nugzar Todua

Ivane Javakhishvili Tbilisi State University: Tbilisi, GE

1982-09 to 1986-06 | Diploma in Trade Economics (diploma with honors)
Education
Source: Self-asserted source
Nugzar Todua

Funding (5)

Influence of Food Labeling on changing Consumer Behavior (in the context of the association of Georgia with the European Union)

2016-03 to 2016-12 | Grant
Ivane Javakhishvili Tbilisi State University (Tbilisi, GE)
Source: Self-asserted source
Nugzar Todua

The first degree scholarship of young scientists issued by the President of Georgia

1997 to 2004 | Award
Office of the President of Georgia (Tbilisi, GE)
Source: Self-asserted source
Nugzar Todua

Scientific prize for development of textbook issued by Iv. Javakhishvili Tbilisi State University

1999 | Award
Ivane Javakhishvili Tbilisi State University (Tbilisi, GE)
Source: Self-asserted source
Nugzar Todua

The laureate of prize of young scientists after George Shultz

1997 | Award
Ivane Javakhishvili Tbilisi State University (Tbilisi, GE)
Source: Self-asserted source
Nugzar Todua

The order of Honor - By Decree of the President of Georgia

2013 | Award
Office of the President of Georgia (Tbilisi, GE)
Source: Self-asserted source
Nugzar Todua

Works (38)

CONSUMER ATTITUDE TOWARDS DIGITAL BANKING SERVICES (CASE OF GEORGIA)

International Journal of Professional Business Review
2024-11-28 | Journal article
DOI: 10.26668/businessreview/2024.v9i11.5096
Contributors: Nugzar Todua; Nino Gogitidze
Source: check_circle
Crossref

Promoting Healthy Eating Behavior Through Social Marketing

2024-10-04 | Book chapter
DOI: 10.4018/979-8-3693-3924-4.ch005
Contributors: Nugzar Todua; Charita Jashi; Ekaterine Urotadze
Source: check_circle
Crossref

Tax policy transformation in Georgia: Assessing the effectiveness of general state tax amendments on economic sustainability and business growth (2017-2021)

Journal of Eastern European and Central Asian Research (JEECAR)
2024-08-03 | Journal article
DOI: 10.15549/jeecar.v11i4.1461
Contributors: Mamuka Lezhava; Nugzar Todua; Mikheil Chikviladze; Lolita Shengelia
Source: check_circle
Crossref

The Role of Social Media in Healthcare Marketing

2023-12-11 | Book chapter
DOI: 10.4018/979-8-3693-0679-6.ch002
Contributors: Nugzar Todua; Charita Jashi; Nia Todua
Source: check_circle
Crossref

GEORGIAN CONSUMERS' PERCEPTION OF BRAND PLACEMENT IN SOCIAL MEDIA

The New Economist
2023-09-02 | Journal article
DOI: 10.36962/NEC18032023-16
Contributors: Nugzar Todua Nugzar Todua; Giorgi Robakidze Giorgi Robakidze
Source: check_circle
Crossref

The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users

International Journal of Marketing, Communication and New Media
2022 | Journal article
DOI: 10.54663/2182-9306.2022.V10.N18.88-114
WOSUID: WOS:000829405600003
Contributors: Matin, Arian; Khoshtaria, Tornike; Todua, Nugzar
Source: check_circle
Web of Science Researcher Profile Sync

ATTITUDE OF GEORGIAN CONSUMERS TO HEALTHY NUTRITION

Proceedings of the 46th International Academic Conference, Rome
2019 | Other
DOI: 10.20472/iac.2019.046.025
Contributors: Nugzar Todua
Source: Self-asserted source
Nugzar Todua via Crossref Metadata Search

The impact of destinations image on tourists buying behavior

4th International Scientific Conference „Challenges of Globalization in Economics and Business“
2019-11-01 | Conference paper
DOI: 10.5281/zenodo.3694302
Source: Self-asserted source
Nugzar Todua

MARKETING RESEARCH ON FOOD CONSUMERS' BEHAVIOR IN GEORGIA'S CONSUMER MARKET

British Journal of Marketing Studies
2019-07 | Journal article
DOI: 10.5281/zenodo.3383322
Source: Self-asserted source
Nugzar Todua

Impact of the university image on the choice of enrollees (TSU example)

All Ukrainian scientific and practical conference „Marketing: challenges and solution“
2019-04-17 | Conference paper
DOI: 10.5281/zenodo.3405569
Source: Self-asserted source
Nugzar Todua

Impact of food labeling on buying behavior regarding to healthy nutrition

Globalization and Business
2018-06 | Journal article
DOI: 10.5281/zenodo.3694334
Source: Self-asserted source
Nugzar Todua

Influence of Food Labeling Awareness on Healthy Behavior of Georgian Consumers

Ecoforum Journal
2017 | Journal article
DOI: 10.5281/zenodo.1134966
Source: Self-asserted source
Nugzar Todua

Marketing research of attitudes towards genetically modified crops by Georgian farmers

Annals of Constantin Brancusi University of Targu-Jiu. Economy Series
2017 | Journal article
DOI: 10.5281/zenodo.1134980
Source: Self-asserted source
Nugzar Todua

Perceptions of Georgian consumers about healthy nutrition

International Journal of Innovative Technologies in Economy
2017-11-07 | Journal article
DOI: 10.5281/zenodo.1134960
Source: Self-asserted source
Nugzar Todua

Impact of Globalization on the Attitude of Georgian Consumers to Healthy Nutrition

The 2nd International Scientific Conference „Challenges of Globalization in Economics and Business“
2017-11-03 | Conference paper
DOI: 10.5281/zenodo.1134908
Source: Self-asserted source
Nugzar Todua

Georgian Farmers’ Attitudes Towards Genetically Modified Crops

Economics World
2017-08 | Journal article
DOI: 10.17265/2328-7144/2017.04.009
Source: Self-asserted source
Nugzar Todua

Features of the Application of Marketing in Georgia’s Agrifood Business

Student Research and Projects (ISSN 2587-4705)
2017-08-06 | Journal article
DOI: 10.5281/zenodo.1134938
Source: Self-asserted source
Nugzar Todua

Impact of Food Labeling on Consumer Behavior

International Scientific Conference „Structural and Innovative Problems of Economic Development“
2017-06-23 | Conference paper
DOI: 10.5281/zenodo.1134974
Source: Self-asserted source
Nugzar Todua

Social Media Marketing for Promoting Tourism Industry in Georgia

Proceedings of 22nd International Conference on Corporate and Marketing Communications (Zaragoza, Spain)
2017-05 | Conference paper
Source: Self-asserted source
Nugzar Todua

The Study of Consumer Perception of Genetically Modified Products on the Georgian Market

Economics and Business (ISSN 1987-5789)
2017-01-01 | Journal article
DOI: 10.5281/zenodo.1134920
Source: Self-asserted source
Nugzar Todua

Conceptual and Practical Aspects of Peace Marketing in Tourism (Georgian Case)

Peace Marketing
2016 | Book chapter
DOI: 10.5682/9786062804695
Source: Self-asserted source
Nugzar Todua

EMPLOYMENT OPPORTUNITIES IN THE CONTEXT OF THE GEORGIA - EU ASSOCIATION AGREEMENT/DCFTAS. GENDER OVERVIEW

STRATEGICA
2016 | Journal article
WOSUID: WOS:000392267300011
Contributors: Todua, Nugzar; Jashi, Charita; Jangulashvili, Tamar
Source: check_circle
Web of Science Researcher Profile Sync

Employment Opportunities in the Context of the Georgia – EU Association Agreement/ DCFTAS. Gender Overview.

Proceedings of International Academic Conference „Opportunities and Risks in the Contemporary Business Environment“. Publisher „SNSPA“, Bucharest, Romania
2016-10 | Conference paper
Source: Self-asserted source
Nugzar Todua

Main Aspects of Service Quality in the Hotel Industry of Georgia

Proceedings of 4th International Conference on Contemporary Marketing Issues (Heraklion, Greece).
2016-06 | Conference paper
Source: Self-asserted source
Nugzar Todua

Anova in Marketing Research of Consumer Behavior of Different Categories in Georgian Market

Annals of Constantin Brancusi University of Targu-Jiu. Economy Series
2015 | Journal article
DOI: 10.13140/RG.2.1.4810.5685
Source: Self-asserted source
Nugzar Todua

Some Aspects of Social Media Marketing (Georgian Case)

International Journal of Social, Behavioral, Educational, Economic and Management Engineering
2015-04 | Journal article
DOI: 10.13140/RG.2.1.1140.5529
Source: Self-asserted source
Nugzar Todua

On the Marketing Research of consumer prices and inflation process

British Journal of Marketing Studies
2015-03 | Journal article
DOI: 10.5281/zenodo.1134902
Source: Self-asserted source
Nugzar Todua

Georgian Consumer Attitudes towards Genetically Modified Products

International Journal of Management and Economics
2015-01 | Journal article
DOI: https://doi.org/10.1515/ijme-2015-0024
Source: Self-asserted source
Nugzar Todua
grade
Preferred source (of 3)‎

Perception of Consumer loyalty of Foreign Brands (Georgian Case)

Proceedings of 19th International Conference on Corporate and Marketing Communication (Milan, Italy)
2014-04 | Conference paper
Source: Self-asserted source
Nugzar Todua

On the multiple linear regression in marketing research

Bulletin of the Georgian National Academy of Sciences
2013 | Journal article
EID:

2-s2.0-84891536986
Source: Self-asserted source
Nugzar Todua
grade
Preferred source (of 2)‎

Behavior Changing through of Social marketing (Georgian Case)

Proceedings of third World Social Marketing Conference. Toronto (Canada)
2013-04 | Conference paper
Source: Self-asserted source
Nugzar Todua

Marketing Research of Consumer behavior in Georgian Market. Monograph

Publishing House „Universal“
2012 | Book
Source: Self-asserted source
Nugzar Todua

Georgian consumers trust emotional advertising campaigns more than those based on logic

TSU Science
2012-12 | Journal article
Source: Self-asserted source
Nugzar Todua

Aspects of social Responsibility of marketing in the Georgian Market

Economics and Business
2012-06 | Journal article
Source: Self-asserted source
Nugzar Todua

Marketing Research of Consumer Behavior in the Medical Service Market of Georgia

Economics and Business
2011-02 | Journal article
Source: Self-asserted source
Nugzar Todua

Product Preference Differences of High and Low Ethnocentric Consumers in Georgia

Management Challenges in an Environment of Increasing Regional and Global Concerns
2009 | Journal article
WOSUID: WOS:000297040300071
Contributors: Apil, Ali Riza; Kaynak, Erdener; Todua, Nugzar
Source: check_circle
Web of Science Researcher Profile Sync

Product Preference Differences of High and Low Ethnocentric Consumers in Georgia

Eighteenth World Business Congress „Management Challenges in an Environment of Increasing Regional and Global Concerns“
2009-07 | Conference paper
Source: Self-asserted source
Nugzar Todua

Georgian consumers' evaluation of products sourced from a geographically close proximity country

Journal of Euromarketing
2008 | Journal article
DOI: 10.1080/10496480802511331
EID:

2-s2.0-67849104150
Contributors: Apil, A.R.; Kaynak, E.; Todua, N.
Source: Self-asserted source
Nugzar Todua via Scopus - Elsevier
grade
Preferred source (of 2)‎
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