Personal information

Emails & domains

Verified email addresses

Verified email domains

Websites & social links

LinkedIn

Other IDs

Scopus Author ID: 57207779912
ResearcherID: H-1749-2019
Ciência ID: F711-92C5-18E1

Keywords

Consumer behavior; Retailing; Marketing

Countries

United Kingdom, Portugal, Slovenia

Activities

Collapse all

Employment (9)

Manchester Metropolitan University: Manchester, GB

2024-01-02 to present | Assistant Professor (Lecturer) (Department of Marketing, International Business and Tourism)
Employment
Source: Self-asserted source
Maher Georges Elmashhara

Catholic University of Portugal: Porto, PT

2021-09-01 to 2023-12-31 | Auxiliar Doctorate Researcher (Research Centre in Management and Economics (CEGE))
Employment
Source: Self-asserted source
Maher Georges Elmashhara

Universidade do Minho Núcleo de Investigação em Políticas Económicas: Braga, Braga, PT

2020-03-12 to 2021-08-31 | Postdoctoral Researcher
Employment
Source: Self-asserted source
Maher Georges Elmashhara

University of Minho: Braga, PT

2018-06-05 to 2019-11-30 | Researcher (International Relations Office)
Employment
Source: Self-asserted source
Maher Georges Elmashhara

University of Maribor: Maribor, SI

2017-02-20 to 2017-07-07 | Researcher (Faculty of Economics and Business)
Employment
Source: Self-asserted source
Maher Georges Elmashhara

Abu Maher Building Materials: Tartous, Tartous Governorate, SY

2011-12-01 to 2015-08-30 | Marketing Manager + Procurement & Pricing Department (Marketing Department)
Employment
Source: Self-asserted source
Maher Georges Elmashhara

Al Maten Hard & Sanitary Ware Tr.: Sharjah, AE

2011-02-01 to 2011-11-30 | Sales & Marketing Manager (Sales and Marketing Department)
Employment
Source: Self-asserted source
Maher Georges Elmashhara

Sarah General Trading: Dubai, AE

2008-03-01 to 2011-01-30 | Project Sales Consultant (Sales Department)
Employment
Source: Self-asserted source
Maher Georges Elmashhara

ShowMax Dubai Gen. Tr.: Dubai, AE

2006-12-01 to 2007-12-30 | Sales Executive (Sales Department)
Employment
Source: Self-asserted source
Maher Georges Elmashhara

Education and qualifications (3)

University of Minho: Braga, PT

2015-09-24 to 2020-01-08 | PhD Student (School of Economics and Management (Department of Business Administration))
Education
Source: Self-asserted source
Maher Georges Elmashhara

Tishreen University: Lattakia, Lattakia Governorate, SY

2011-10-01 to 2014-09-17 | Master of Economics (Specialization: Business Administration) (Faculty of Economics (Department of Business Administration))
Education
Source: Self-asserted source
Maher Georges Elmashhara

Tishreen University: Lattakia, Lattakia Governorate, SY

2002-09-15 to 2006-09-11 | Bachelor in Economics (Business Administration Branch) (Faculty of Economics (Department of Business Administration))
Education
Source: Self-asserted source
Maher Georges Elmashhara

Professional activities (5)

Academy of Marketing Science: Ruston, Louisiana, US

2018-04-23 to present
Membership
Source: Self-asserted source
Maher Georges Elmashhara

Universidade do Minho Escola de Economia e Gestão: Braga, PT

2017 to 2020 | Member of Pedagogical Council
Membership
Source: Self-asserted source
Maher Georges Elmashhara

Universidade do Minho Escola de Economia e Gestão: Braga, PT

2017 to 2019 | Member of School Council
Membership
Source: Self-asserted source
Maher Georges Elmashhara

Universidade do Minho Escola de Economia e Gestão: Braga, PT

2016 to 2019 | Member of the Business Administration Ph.D. Program Committee (Department of Management)
Membership
Source: Self-asserted source
Maher Georges Elmashhara

University of Maribor: Maribor, SI

2017-02-20 to 2017-07-07 | Researcher | Research Stay under the framework of Erasmus Plus Programme (Faculty of Economics and Business)
Invited position
Source: Self-asserted source
Maher Georges Elmashhara

Works (23)

Leveraging consumer chronic time pressure and time management to improve retail venue outcomes

Journal of Place Management and Development
2024-07-24 | Journal article
DOI: 10.1108/jpmd-02-2024-0012
SOURCE-WORK-ID:

cv-prod-id-4482447

Part of ISSN: 1753-8335
Contributors: Elmashhara, Maher Georges; Soares, Ana Maria
Source: check_circle
CIÊNCIAVITAE

Stylish virtual tour: exploring fashion’s influence on attitude and satisfaction in VR tourism

International Journal of Contemporary Hospitality Management
2024-03-19 | Journal article
DOI: 10.1108/ijchm-09-2023-1469
Part of ISSN: 0959-6119
Part of ISSN: 0959-6119
Contributors: Maher Georges Elmashhara; Marta Blazquez; Jorge Julião
Source: Self-asserted source
Maher Georges Elmashhara
grade
Preferred source (of 2)‎

How gamifying AI shapes customer motivation, engagement, and purchase behavior

Psychology & Marketing
2024-01 | Journal article
DOI: 10.1002/mar.21912
Contributors: Maher Georges Elmashhara; Roberta De Cicco; Susana C. Silva; Maik Hammerschmidt; Maria Levi Silva
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The body dissatisfaction role in the adoption of compulsive healthy eating behaviors

International Review on Public and Nonprofit Marketing
2023-12 | Journal article
DOI: 10.1007/s12208-022-00357-z
Contributors: Susana C. Silva; Maher Georges Elmashhara; Maria Inês Sousa
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience

International Journal of Retail & Distribution Management
2023-02-24 | Journal article
DOI: 10.1108/IJRDM-05-2022-0163
Contributors: Susana C. Silva; Roberta De Cicco; Božidar Vlačić; Maher Georges Elmashhara
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Understanding the Impact of Chatbots on Purchase Intention

2022 | Book chapter
DOI: 10.1007/978-3-031-04829-6_41
Contributors: Ana Maria Soares; Catarina Camacho; Maher Georges Elmashhara
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions

Travel Behaviour and Society
2022-04 | Journal article
DOI: 10.1016/j.tbs.2021.10.001
Part of ISSN: 2214-367X
Source: Self-asserted source
Maher Georges Elmashhara
grade
Preferred source (of 2)‎

Linking atmospherics to shopping outcomes: The role of the desire to stay

Journal of Retailing and Consumer Services
2022-01 | Journal article
DOI: 10.1016/j.jretconser.2021.102744
Contributors: Maher Georges Elmashhara; Ana Maria Soares
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

IGI Global
2020 | Book
SOURCE-WORK-ID:

cv-prod-id-1132949
Contributors: Ana Maria Soares; Elmashhara, M.G. (F711-92C5-18E1)
Source: check_circle
CIÊNCIAVITAE

Entertain me, I’ll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior

Journal of Consumer Marketing
2020 | Journal article
DOI: 10.1108/JCM-03-2019-3129
EID:

2-s2.0-85075582914
Contributors: Elmashhara, M.G.; Soares, A.M.
Source: Self-asserted source
Maher Georges Elmashhara via Scopus - Elsevier
grade
Preferred source (of 2)‎

Future Research Directions in Sensory Marketing

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
2020 | Other
DOI: 10.4018/978-1-7998-2220-2.ch006
Part of ISSN: 2327-5502
Contributors: Maher Georges Elmashhara; Nada Elbishbishy
Source: Self-asserted source
Maher Georges Elmashhara via Crossref Metadata Search
grade
Preferred source (of 3)‎

The influence of atmospherics general interior variables on shoppers’ emotions and behavior

The International Review of Retail, Distribution and Consumer Research
2020-08-07 | Journal article
DOI: 10.1080/09593969.2020.1724556
Contributors: Maher Georges Elmashhara; Ana Maria Soares
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Time flies: The Role of Desire to Stay at the Mall in Enhancing the Shopping Experience

The 2020 Academy of Marketing Science Annual Conference
2020-05 | Conference abstract
SOURCE-WORK-ID:

cv-prod-id-1133110
Contributors: Elmashhara, M.G.; Ana Maria Soares
Source: check_circle
CIÊNCIAVITAE

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

IGI Global
2019 | Edited book
Source: Self-asserted source
Maher Georges Elmashhara

Entertain me, I'll stay longer! The Impact of Entertainment Types on Mall Shoppers¿ Mood and Behavior

6th Recent Advances in Retailing and Services Science Conference
2019 | Conference abstract
SOURCE-WORK-ID:

cv-prod-id-1133095
Contributors: Elmashhara, M.G.; Ana Maria Soares
Source: check_circle
CIÊNCIAVITAE

I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior

The 22nd Academy of Marketing Science World Marketing Congress
2019 | Conference abstract
SOURCE-WORK-ID:

cv-prod-id-1133102
Contributors: Elmashhara, M.G.; Ana Maria Soares
Source: check_circle
CIÊNCIAVITAE

Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction: An Abstract

The 21st Academy of Marketing Science World Marketing Congress.
2019 | Conference abstract
SOURCE-WORK-ID:

cv-prod-id-1133064
Contributors: Elmashhara, M.G.; Ana Maria Soares; Damijan Mumel
Source: check_circle
CIÊNCIAVITAE

I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior

The 22nd AMS World Marketing Congress (WMC) | Edinburgh, Scotland
2019-07-09 | Conference abstract
Source: Self-asserted source
Maher Georges Elmashhara

The impact of entertainment and social interaction with salespeople on mall shopper satisfaction

International Journal of Retail & Distribution Management
2019-04-16 | Journal article
DOI: 10.1108/IJRDM-06-2018-0112
Contributors: Maher Georges Elmashhara; Ana Maria Soares
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

The Role of Entertainment and Social Interaction in Enhancing Shopper Mood and Satisfaction

25th Recent Advances in Retailing And Services Science | Madeira, Portugal
2018-07-17 | Conference abstract
SOURCE-WORK-ID:

cv-prod-id-1133089
Source: Self-asserted source
Maher Georges Elmashhara
grade
Preferred source (of 2)‎

Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction

The 21st AMS World Marketing Congress (WMC) | Porto, Portugal
2018-06-29 | Conference abstract
Source: Self-asserted source
Maher Georges Elmashhara

Entertain Me, I’ll Stay Longer! The Impact of Entertainment Types on Mall Shoppers’ Mood and Behavior

26th Recent Advances in Retailing And Services Science | Tallinn, Estonia
Conference abstract
Source: Self-asserted source
Maher Georges Elmashhara

The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK

22nd EBES Conference | Rome, Italy
Working paper
SOURCE-WORK-ID:

cv-prod-id-1133082
Source: Self-asserted source
Maher Georges Elmashhara
grade
Preferred source (of 2)‎

Peer review (7 reviews for 3 publications/grants)

Review activity for Journal of retailing and consumer services. (3)
Review activity for Tourism management. (1)
Review activity for Transport policy. (3)
How many people are using ORCID?