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Keywords

Sustainability such as organic food consumption and pro-environmental behaviors, AI in service areas such as service failure and recovery, Influencer marketing such as virtual influencers

Biography

Huaiyu Li is currently a PhD student studying at the Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) research group, Sheffield University Management School. Huaiyu’s research area includes sustainable consumption, AI in service and influencer marketing.

His research has appeared in prestigious journals such as Journal of Business Research and SmartMat. He also holds 2 national patents. Additionally, he received a series of national awards as a team leader from 2014 to 2016 and earned university scholarships from 2013 to 2017.

He has a disciplinary background involving marketing and management, nanotechnology, chemistry and engineering. Prior to his PhD study, He worked as a marketing analyst at an Internet & Edge cloud computing company in China. He also has work experience in a sports retailer, Decathlon, where he served as a sports director.

Activities

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Works (2)

Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts

Journal of Business Research
2024-03 | Journal article
DOI: 10.1016/j.jbusres.2024.114520
Part of ISSN: 0148-2963
Contributors: Maximilian H.E.E. Gerrath; Hossein Olya; Zahra Shah; Huaiyu Li
Source: Self-asserted source
Huaiyu Li

Biomimetic nanoporous aerogels from branched aramid nanofibers combining high heat insulation and compressive strength

SmartMat
2021-03 | Journal article
DOI: 10.1002/smm2.1019
Part of ISSN: 2688-819X
Part of ISSN: 2688-819X
Source: Self-asserted source
Huaiyu Li
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