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destination branding, online destination image, travel blog, sense of place, collaborative destination marketing
Malaysia, China

Activities

Employment (2)

Nanjing Tech University Pujiang Institute: Nanjing, Jiangsu, CN

2021-08-25 to 2024-07-25 | Assistant Professor (MODUL School of Tourism and Hospitality Management Nanjing)
Employment
Source: Self-asserted source
Siao Fui Wong

Phetchaburi Rajabhat University: Phetchaburi, TH

2018-04-01 to 2021-03-31 | Dr. (International Tourism and Service Industry)
Employment
Source: Self-asserted source
Siao Fui Wong

Education and qualifications (1)

Universiti Malaysia Sabah: Kota Kinabalu, Sabah, MY

2014-09-16 to 2018-04-27 (School of Business and Economics)
Qualification
Source: Self-asserted source
Siao Fui Wong

Professional activities (1)

Universiti of Malaysia Sabah: Kota Kinabalu, MY

2022 to present | Research Fellow (Borneo Tourism Research Centre)
Membership
Source: Self-asserted source
Siao Fui Wong

Works (15)

Defining Resilience Capabilities in Travel Systems

2025-01-27 | Book chapter
Contributors: Wong Ling Chai; Siao Fui Wong; Bee Lian Song; Tee Poh Kiong; Ying Ying Tiong; Lim Ming Fook
Source: check_circle
Crossref

Sunsets, seafood and sea gypsies: A qualitative content analysis on the alternative destination image of Malaysian Borneo among Chinese outbound tourists

Turyzm/Tourism
2024-11-28 | Journal article
Contributors: Ke Zhang; Balvinder Kaur Kler; Siao Fui Wong
Source: check_circle
Crossref

An Adapted Q-Methodology and its Application in a Tourism Study on Online Destination Image

Malaysian Journal of Qualitative Research
2022-11 | Journal article
SOURCE-WORK-ID: ISSN no: 1823-8521
Part of ISSN: 1823-8521
Contributors: Siao Fui Wong; Ke Zhang; Paulin Poh Lin Wong
Source: Self-asserted source
Siao Fui Wong

Collaborative Destination Marketing

Encyclopedia of Tourism Management and Marketing
2022-08-25 | Book chapter
Part of ISBN: 9781800377486
Part of ISBN: 9781800377479
Part of ISBN: 9781800377486
Contributors: Siao-Fui Wong; Balvinder Kaur Kler
Source: Self-asserted source
Siao Fui Wong

Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs

Tourism and Hospitality
2022-07-20 | Journal article
Contributors: Siao Fui Wong; Balvinder Kaur Kler; Bamini KPD Balakrishnan
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

An analysis of travel blogs on Malaysian Borneo and implications for destination image formation

Third Annual Conference of the International Place Branding Association (IPBA)
2018-12 | Conference paper
Part of ISBN: 978-99937-51-43-4
Contributors: Siao Fui Wong; Balvinder Kaur Kler
Source: Self-asserted source
Siao Fui Wong

Location Branding: Exploring Online Destination Image of Malaysian Borneo

2018-03 | Dissertation or Thesis
OTHER-ID:

Library of Universiti Malaysia Sabah

Contributors: Siao Fui Wong
Source: Self-asserted source
Siao Fui Wong

How Bloggers Use Geography to Develop Online Destination Image for Malaysian Borneo

Journal of Tourism, Hospitality & Culinary Arts
2017-12-30 | Journal article
Part of ISSN: 1985-8914
Contributors: Siao Fui Wong; Balvinder Kaur Kler; Stephen Laison Sondoh, Jr.
Source: Self-asserted source
Siao Fui Wong

Placing Borneo: How Bloggers Use Geography to Build Online Destination Image?

Global Tourism Conference (GTC 2017)
2017-07 | Conference abstract
Contributors: Siao Fui Wong; Balvinder Kaur Kler; Stephen Laison Sondoh, Jr.
Source: Self-asserted source
Siao Fui Wong

A Review of Qualitative Content Analysis in Tourism Destination Image Research: 1991 – 2015

The 8th Postgraduate Colloquium of the Faculty of Business, Economics and Accountancy (FPEP) 2017
2017-04 | Conference abstract
OTHER-ID:

Universiti Malaysia Sabah

Contributors: Siao Fui Wong; Balvinder Kaur Kler; Stephen Laison Sondoh, Jr.
Source: Self-asserted source
Siao Fui Wong
grade
Preferred source (of 2)‎

Brand Borneo – How Do Tourists Know Sabah and Sarawak?

2nd Global Tourism & Hospitality Conference and 15th Asia Pacific Forum for Graduate Students Research in Tourism
2016-05-16 | Conference paper
Part of ISBN: 9789628505968
Contributors: Siao Fui Wong; Balvinder Kaur Kler; Stephen Laison Sondoh, Jr.
Source: Self-asserted source
Siao Fui Wong

The 21st Asia Pacific Tourism Association Conference 2015, “Developments of the New Tourism Paradigm in the Asia Pacific Region”, Kuala Lumpur, Malaysia, 14–17 May 2015

Journal of Teaching in Travel & Tourism
2016-04-02 | Journal article
Part of ISSN: 1531-3220
Part of ISSN: 1531-3239
Contributors: Siao-Fui Wong
Source: Self-asserted source
Siao Fui Wong

Developing as a researcher by playing scholarly roles: Report on the third Borneo Research Education Conference (BREC 2015)

Research World
2015-12-22 | Journal article
Part of ISSN: 0974-2379
Contributors: Siao Fui Wong; Thien Sang Lim; Roystance Asit
Source: Self-asserted source
Siao Fui Wong

The Sabah Tourism Brand: Sense of Place in a Multicultural Melting Pot on the Island of Borneo

21st Asia Pacific Tourism Association (APTA) Annual Conference
2015-05-14 | Conference paper
Part of ISSN: 2092-5549
Contributors: Siao Fui Wong; Balvinder Kaur Kler; Stephen Laison Sondoh, Jr.
Source: Self-asserted source
Siao Fui Wong

The Sabah Tourism Brand: Sense of Place in a Multicultural Melting Pot on the Island of Borneo

21st Asia Pacific Tourism Association (APTA) Annual Conference
2015-05-14 | Conference abstract
Part of ISSN: 2092-5549
Contributors: Siao Fui Wong; Balvinder Kaur Kler; Stephen Laison Sondoh Jr
Source: Self-asserted source
Siao Fui Wong