Personal information

Mobile Advertising, Mobile Users Information Privacy Concern, Consumer Behaviour, Employee Voice
Malaysia

Biography

Dr Lom Hui Shan obtained her master degree in Human Resource Development and Doctor of Philosophy in Management from Universiti Teknologi Malaysia. She has the experience teaching in marketing subjects such as marketing research, advertising and promotion, consumer behaviour and services marketing. Her main research interest included consumer behaviour and mobile users information privacy concern, organisational culture and employee voice.

Activities

Employment (1)

Sunway University: Petaling Jaya, Selangor, MY

2022-04-01 to 2023-05-31 | Research Assistant (Department of Marketing Strategy and Innovation)
Employment
Source: Self-asserted source
Lom Hui Shan

Education and qualifications (2)

Universiti Teknologi Malaysia: Johor Bahru, Johor, MY

2015-09-01 to 2021-02-24 | Doctor of Philosophy - Field of Research: Management (Business Administration, Azman Hashim International Business School))
Education
Source: Self-asserted source
Lom Hui Shan

Universiti Teknologi Malaysia: Johor Bahru, Johor, MY

2012-02-01 to 2015-02-01 | Master of Science - Human Resource Development (Department of Human Resource )
Education
Source: Self-asserted source
Lom Hui Shan

Professional activities (3)

Universiti Teknologi Malaysia: Skudai, Johor , MY

2021-02-01 | Doctor of Philosphy (Marketing) (Department of Marketing)
Distinction
Source: Self-asserted source
Lom Hui Shan

Universiti Teknologi Malaysia: Johor Bahru, Johor, MY

2015-03-01 | Master of Science (Human Resource Development) (Department of Human Resources )
Distinction
Source: Self-asserted source
Lom Hui Shan

Universiti Tunku Abdul Rahman: Kampar, Perak, MY

2012-02-01 | Degree (Hons) in Public Relations (Department of Public Relations )
Distinction
Source: Self-asserted source
Lom Hui Shan

Works (4)

Perceived risk and second-hand clothing consumption: a moderated-moderation model

Journal of Fashion Marketing and Management: An International Journal
2024-02-21 | Journal article
Contributors: Kian Yeik Koay; Man Lai Cheung; Hui Shan Lom; Wilson Ka Shing Leung
Source: check_circle
Crossref

Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking

Journal of Financial Services Marketing
2023-12-09 | Journal article
Part of ISSN: 1363-0539
Part of ISSN: 1479-1846
Contributors: Hui Shan Lom; Ai Chin Thoo; Weng Marc Lim; Kian Yeik Koay
Source: Self-asserted source
Lom Hui Shan

Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers

Journal of Product & Brand Management
2023-04-03 | Journal article
Part of ISSN: 1061-0421
Part of ISSN: 1061-0421
Contributors: Kian Yeik Koay; Chee Wei Cheah; Hui Shan Lom
Source: Self-asserted source
Lom Hui Shan

An integrated model of consumers' intention to buy second-hand clothing

International Journal of Retail & Distribution Management
2022-10-05 | Journal article
Contributors: Kian Yeik Koay; Chee Wei Cheah; Hui Shan Lom
Source: check_circle
Crossref
grade
Preferred source (of 2)‎