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History, Media History, Advertisement History, Marketing History, Business History, Cultural History of Technology, Radio, Television, Record Player, Cassette Recorder
Germany, France, Luxembourg

Activities

Employment (1)

University of Luxembourg: Luxembourg, LU

2022-01-15 to present | Doctoral Researcher (Centre for Contemporary and Digital History)
Employment
Source: Self-asserted source
Matthias Höfer

Education and qualifications (2)

University of Bamberg: Bamberg, DE

2021-10-11 | MA History
Education
Source: Self-asserted source
Matthias Höfer

University of Bamberg: Bamberg, DE

2019-10-23 | BA History/Communication Science
Education
Source: Self-asserted source
Matthias Höfer

Professional activities (2)

Popkult60 Research Group: Luxembourg/Saarbrücken/Jena, LU

Membership
Source: Self-asserted source
Matthias Höfer

Docteuropa: Paris/Luxembourg/Saarbrücken, LU

Trinational Doctoral School
Membership
Source: Self-asserted source
Matthias Höfer

Funding (2)

Transnational Popular Culture – Europe in the Long 1960s

2022-01 to 2026-01 | Contract
Fonds National de la Recherche (Esch-sur-Alzette, LU)
Source: Self-asserted source
Matthias Höfer

Docteuropa

Grant
Sorbonne Paris Cité (Paris, FR)
Source: Self-asserted source
Matthias Höfer

Works (12)

Advertising & popularizing media artifacts in Germany, France, and Luxembourg in the «long» 1960s

C2DH Research Seminar
2024-02-21 | Lecture/speech
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

Review on “Jean-Claude Soulages, 50 ans de publicité à la télévision. Le consommateur, ses avatars, ses imaginaires, Rennes, Presses universitaires de Rennes, 2022"

Les Temps des Médias
2023 | Book review
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

Women, Gender and Computing

infoclio.ch
2023 | Edited book
Contributors: Valérie Schafer; Matthias Höfer; Carmen Noguera
Source: Self-asserted source
Matthias Höfer

Europäische Transfers oder nationale Konzepte? Produzenten elektrotechnischer Konsumgüter und die Transnationalität ihrer Marketingstrategien und –organisation in den langen 1960er Jahren

Workshop on "Vergleich & Transfer" of the research group “Popkult 60"
2023-11-17 | Lecture/speech
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

Comment analyser la réception ? Un enjeu pour les annonceurs, agences de publicité, médias et instituts d’étude de marché des décennies 1950-1970

Doctoriales Internationales Francophones en Études des Médias
2023-09-14 | Lecture/speech
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

The Integration of the Advertising Function in Marketing within the Philips Company, 1959-1975

CHARM 2023
2023-06-26 | Conference abstract
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

La standardisation des artefacts médiatiques dans les "longues" années 1960. Publicité et popularisation des radios, tourne-disques, magnétophones et téléviseurs en Allemagne, en France et au Luxembourg

École Doctorale du Congrès Internationale d‘Histoire des Entreprises
2023-06-14 | Lecture/speech
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

Jumping into unexpected venues of advertisement research

Tensions of Europe Remote Conference
2023-05-11 | Lecture/speech
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

The challenges of working with statistics for media products in a transnational context

Internal seminar of the European History Team of the C2DH
2023-03-28 | Lecture/speech
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

Konsumgüterwerbung und Popkultur in den ‚langen‘ 1960er Jahren: eine transnationale Perspektive

Docteuropa Workshop “Gesellschaftsdiagnosen – Diversität und Transversalität/ L’entrée par la société – diversité et transversalité"
2022-10-27 | Lecture/speech
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

Advertising media artifacts and their impact in the French youth magazine ‘Salut les Copains’ (1960s)

ECREA 2022
2022-10-21 | Lecture/speech
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer

L’analyse de la publicité des années 1960

Doctoriales internationales francophones en études des médias
2022-09-13 | Lecture/speech
Contributors: Matthias Höfer
Source: Self-asserted source
Matthias Höfer