Personal information

Netherlands

Activities

Employment (3)

University of Groningen: Groningen, Groningen, NL

2019-11-01 to present | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
Evert de Haan

Goethe University Frankfurt: Frankfurt am Main, Hessen, DE

2015-09-01 to 2019-10-31 | Assistant Professor (Marketing department)
Employment
Source: Self-asserted source
Evert de Haan

University of Groningen: Groningen, Groningen, NL

2011-09-01 to 2015-08-31 | PhD candidate (Marketing Department)
Employment
Source: Self-asserted source
Evert de Haan

Education and qualifications (3)

University of Groningen: Groningen, Groningen, NL

2011-09-01 to 2016-01-25 | PhD (Marketing)
Education
Source: Self-asserted source
Evert de Haan

University of Groningen: Groningen, Groningen, NL

2010-09-01 to 2011-08-31 | MPhil in Economics and Business
Education
Source: Self-asserted source
Evert de Haan

University of Groningen: Groningen, Groningen, NL

2009-09-01 to 2010-09-30 | MSc in Business Administration
Education
Source: Self-asserted source
Evert de Haan

Works (20)

Attribution Modeling

Handbook of Market Research
2022 | Book chapter
Part of ISBN: 9783319055428
Part of ISBN: 9783319055428
Contributors: Evert de Haan; Evert de Haan
Source: Self-asserted source
Evert de Haan

Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Journal of the Academy of Marketing Science
2022-10-06 | Journal article
Part of ISSN: 0092-0703
Part of ISSN: 1552-7824
Contributors: Evert de Haan; Lily Gao; Evert de Haan; Iguácel Melero-Polo; F. Javier Sese
Source: Self-asserted source
Evert de Haan

Customer Feedback Metrics for Marketing Accountability

Review of Marketing Research
2021-09-27 | Book chapter
Part of ISSN: 1548-6435
Contributors: Evert de Haan; Evert de Haan; Peter C. Verhoef; Thorsten Wiesel
Source: Self-asserted source
Evert de Haan

Device Switching in Online Purchasing: Examining the Strategic Contingencies

2018 | Journal article
Contributors: de Haan, Evert; Kannan, P.K.; Verhoef, Peter C.; Wiesel, Thorsten
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine
grade
Preferred source (of 3)‎

Targeting online display ads: Choosing their frequency and spacing

2018 | Journal article
Contributors: Försch, Steffen; de Haan, Evert
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

Creating, managing and monitoring customer value in the on- and offline world

2016 | Dissertation or Thesis
Contributors: de Haan, Evert
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

2016 | Journal article
Contributors: de Haan, Evert; Wiesel, Thorsten; Pauwels, Koen
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

The predictive ability of different customer feedback metrics for retention

2015 | Journal article
Contributors: de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine
grade
Preferred source (of 3)‎

Customer Feedback Metrics:De voorspellende kracht van klanttevredenheid, NPS en andere metrics

2014 | Book
Contributors: De Haan, Evert; Verhoef, Pieter; Wiesel, Thorsten
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

Gebruik van customer feedback metrics door dienstverleners

2014 | Journal article
Contributors: De Haan, Evert; Verhoef, Peter; Wiesel, Thorsten
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine
grade
Preferred source (of 4)‎

There Is No Single Best Measure of Your Customers

2013 | Conference paper
Contributors: De Haan, Evert; Verhoef, Pieter; Wiesel, Thorsten
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

Which Advertising Forms Make a Difference in Online Path to Purchase?

2013 | Journal article
Contributors: De Haan, Evert; Wiesel, Thorsten; Pauwels, Koen
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

Customer Performance Trends:Resultaten van drie jaar DCPI-onderzoek

2012 | Book
Contributors: Wiesel, Thorsten; De Haan, Evert; Ou, Yi-Chun
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

Effective Customer-Initiated versus Firm-Initiated Touchpoints

2012 | Conference paper
Contributors: De Haan, Evert; Wiesel, Thorsten; Pauwels, Koen
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

Marketing Attribution:Quantifying the On- and Offline Advertising Budget's Impact

2012 | Conference paper
Contributors: De Haan, Evert; Wiesel, Thorsten
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

There Is No Single Best Measure of Your Customers

2012 | Other
Contributors: Wiesel, Thorsten; Verhoef, Pieter; De Haan, Evert
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

Customer Performance Impact:Interessante Relaties Tussen DCPI, NPS en Omzet

2011 | Book
Contributors: Wiesel, Thorsten; Alleman, Toon; Bouma, Jelle T.; Bügel, Marnix S.; De Haan, Evert; Hoving-Wesselius, Tryntsje; Teunter, Linda; Verhoef, Pieter
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

Targeting online display ads: Choosing their frequency and spacing

Journal article
Contributors: Försch, Steffen; de Haan, Evert
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

Journal article
Contributors: de Haan, Evert; Wiesel, Thorsten; Pauwels, Koen
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine

The predictive ability of different customer feedback metrics for retention

Journal article
Contributors: de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten
Source: Self-asserted source
Evert de Haan via BASE - Bielefeld Academic Search Engine