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Employment (3)

ESSEC Business School: Cergy-Pontoise, FR

2011 to present | Professeur
Employment
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ESSEC Business School via ORCID Member Portal

ESSEC Business School: Cergy-Pontoise, FR

2008 to 2011 | Professeur associé
Employment
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ESSEC Business School via ORCID Member Portal

ESSEC Business School: Cergy-Pontoise, FR

2004 to 2008 | Professeur assistant
Employment
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ESSEC Business School via ORCID Member Portal

Works (19)

Silently killing your panelists one email at a time: The true cost of email solicitations

Journal of the Academy of Marketing Science
2024 | Journal article
EID:

2-s2.0-85181488092

Part of ISSN: 15527824 00920703
Contributors: Ferecatu, A.; De Bruyn, A.; Mukherjee, P.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Horizontal Referrals in B2B Markets

Journal of Marketing Research
2024-02 | Journal article
Contributors: Mahima Hada; Arnaud De Bruyn; Gary L. Lilien
Source: check_circle
Crossref
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Preferred source (of 2)‎

The spillover effects of positive and negative buzz on brand attitudes

European Journal of Marketing
2023 | Journal article
EID:

2-s2.0-85164361093

Part of ISSN: 03090566
Contributors: Colicev, A.; de Bruyn, A.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Did clickbait crack the code on virality?

Journal of the Academy of Marketing Science
2022 | Journal article
EID:

2-s2.0-85123824362

Part of ISSN: 15527824 00920703
Contributors: Mukherjee, P.; Dutta, S.; De Bruyn, A.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data

Journal of Marketing Research
2022-08 | Journal article
Contributors: Arnaud De Bruyn; Thomas Otter
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Crossref
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Preferred source (of 2)‎

Understanding Managers’ Trade-Offs Between Exploration and Exploitation

Marketing Science
2022-01 | Journal article
Contributors: Alina Ferecatu; Arnaud De Bruyn
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Crossref
grade
Preferred source (of 2)‎

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

Journal of Interactive Marketing
2021 | Journal article
EID:

2-s2.0-85091119826

Part of ISSN: 15206653 10949968
Contributors: Sarkar, M.; De Bruyn, A.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Journal of Interactive Marketing
2020 | Journal article
EID:

2-s2.0-85087220792

Part of ISSN: 15206653 10949968
Contributors: De Bruyn, A.; Viswanathan, V.; Beh, Y.S.; Brock, J.K.-U.; von Wangenheim, F.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

SSRN
2020 | Other
EID:

2-s2.0-85109853078

Part of ISSN: 15565068
Contributors: Sarkar, M.; de Bruyn, A.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

International Journal of Research in Marketing
2017 | Journal article
EID:

2-s2.0-85008233991

Part of ISSN: 01678116
Contributors: De Bruyn, A.; Prokopec, S.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation

Journal of Consumer Psychology
2013 | Journal article
EID:

2-s2.0-84884143983

Part of ISSN: 10577408
Contributors: De Bruyn, A.; Prokopec, S.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

International Journal of Research in Marketing
2013 | Journal article
EID:

2-s2.0-84886392714

Part of ISSN: 01678116
Contributors: Butori, R.; De Bruyn, A.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

How incorporating feedback mechanisms in a DSS affects DSS evaluations

Information Systems Research
2009 | Journal article
EID:

2-s2.0-77954295387

Part of ISSN: 15265536 10477047
Contributors: Kayande, U.; De Bruyn, A.; Lilien, G.L.; Rangaswamy, A.; van Bruggen, G.H.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

A multi-stage model of word-of-mouth influence through viral marketing

International Journal of Research in Marketing
2008 | Journal article
EID:

2-s2.0-49749094031

Part of ISSN: 01678116
Contributors: De Bruyn, A.; Lilien, G.L.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Estimating the influence of fairness on bargaining behavior

Management Science
2008 | Journal article
EID:

2-s2.0-61849122443

Part of ISSN: 00251909 15265501
Contributors: Bruyn, A.D.; Bolton, G.E.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Hierarchical Bayesian conjoint models incorporating measurement uncertainty

Marketing Letters
2008 | Journal article
EID:

2-s2.0-84893966377

Part of ISSN: 09230645
Contributors: Liechty, J.C.; Fong, D.K.H.; Huizingh, E.K.R.E.; De Bruyn, A.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Offering online recommendations with minimum customer input through conjoint-based decision aids

Marketing Science
2008 | Journal article
EID:

2-s2.0-54149120060

Part of ISSN: 07322399 1526548X
Contributors: De Bruyn, A.; Liechty, J.C.; Huizingh, E.K.R.E.; Lilien, G.L.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Modeling voter choice to predict the final outcome of two-stage elections

International Journal of Forecasting
2006 | Journal article
EID:

2-s2.0-33749572962

Part of ISSN: 01692070
Contributors: A. Kamakura, W.; Afonso Mazzon, J.; De Bruyn, A.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Offering collaborative-like recommendations when data is sparse: The case of attraction-weighted information filtering

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
2004 | Book
EID:

2-s2.0-35048849995

Part of ISSN: 16113349 03029743
Contributors: De Bruyn, A.; Lee Giles, C.; Pennock, D.M.
Source: Self-asserted source
Arnaud De Bruyn via Scopus - Elsevier

Peer review (7 reviews for 2 publications/grants)

Review activity for International journal of research in marketing. (5)
Review activity for Quantitative marketing and economics. (2)