Sam Martin (0000-0002-4466-8374)

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Biography

I am Dr Sam Martin (she/her) - a Digital Sociologist and Social Data Scientist - I have 10+ years of expertise in using creative digital methods to analyse Big Social Data in the fields of digital epidemiology and digital public and global health. I am a Senior Research Fellow at University College London’s RREAL (Rapid Research And Evaluation Lab) - where I lead the Big Qualitative Data workstream in utilising Big Qual methods to conduct rapid qualitative research into public health topics of concern, such as Vaccine Hesitancy, Long Covid, Misinformation, creative Big Qualitative methodologies, Process Mapping, the mental health of Healthcare workers during the Covid-19 pandemic, UK Public Healthcare delivery and Patient Safety, as well as investigates the impact of complex health emergencies.

I run Generative AI workshops in prompt engineering for public health research, mental health art therapy, and sentiment analysis. I am one of the founders of the LISTEN method - together with my colleagues on the LISTEN project, where we utilise digital methods and tools to analyse big qualitative data using collaborative discussions. more here: https://bit.ly/m/RREAL-LISTEN

I am also Digital Analytics consultant at the Oxford Vaccine Group and Ethox Centre, where I use creative Big Qualitative methods to investigate social media representations of Vaccine Hesitancy, Misinformation and Disinformation. I have also been Digital Analytics Lead at the Vaccine Confidence Project (London School of Hygiene & Tropical Medicine), where I used machine learning and sentiment analysis to research the nuances of sentiment in vaccine confidence discourse across the global diaspora.

I am also an emerging AI Digital artist, who has been utilising the power of AI to disrupt the art space with positive images of black and brown people in culturally representative art. Most recently I have been interviewed on the BlackGirlNerds podcast about the important role that AI art can play in communicating positive themes for mental health to marginalised communities: https://blackgirlnerds.com/podcast-understanding-ai-and-data-science-with-dr-sam-martin-and-malik-afegbua/

You can find my work on Instagram here: https://www.instagram.com/digitalwildart

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University of Oxford: Oxford, Oxfordshire, GB

2020-04-04 to present | Senior Research Fellow (Visiting). (Oxford Vaccine Group and The Vaccines and Society Unit (VAS))

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Sam Martin

https://orcid.org/0000-0002-4466-8374

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Biography

Activities

Employment (3)

University of Oxford: Oxford, Oxfordshire, GB

University College London: London, GB

London School of Hygiene and Tropical Medicine Department of Infectious Disease Epidemiology: London, London, GB

Education and qualifications (4)

University of Warwick: Coventry, West Midlands, GB

Goldsmiths University of London: London, London, GB

University of Oxford: Oxford, Oxfordshire, GB

University of Oxford: Oxford, Oxfordshire, GB

Professional activities (1)

British Sociological Association: Durham, GB

Works (34)

Health and Experiences During the COVID-19 Pandemic Among Children and Young People: Analysis of Free-Text Responses From the Children and Young People With Long COVID Study

Making the most of big qualitative datasets: a living systematic review of analysis methods

Pandemic preparedness: why humanities and social sciences matter

Health and Experiences During the COVID-19 Pandemic Among Children and Young People: Analysis of Free-Text Responses From the Children and Young People With Long COVID Study (Preprint)

Twitter Analysis of Health Care Workers’ Sentiment and Discourse Regarding Post–COVID-19 Condition in Children and Young People: Mixed Methods Study

A Snapshot of COVID-19 Vaccine Discourse Related to Ethnic Minority Communities in the United Kingdom Between January and April 2022: Mixed Methods Analysis

Online on the frontline: A longitudinal social media analysis of UK healthcare workers’ attitudes to COVID-19 vaccines using the 5C framework

The 7th National Audit Project (NAP7) baseline survey of individual anaesthetists: preparedness for and experiences of peri‐operative cardiac arrest

Beyond Information Provision: Analysis of the Roles of Structure and Agency in COVID-19 Vaccine Confidence in Ethnic Minority Communities

Frontline Health Care Workers’ Mental Health and Well-Being During the First Year of the COVID-19 Pandemic: Analysis of Interviews and Social Media Data

Patients’ Experiences of a Sarcoma Diagnosis: A Process Mapping Exercise of Diagnostic Pathways

Twitter Analysis of Health Care Workers’ Sentiment and Discourse Regarding Post–COVID-19 Condition in Children and Young People: Mixed Methods Study (Preprint)

Unlocking the Mysteries of Long COVID in Children and Young People: Insights from a Policy Review and Social Media Analysis in the UK

Methods of the 7 <sup>th</sup> National Audit Project ( <scp>NAP7</scp> ) of the Royal College of Anaesthetists: peri‐operative cardiac arrest

Frontline Health Care Workers’ Mental Health and Well-Being During the First Year of the COVID-19 Pandemic: Analysis of Interviews and Social Media Data (Preprint)

“#LongCOVID affects children too”: A Twitter analysis of healthcare workers’ sentiment and discourse about Long COVID in children and young people in the UK

How to Incorporate Privacy, Data Rights, and Data Justice Into Social Research of Smartphone Apps

Frontline healthcare workers’ mental health and wellbeing during the first year of the COVID-19 pandemic: Analysis of interviews and social media data

“Any idea how fast ‘It’s just a mask!’ can turn into ‘It’s just a vaccine!’”: From mask mandates to vaccine mandates during the COVID-19 pandemic

Re‐ordering connections: UK healthcare workers' experiences of emotion management during the COVID‐19 pandemic

Categorizing Vaccine Confidence With a Transformer-Based Machine Learning Model: Analysis of Nuances of Vaccine Sentiment in Twitter Discourse

Public Sentiment and Discourse on Domestic Violence During the COVID-19 Pandemic in Australia: Analysis of Social Media Posts

Missing the human connection: A rapid appraisal of healthcare workers’ perceptions and experiences of providing palliative care during the COVID-19 pandemic

Methods for Social Media Monitoring Related to Vaccination: Systematic Scoping Review

Frontline healthcare workers’ experiences with personal protective equipment during the COVID-19 pandemic in the UK: a rapid qualitative appraisal

Long Covid: Online patient narratives, public health communication and vaccine hesitancy

Perceptions and experiences of healthcare workers during the COVID-19 pandemic in the UK

“Vaccines for pregnant women…?! Absurd” – Mapping maternal vaccination discourse and stance on social media over six months

Carrying Out Rapid Qualitative Research During a Pandemic: Emerging Lessons From COVID-19

Cross-Country Comparison of Public Awareness, Rumors, and Behavioral Responses to the COVID-19 Epidemic: Infodemiology Study

Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy

The pandemic of social media panic travels faster than the COVID-19 outbreak

Re-thinking Digital Health: Data, Appisation and the (im)possibility of ‘Opting out’

Beyond Information Provision: A Critical Analysis of the Roles of Structure and Agency in Decision-Making about COVID-19 Vaccination in ETHNIC minority Communities and Recommendations for Primary Care