Dominique-Ferreira or Lopes

ORCID iD
https://orcid.org/0000-0002-4574-7154
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Ferreira

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Dominique-Ferreira or Lopes (2013-12-01)

Biography

Sérgio Dominique-Ferreira is Professor of Marketing at the Polytechnic Institute of Cavado and Ave. He holds a PhD degree in Business and Management Studies - Marketing and Strategy from the Faculty of Economics of Universidade do Porto. Previously, he has been a researcher in the Department of Methodologies of the University of Santiago de Compostela (Spain), as well as researcher in the Department of Business Organizations and Marketing, Faculty of Business, University of Vigo (Spain). Council for Teacher Evaluation (Polytechnic Institute of Cavado and Ave) Pedagogical council of the School of Management (Polytechnic Institute of Cavado and Ave) Pedagogical council of the School of Hospitality and Tourism (Polytechnic Institute of Cavado and Ave) Scientific Council of the School of Hospitality and Tourism (Polytechnic Institute of Cavado and Ave) Director of the Bachelor in Tourism Management of the School of Hospitality and Tourism (Polytechnic Institute of Cavado and Ave) His main research topics are: price sensitivity, bundling strategies, customer satisfaction and loyalty, brand image and supply chain management.
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