Personal information
digital human behaviour, interactive TV, qualitative research, media psychology, brand strategy, value proposition development, human centred design, employability
United Kingdom
Biography
Beginning 19/20, I begin my part-time PhD adventure researching the therapeutic effect of interactive TV drama.
To support my L7 teaching, I'm exploring the anatomy of 'Rich User Experience' and building a conceptual framework based on theories and models of cognitive ease, narrative engagement, self-determination, storytelling and user experience.
Activities
Employment (4)
2018-01-07
to
present
|
Programme Leader, MSc Digital Marketing Communications
(Marketing, Retail & Tourism)
Employment
Source:
Allie Johns MSc
2017-07-03
to
present
|
Senior Lecturer, Digital Marketing
(Marketing, Tourism & Retail)
Employment
Source:
Allie Johns MSc
2016-09-26
to
2017-06-30
|
Associate Lecturer
(Marketing, Tourism & Retail)
Employment
Source:
Allie Johns MSc
2016-01-04
to
2017-06-30
|
Freelance Brand Planner & Media Psychologist
Employment
Source:
Allie Johns MSc
Education and qualifications (2)
2014-09-30
to
2016-09-15
|
MSc Media Psychology (Distinction)
(Psychology)
Education
Source:
Allie Johns MSc
1986-09-30
to
1990-06-30
|
BA (Hons) Humanities with Modern Foreign Languages
(Humanities)
Education
Source:
Allie Johns MSc
Works (1)
TVX '16 Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video
2016-06-17
|
Journal article
Source:
Allie Johns MSc