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cultural tourism marketing, edtech, IoB, neuromarketing
Spain

Activities

Employment (8)

Universidad Complutense de Madrid: Madrid, Comunidad de Madrid, ES

2018-12-01 to present | Associate Professor (Marketing)
Employment
Source: Self-asserted source
Nuria Recuero-Virto

Universidad Complutense de Madrid: Madrid, Comunidad de Madrid, ES

2019-01 to 2024-01-18 | Delegate for the Dean for Institutional Communication and Digital Transformation. Faculty of Commerce and Tourism (Marketing )
Employment
Source: Self-asserted source
Nuria Recuero-Virto

Universidad Complutense de Madrid: Madrid, Comunidad de Madrid, ES

2014-06-02 to 2018-11-20 | PostDoctoral Researcher with a special grant of Santander Bank (Marketing)
Employment
Source: Self-asserted source
Nuria Recuero-Virto

Academic coordinator. Master in Neuromarketing: Madrid, Spain, ES

2014-01-09 to 2016-12-31
Employment
Source: Self-asserted source
Nuria Recuero-Virto

Academic Coordinator. Master in Marketing Management: Madrid, Spain, ES

2009-01-01 to 2016-12-31
Employment
Source: Self-asserted source
Nuria Recuero-Virto

Universidad Complutense de Madrid: Madrid, Comunidad de Madrid, ES

2010-02-01 to 2014-02-02 | Pre-doctoral Scholarship (public grant funding) (Marketing)
Employment
Source: Self-asserted source
Nuria Recuero-Virto

REDaccion7: Madrid, Spain, ES

2008-01-01 to 2009-01-01 | New Projects Assistant
Employment
Source: Self-asserted source
Nuria Recuero-Virto

Pontificia Universidad Católica del Perú: Lima, PE

2003-07-02 to 2003-09-27 | Intern (San José de Moro Archaeological Program)
Employment
Source: Self-asserted source
Nuria Recuero-Virto

Education and qualifications (4)

Universidad Complutense de Madrid: Madrid, Comunidad de Madrid, ES

2010-10-01 to 2014-02-14 | PhD in Business Economics (Marketing)
Education
Source: Self-asserted source
Nuria Recuero-Virto

Universidad Carlos III de Madrid: Madrid, Madrid, ES

2006-09-15 to 2007-07-03 | MBA in Media Management
Education
Source: Self-asserted source
Nuria Recuero-Virto

Universidad CEU San Pablo: Madrid, Madrid, ES

2001-09-15 to 2006-06-30 | Media Studies
Education
Source: Self-asserted source
Nuria Recuero-Virto

Universita degli Studi di Roma Tor Vergata: Roma, Lazio, IT

2005-09-08 to 2006-06-29 | Erasmus (Comunicazione)
Education
Source: Self-asserted source
Nuria Recuero-Virto

Professional activities (6)

Asociación Española de Marketing Académico y Profesional: Murcia, Murcia, ES

Membership
Source: Self-asserted source
Nuria Recuero-Virto

Torrens University Australia: Adelaide, South Australia, AU

2023-08-01 to present | Higher Degree Research Supervisor
Invited position
Source: Self-asserted source
Nuria Recuero-Virto

MMBD2021: Guangzhou, CN

2021-11-08 | Best Oral Presentation. The 2nd International Conference on Modern Management based on Big Data (MMBD2021)
Distinction
Source: Self-asserted source
Nuria Recuero-Virto

AIRSI2021: Zaragoza, ES

2021-07-12 | Best Extended Abstract Award (Marketing)
Distinction
Source: Self-asserted source
Nuria Recuero-Virto

ESIC AEDEM: Madrid, Madrid, ES

2017 | Best research in Marketing
Distinction
Source: Self-asserted source
Nuria Recuero-Virto

FITUR AECIT: Madrid, Madrid, ES

2015 | Finalist of Tribuna FITUR Jorge Vila Fradera Award
Distinction
Source: Self-asserted source
Nuria Recuero-Virto

Funding (3)

PostDoctoral Santander UCM Chair

2014 to 2018 | Contract
Banco Santander (Madrid, ES)
Source: Self-asserted source
Nuria Recuero-Virto

FPU GRANT

2010-01 to 2014-02 | Grant
Universidad Complutense de Madrid (Madrid, ES)
Source: Self-asserted source
Nuria Recuero-Virto

Erasmus

2005 to 2006 | Grant
European Commission (Brussels, ES)
Source: Self-asserted source
Nuria Recuero-Virto

Works (50 of 93)

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TRANSCRIPTS. ChatGPT and Employability Perceptions in Higher Education: A Qualitative Study on Soft Skills

figshare
2025 | Dataset
Contributors: Nuria Recuero-Virto; Marta Silvera-Roig; Cristina Calle-Martínez; MARTA PAREDES
Source: check_circle
DataCite

TRANSCRIPTS. ChatGPT and Employability Perceptions in Higher Education: A Qualitative Study on Soft Skills

figshare
2025 | Dataset
Contributors: Nuria Recuero-Virto; Marta Silvera-Roig; Cristina Calle-Martínez; MARTA PAREDES
Source: check_circle
DataCite
grade
Preferred source (of 3)‎

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Zenodo
2025-01-15 | Conference poster
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite
grade
Preferred source (of 3)‎

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Zenodo
2025-01-15 | Conference poster
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite
grade
Preferred source (of 2)‎

Basque Country DATASET

figshare
2024 | Dataset
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

Basque Country DATASET

Zenodo
2024 | Dataset
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

Estrategias de marketing en los museos de España y Latinoamérica

figshare
2024 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite
grade
Preferred source (of 3)‎

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

SAGE Open
2024 | Journal article
Contributors: Virto, Nuria Recuero; Aldas Manzano, Joaquin; Blasco Lopez, Francis; Garcia-Madariaga, Jesus
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 3)‎

Informe de la Huaca de la Luna..pdf

figshare
2024 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

INFORME. El viaje de los visitantes. Museos Frida Kahlo y Anahuacalli. 2020

figshare
2024 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

INFORME. Instagram y los museos. El caso del Triángulo del Arte. 2019

figshare
2024 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

Marketing strategies in UK & USA museums.

figshare
2024 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

REPORT. Conimbriga's local compromise. Drivers for resident attachment.

figshare
2024 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

Report. European museums

figshare
2024 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

REPORT. Food tourism e-commerce websites. Do these shopping sites boost tourism?

figshare
2024 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

User Generated Content Contribution to Museum Experience Design

Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology
2024 | Journal article
Contributors: Punzon, Jonatan Gomez; Virto, Nuria Recuero
Source: check_circle
Web of Science Researcher Profile Sync

Exploring patient loyalty in telemedicine through bibliometric analysis and future horizons

International Journal of Pharmaceutical and Healthcare Marketing
2024-11-12 | Journal article
Part of ISSN: 1750-6123
Part of ISSN: 1750-6131
Part of ISSN: 1750-6123
Contributors: Nuria Recuero-Virto
Source: Self-asserted source
Nuria Recuero-Virto

Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums

Journal of Destination Marketing & Management
2024-09 | Journal article
Contributors: Nuria Recuero Virto; Joaquin Aldas Manzano; Jesús García-Madariaga; Francis Blasco López
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Residents’ Perceived Benefits as Determinants of Sustainable Tourism Development

Tourism Planning & Development
2024-09-29 | Journal article
Contributors: Pablo Garrido Pintado; Nuria Recuero Virto
Source: check_circle
Crossref
grade
Preferred source (of 4)‎

Visitors' experience quality and satisfaction. Side (Turkey)

2024-07-15 | Lecture | Author
SOURCE-WORK-ID:

26302957

Contributors: Nuria Recuero-Virto
Source: check_circle
figshare
grade
Preferred source (of 2)‎

Visitors' experience quality and satisfaction. Side (Turkey)

Zenodo
2024-07-11 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite
grade
Preferred source (of 2)‎

Food tourism to revitalize the Basque Country

Heliyon
2024-06 | Journal article
Contributors: Nuria Recuero-Virto; Cristina Valilla Arróspide
Source: check_circle
Crossref

Telemedicine apps and their influence on the tourism industry: Traveling with healthcare safety

AIRSI 2024
2024-06-10 | Conference abstract
Contributors: Nuria Recuero-Virto
Source: Self-asserted source
Nuria Recuero-Virto

The role of authenticity, involvement and experience quality in heritage destinations

Tourism & Management Studies
2024-06-02 | Journal article | Author
Part of ISSN: 2182-8466
Contributors: Abdullah Uslu; Akdeniz University, Manavgat Tourism Faculty, Tourism Management Department, Turkey; Nuria Recuero-Virto; Ramazan EREN; Francis Blasco; Universidad Complutense de Madrid, Faculty of Commerce and Tourism, Marketing Department, Madrid, Spain; Akdeniz University, Manavgat Tourism Faculty, Tourism Management Department, Turkey; Universidad Complutense de Madrid, Faculty of Commerce and Tourism, Marketing Department, Madrid, Spain
Source: Self-asserted source
Nuria Recuero-Virto
grade
Preferred source (of 3)‎

Unlocking the potential of contactless technologies: A paradigm shift in overcoming perceived risks.

Aemark2023
2023-09-06 | Conference abstract
Contributors: Nuria Recuero-Virto
Source: Self-asserted source
Nuria Recuero-Virto

Reimagining Tourism Events: Spain’s Preparation for the Return of a Healthier Breed of Tourists

Transformation and Innovation in Tourism Events. Sustainability, Resilience and New Directions
2022 | Book chapter
Contributors: Nuria Recuero-Virto
Source: Self-asserted source
Nuria Recuero-Virto

Students Shaping Their Future: Virtual Reality Interactive Exercises to Engage In For Learning

COVID-19 and the Tourism Industry. Sustainability, Resilience and New Directions
2022 | Book chapter
Contributors: Nuria Recuero-Virto
Source: Self-asserted source
Nuria Recuero-Virto

The Role of User-Generated Content Data for Collaborative Learning: Identifying Tourism Hot Topics During the Pandemic

COVID-19 and a World of Ad Hoc Geographies
2022-09 | Other
Contributors: Nuria Recuero-Virto
Source: Self-asserted source
Nuria Recuero-Virto via Crossref Metadata Search
grade
Preferred source (of 2)‎

Effects of Perceived Risks on Innovation of Tourism Industry

AIRSI2022
2022-07-12 | Conference abstract
Source: Self-asserted source
Nuria Recuero-Virto

The Role of UGC (User-Generated Content) Data for Collaborative Learning: Identifying Tourism Hot Topics During the Pandemic

COVID-19 and a World of Ad Hoc Geographies
2022-07-12 | Book chapter
Source: Self-asserted source
Nuria Recuero-Virto

Forecasting the next revolution: food technology’s impact on consumers' acceptance and satisfaction

British Food Journal
2022-01 | Journal article
Part of ISSN: 0007-070X
Contributors: Nuria Recuero-Virto; Cristina Valilla-Arróspide
Source: Self-asserted source
Nuria Recuero-Virto via Crossref Metadata Search
grade
Preferred source (of 3)‎

INFORME. El viaje de los visitantes. Museos Frida Kahlo y Anahuacalli. 2020 vs

Zenodo
2021 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

INFORME. El viaje de los visitantes. Museos Frida Kahlo y Anahuacalli. 2020 vs

Zenodo
2021 | Other
Contributors: Nuria Recuero-Virto
Source: check_circle
DataCite

Willingness to Pay More: The Quest for Superstar Museums

Academica Turistica - Tourism and Innovation Journal
2021 | Journal article
Contributors: Nuria Recuero Virto; María Francisca Blasco López; Juan Antonio Mondejar
Source: check_circle
Web of Science Researcher Profile Sync

Food + tech: Measuring the global emotional mood

AIRSI2021
2021-07-12 | Conference paper
Source: Self-asserted source
Nuria Recuero-Virto

Enhancing behavioural intentions in sun, beach and heritage destination: The Case of Side (Turkey)

EMAC
2021-05-26 | Conference paper
Source: Self-asserted source
Nuria Recuero-Virto

Lessons from Lockdown: Are Students Willing to Repeat the Experience of Using Interactive Smartboards?

International Journal of Emerging Technologies in Learning
2020 | Journal article
Contributors: Virto, Nuria Recuero; Blasco Lopez, Maria Francisca
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 2)‎

Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

Frontiers in Psychology
2020 | Journal article
EID:

2-s2.0-85085390595

Part of ISBN:

16641078

Contributors: García-Madariaga, J.; Moya, I.; Recuero, N.; Blasco, M.-F.
Source: Self-asserted source
Nuria Recuero-Virto via Scopus - Elsevier
grade
Preferred source (of 2)‎

Scanning Museumgoers Willingness to Pay More

International Journal of Hospitality and Tourism Administration
2020 | Journal article
EID:

2-s2.0-85078464812

Part of ISBN:

15286499 15256480

Contributors: Garcia-Madariaga, J.; Recuero Virto, N.; Blasco López, M.F.
Source: Self-asserted source
Nuria Recuero-Virto via Scopus - Elsevier
grade
Preferred source (of 3)‎

PLAYFULNESS EFFECTS OF GOOGLE CLASSROOM: IMPROVING STUDENTS’ LEARNING EXPERIENCE DURING COVID-19 LOCKDOWN

2020-11 | Conference paper
Contributors: Nuria Recuero; Maria Francisca Blasco López
Source: check_circle
Crossref

The Hotel Industry Facing Post-Covid: A New Age For Training Opportunities

Congreso AECIT 2020 Turismo: nuevos escenarios post-covid 19
2020-11-13 | Conference paper
Source: Self-asserted source
Nuria Recuero-Virto

Playfulness effects of google classroom: Improving students’ learning experience during covid-19 lockdown

ICERI
2020-11-09 | Conference paper
Source: Self-asserted source
Nuria Recuero-Virto

The Impact of Residents’ Satisfaction on Their Heritage Responsibility and Ambassador Behaviour

International Travel and Tourism Dynamics- ITTD2020 conference
2020-10-09 | Conference paper
Source: Self-asserted source
Nuria Recuero-Virto

E-learning using Video Conferencing Applications: How is Google Meet perceived among students?

The 2nd World Conference on Research in Education (WORLDCRE)
2020-09-20 | Conference paper
Source: Self-asserted source
Nuria Recuero-Virto

Technological acceptance of Google Drive as e-learning tool

The 4th International Conference on Digital Technology in Education (ICDTE 2020)
2020-09-15 | Conference paper
Source: Self-asserted source
Nuria Recuero-Virto

Google Jamboard Interactive Smartboard: Are Innovative Approaches Useful In Personal Branding Assignments?

The 2nd world conference on Future of Education (WCFEducation)
2020-09-12 | Conference abstract
Source: Self-asserted source
Nuria Recuero-Virto

Immersive virtual experiences: shaping the future of museum visits?

AIRSI2020
2020-09-04 | Conference abstract
Source: Self-asserted source
Nuria Recuero-Virto

Determinants of Residents’ Word-of-Mouth Behaviour and Support for Tourism

Administrative Sciences
2020-08 | Journal article | Author
Contributors: Francis Blasco; Nuria Recuero-Virto; José Figueiredo
Source: check_circle
Multidisciplinary Digital Publishing Institute
grade
Preferred source (of 2)‎

Engaging museumgoers through Instagram: A multigroup analysis of two superstar Spanish museums

EMAC 2020 49th Annual Conference
2020-05-26 | Conference paper
Source: Self-asserted source
Nuria Recuero-Virto

Optimizing website quality: the case of two superstar museum websites

International Journal of Culture, Tourism, and Hospitality Research
2019 | Journal article
EID:

2-s2.0-85066910193

Part of ISBN:

17506182

Contributors: Garcia-Madariaga, J.; Recuero Virto, N.; Blasco López, M.F.; Aldas Manzano, J.
Source: Self-asserted source
Nuria Recuero-Virto via Scopus - Elsevier
grade
Preferred source (of 3)‎
Items per page:
Page 1 of 2

Peer review (18 reviews for 9 publications/grants)

Review activity for Annals of tourism research. (5)
Review activity for Evaluation and program planning. (1)
Review activity for International journal of gastronomy and food science. (1)
Review activity for International journal of nonprofit and voluntary sector marketing. (2)
Review activity for Journal of destination marketing & management. (4)
Review activity for Journal of hospitality, leisure, sport and tourism education. (1)
Review activity for Spanish journal of marketing-ESIC. (1)
Review activity for Tourism review. (2)
Review activity for Yà-tài guǎnlǐ pínglùn. (1)