Nelson Zagalo is Associate Professor at University of Aveiro - Portugal. Got his PhD in Communication Technology on interaction design and entertainment experience. Created a master program on Interactive Media; founded the laboratory EngageLab; founded the Portuguese Society for Videogames Sciences. He is an integrated researcher at Digimedia - Digital Media and Interaction. Nelson has published "Interactive Emotions, from Film to Videogames" (2009) and "Creativity in the Digital Age" (2015).