Personal information

Other IDs

Scopus Author ID: 55825279600

Activities

Collapse all

Employment (4)

Trinity University: San Antonio, TX, US

2019-07-01 to present | Associate Professor (Business Administration)
Employment
Source: Self-asserted source
Mario Gonzalez-Fuentes

Trinity University: San Antonio, TX, US

2014-08 to 2019-07-01 | Assistant Professor (Business Administration)
Employment
Source: Self-asserted source
Mario Gonzalez-Fuentes

Trinity University: San Antonio, TX, US

2011-08 to 2014-06 | Visiting Assistant Professor (Business Administration)
Employment
Source: Self-asserted source
Mario Gonzalez-Fuentes

EAE Business School: Madrid, Madrid, ES

2007-09 to 2011-06 | Adjunct Professor (Marketing)
Employment
Source: Self-asserted source
Mario Gonzalez-Fuentes

Education and qualifications (2)

Universidad de Alcalá de Henares: Madrid, Madrid, ES

2007-09 to 2011-06 | Ph.D. (Ciencias Económicas y Empresariales)
Education
Source: Self-asserted source
Mario Gonzalez-Fuentes

Arizona State University: Tempe, AZ, US

1998-08 to 2000-06 | M.S. (Economics)
Education
Source: Self-asserted source
Mario Gonzalez-Fuentes

Works (11)

CHOOSE-YOUR-OWN ADVENTURE IN MARKETING EDUCATION: EMPOWERING STUDENTS TO INCREASE ENGAGEMENT AND RIGOR THROUGH MASS CUSTOMIZATION

Marketing Education Review
2023-04-03 | Journal article
DOI: 10.1080/10528008.2022.2159440
Contributors: Jonathan Ross Gilbert; Mario Gonzalez-Fuentes
Source: check_circle
Crossref

IN THESE UNPRECEDENTED TIMES: A CRITICAL INCIDENTS TECHNIQUE EXAMINATION OF STUDENT PERCEPTIONS’ OF SATISFYING AND DISSATISFYING LEARNING EXPERIENCES

Marketing Education Review
2021-07-03 | Journal article
DOI: 10.1080/10528008.2021.1952082
Contributors: Scott R. Swanson; J. Charlene Davis; Mario Gonzalez-Fuentes; Kim R. Robertson
Source: check_circle
Crossref

CREATIVITY AS A REFLECTIVE LEARNING EXERCISE: INFORMING STRATEGIC MARKETING DECISIONS THROUGH DIGITAL STORYTELLING

Marketing Education Review
2021-04-03 | Journal article
DOI: 10.1080/10528008.2021.1907201
Contributors: Mario Gonzalez-Fuentes; Kim R. Robertson; J. Charlene Davis
Source: check_circle
Crossref

Millennials’ national and global identities as drivers of materialism and consumer ethnocentrism

Journal of Social Psychology
2019-03-04 | Journal article
DOI: 10.1080/00224545.2019.1570904
Part of ISSN: 0022-4545
Part of ISSN: 1940-1183
Source: Self-asserted source
Mario Gonzalez-Fuentes
grade
Preferred source (of 2)‎

Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA

Journal of Brand Management
2019-02-22 | Journal article
DOI: 10.1057/s41262-019-00154-w
Source: Self-asserted source
Mario Gonzalez-Fuentes

The organization of the future and the marketing function: Marketers’ competencies in the era of information technology

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
2018 | Book
Part of DOI: 10.4018/978-1-5225-5187-4.ch085
EID:

2-s2.0-85041570589
Contributors: Gonzalez-Fuentes, M.
Source: Self-asserted source
Mario Gonzalez-Fuentes via Scopus - Elsevier

The organization of the future and the marketing function: Marketers' competencies in the era of information technology

Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence
2016 | Book
DOI: 10.4018/978-1-5225-1656-9.ch007
EID:

2-s2.0-85017634546
Contributors: Gonzalez-Fuentes, M.
Source: Self-asserted source
Mario Gonzalez-Fuentes via Scopus - Elsevier

Decisiones de tenencia de vivienday aculturación de la población extranjera residente en España

Trimestre Economico
2015 | Journal article
EID:

2-s2.0-84948183671
Contributors: González Fuentes, M.V.; Fernández, C.I.
Source: Self-asserted source
Mario Gonzalez-Fuentes via Scopus - Elsevier

Homeownership as a Sign of Immigrants' Consumer Acculturation: The Role of Region of Origin

Journal of Global Marketing
2013 | Journal article
DOI: 10.1080/08911762.2013.804615
EID:

2-s2.0-84882274777
Contributors: Gonzalez-Fuentes, M.V.; Iglesias-Fernández, C.
Source: Self-asserted source
Mario Gonzalez-Fuentes via Scopus - Elsevier

The Contribution of Social Simulation in the Advancement of Marketing Issues and Challenges

International Journal of Agent Technologies and Systems
2013-01 | Journal article
DOI: 10.4018/jats.2013010102
Contributors: Mario Gonzalez-Fuentes
Source: Self-asserted source
Mario Gonzalez-Fuentes via Crossref Metadata Search

Internationalization of Spanish Family SMEs: Current Status and Perspectives (In Spanish)

SSRN Electronic Journal
2011 | Journal article
DOI: 10.2139/ssrn.1762292
Part of ISSN: 1556-5068
Contributors: Alberto Emilio Gómez Torres; Mario V. González Fuentes
Source: Self-asserted source
Mario Gonzalez-Fuentes via Crossref Metadata Search

Peer review (1 review for 1 publication/grant)

Review activity for Journal of marketing analytics. (1)
How many people are using ORCID?