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Zeki Atıl Bulut is a Professor of Marketing at Dokuz Eylul University where he is the director of the Department of Marketing and Advertising. He teaches courses in the field of digital marketing and consumer behavior. His research interest covers digital marketing, sustainable consumption, and consumer behavior in digital. He coordinates and contributes to many research projects such as the Erasmus+ Adult Education Project funded by the European Union. He has published more than 60 academic papers in congress, books, and several international SSCI and international refereed journals, including International Journal of Consumer Studies, Journal of Theoretical and Applied Electronic Commerce Research, British Food Journal, Computers in Human Behavior, Journal of Consumer Behavior, International Journal of Online Marketing, Sustainability, and Foods. He is an editorial board member of the Journal of Marketing Analytics, Business and Management Studies, and Journal of Business in the Digital Age. He was awarded by The Scientific and Technological Research Council of Turkey in 2009 with the National Scholarship Programme for a Ph.D. Students. He is a member of the Association of Marketing and Marketing Research.