PhD. in Administration and Business Management. Associate Professor in Marketing at the University of Seville (Spain). His research interests include acceptance and use of Information Systems, customer equity management, brand equity, ecommerce and social network sites. His recent work has been published – or forthcoming – in Journal of Brand Management, Journal of Product and Brand Management, Services Industries Journal, Spanish Review of Pedagogy, Information & Management, Computers & Education, Comunicar, ESIC-Market. Economics and Business Journal, Procedia-Social and Behavioral Sciences, Innovar, Kybernetes among others, and he presented numerous communications in international conferences.
He has been main researcher in the project "Emerging groups in Andalusia Information Society: e-inclusion and e-accesibility" and academic director of Social Media Marketing Program at University of Seville.