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United Kingdom

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Employment (2)

University of Southampton: Southampton, GB

Employment
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University of Southampton

University of Southampton: Southampton, Hampshire, GB

2015-01-03 to present | Lecturer in Marketing (Marketing)
Employment
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Cheng Hao Steve Chen

Works (23)

Exploring information technology capabilities from multiple aspects of the resource-based theory

Information Systems Frontiers
2024-05-08 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85192255685

Contributors: Cheng Hao Steve Chen; Gordon Liu; Gelareh Roushan; Bang Nguyen
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University of Southampton

Multiomics analysis reveals the molecular mechanisms underlying virulence in Rhizoctonia and jasmonic acid-mediated resistance in tartary buckwheat (Fagopyrum tataricum)

The Plant Cell
2023-08-02 | Journal article | Author
SOURCE-WORK-ID:

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WOSUID:

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EID:

2-s2.0-85166442205

Contributors: Yuqi He; Kaixuan Zhang; Shijuan Li; Xiang Lu; Hui Zhao; Chaonan Guan; Xu Huang; Yaliang Shi; Zhen Kang; Yu Fan et al.
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University of Southampton

Unlocking the shopping myth

Information & Management
2023-07 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85159862093

WOSUID:

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Contributors: Jing Lyu; IOANNIS KRASONIKOLAKIS; Cheng Hao Steve Chen
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University of Southampton

Proactive environmental strategy, foreign institutional pressures, and internationalization of Chinese SMEs

Journal of World Business
2021-10 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85111097957

WOSUID:

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Contributors: Wai Wai (Joyce) Ko; Yantai Chen; Cheng Hao Steve Chen; Meng-Shan (Sharon) Wu; Gordon Liu
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University of Southampton

The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity

International Journal of Hospitality Management
2021-04 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85100625337

Contributors: Sung Ho Han; Cheng Hao Steve Chen; Timothy Lee
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University of Southampton

IT-based product innovation strategies for small firms

Information Technology & People
2020-10-13 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85088592067

WOSUID:

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Contributors: Wai Wai (Joyce) Ko; Cheng Hao Steve Chen; Gordon Liu; Bang Nguyen; Sachiko Takeda
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University of Southampton

Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure

Journal of Strategic Marketing
2020-08-24 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85089786234

Contributors: Bang Nguyen; Junsong Chen; Pantea Foroudi; Xiaoyu Yu; Cheng Hao Steve Chen; Dorothy Yen
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University of Southampton

Reflection-based relaying techniques in visible light communications

IEEE Access
2020-08-01 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85084953432

EID:

2-s2.0-85084953432

Contributors: Borja Genoves Guzman; Cheng Hao Steve Chen; Victor P.Gil Jimenez; Harald Haas; Lajos Hanzo
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University of Southampton

Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits

International Marketing Review
2020-05-26 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85085680457

Contributors: Weisha Wang; Cheng Hao Steve Chen; Bang Nguyen; Paurav Shukla
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University of Southampton

Cause-related marketing – led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development

International Marketing Review
2019-09-25 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85073946911

Contributors: G. Liu; M.S. Wu; Dr Wai Wai (Joyce) Ko; Cheng Hao Steve Chen; Y. Chen
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University of Southampton

An integrated model of city and neighbourhood identities: A tale of two cities

Journal of Business Research
2019-07-03 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85068236564

Contributors: Saalem Sadeque; Sanjit Kumar Roy; Mohammad Shahidul Hasan Swapan; Cheng Hao Steve Chen; Md Ashikuzzaman
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University of Southampton

Antecedents and the mediating effect of customer-restaurant brand identification

Journal of Hospitality Marketing & Management
2019-04-20 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85064637310

Contributors: Sung Ho Han; Yuksel Ekinci; Cheng Hao Steve Chen; Mi Kyeong Park
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University of Southampton

Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)

Technological Forecasting and Social Change
2019-02 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85057274944

Contributors: Stacey Li; Pratik Modi; Meng-Shan Wu; Cheng Hao Steve Chen; Bang Nguyen
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University of Southampton

Digitally facilitated newspaper consumption and value co-creation

Bottom Line
2018-10-31 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85055990504

Contributors: Cheng Hao Steve Chen; Meng Shan Sharon Wu; Bang Nguyen; Stacey Li
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University of Southampton

Size does matter

Computers in Human Behavior
2018-09 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85048164144

Contributors: Isabella Chaney; Sameer Hosany; Meng-Shan Sharon Wu; Cheng Hao Steve Chen; Bang Nguyen
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University of Southampton

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing Intelligence & Planning
2017-04-03 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-85013040706

Contributors: Sebastian Molinillo; Arnold Japutra; Bang Nguyen; Cheng Hao Steve Chen
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University of Southampton

An investigation of the corporate identity construct in China

Journal of Marketing Communications
2016-03-16 | Journal article | Author
SOURCE-WORK-ID:

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Contributors: Bang Nguyen; T.C Melewar; Arnold Japutra; Sung Ho Han; Cheng Hao Steve Chen; Xiaoyu Yu
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University of Southampton

Reverse teaching

Active Learning in Higher Education
2016-03-01 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-84962597911

Contributors: Bang Nguyen; Xiaoyu Yu; Arnold Japutra; Cheng Hao Steve Chen
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University of Southampton

Luxury brand purchases and the extended self: a cross-cultural comparison of young female consumers

Asia-Pacific Journal of Business Administration
2015 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-84941139689

Contributors: Meng-Shan Wu; Bang Nguyen; Cheng Hao Steve Chen
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University of Southampton

Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers

Journal of Travel & Tourism Marketing
2015-07-03 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-84945472435

Contributors: Cheng Hao Steve Chen; Bang Nguyen; P. Klaus; Meng-Shan Wu
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University of Southampton

Luxury fashion brands

Qualitative Market Research
2015-06-08 | Journal article | Author
SOURCE-WORK-ID:

8c7a2786-b5dc-4468-924e-f169edfbbc94

EID:

2-s2.0-84937425123

Contributors: Meng-Shan Wu; Isabella Chaney; Cheng Hao Steve Chen; Bang Nguyen; T.C Melewar
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University of Southampton

Electronic CRM and perceptions of unfairness

Information Technology and Management
2014-12-13 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-84947494218

Contributors: Xiaoyu Yu; Bang Nguyen; F. Li; S.H. Han; Cheng Hao Steve Chen
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University of Southampton

Non-targeted customers in individualistic versus collectivistic cultures

The Service Industries Journal
2014-11-01 | Journal article | Author
SOURCE-WORK-ID:

6cf9de94-0d75-4b9a-b6f8-92027697591b

EID:

2-s2.0-84907594064

Contributors: Bang Nguyen; Junsong Chen; Cheng Hao Steve Chen; Xiayou (Allen) Yu
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University of Southampton