Personal information

Verified email addresses

Brand relationships, symbolic consumption, luxury, consumer happiness , cultural heritage
Portugal

Biography

Helena Nobre is the Director of the Doctoral Program in Marketing and Strategy and a member of the Coordinator Committee of the Dept. of Economics, Management, Industrial Engineering and Tourism (DEGEIT) of the University of Aveiro. She is an Associate Professor W/ Habilitation in Management at DEGEIT and a Senior Researcher at the Research Unit of Governance, Competitiveness and Public Policy (GOVCOPP), at the University of Aveiro. She is an Associate Editor of the RBGN-Review of Business Management (Web of Science (JCR IF 0.925); Scopus (Citescore 1.3); CAPES (Qualis A2). She was the first Portuguese Delegate of the COST ARKWORK Project Management Committee (2016–2021), supported by the EU Framework Programme Horizon 2020. Her main research topics are branding, symbolic and experiential consumption, brand relationships, luxury consumption, and cultural heritage marketing. Her work is published in reputable academic journals. She held a position as an Adjunct assistant professor at Boston University.

Activities

Employment (3)

Universidade de Aveiro: Aveiro, PT

2014-05-19 to present | Professor Associado C/ Agregação (Associate Professor W/ Habilitation) (DEGEIT - Economics, Management, Industrial Engineering and Tourism)
Employment
Source: Self-asserted source
Helena Nobre

Boston University: Boston, MA, US

2011-09-01 to 2015-12-31 | Adjunct Assistant Professor (Administrative Sciences)
Employment
Source: Self-asserted source
Helena Nobre

Universidade do Minho: Braga, PT

2011-10-01 to 2014-05-18 | Assistant Professor (Management)
Employment
Source: Self-asserted source
Helena Nobre

Education and qualifications (6)

University of Aveiro: Aveiro, Select, PT

2021-11-25 to 2021-11-26 | Agregação (Habilitation certificate) (Management)
Education
Source: Self-asserted source
Helena Nobre

Nova School of Business and Economics, and Boston University: Lisboa and Boston, PT

2009 to 2012 | Pos-Doc with a scholarship from the Portuguese Foundation for the Science and Technology (FCT) (Marketing)
Education
Source: Self-asserted source
Helena Nobre

Universidade do Porto, Faculdade de Economia, and Boston University with a scholarship from the Portuguese Foundation for the Science and Technology (FCT) : Porto and Boston, PT

2003 to 2009-06-05 | PhD in Business Sciences (Management)
Education
Source: Self-asserted source
Helena Nobre

Universidade Católica Portuguesa and Boston University: Boston, US

2001 to 2003-04-07 | Master in Management and Business Administration, developed at Boston University, where Helena Nobre worked as Master Research Visitor (2001-2002)
Education
Source: Self-asserted source
Helena Nobre

Universidade Católica Portuguesa : Porto, PT

2000 to 2001 | MBA in Marketing
Education
Source: Self-asserted source
Helena Nobre

Universidade de Coimbra Faculdade de Ciencias e Tecnologia: Coimbra, PT

1989 to 1994 | Licenciatura in Mathematics - Specialization in Operations Research (Mathematics )
Education
Source: Self-asserted source
Helena Nobre

Professional activities (15)

RBGN – Review of Business Management: São Paulo, BR

2018 to present | Associate editor
Invited position
Source: Self-asserted source
Helena Nobre

GOVCOPP Research Unity (Unidade de investigação em Governança, Competitividade e Políticas Públicas): Aveiro, PT

2015 to present | Integrated member (University of Aveiro, DEGEIT)
Membership
Source: Self-asserted source
Helena Nobre

International Journal of Consumer Studies: International, US

2020-03 to 2021-12 | Editorial board (Wiley)
Invited position
Source: Self-asserted source
Helena Nobre

COST Action 15201: Vilnius, LT

2016-10-06 to 2021-04-05 | National Delegate (Member of the Management Committee) (ARKWORK)
Membership
Source: Self-asserted source
Helena Nobre

International Conference on Business and Economics, Seoul National University, South Korea: Yeosu City, KR

2019-07-10 | Best paper award
Distinction
Source: Self-asserted source
Helena Nobre

International Conference on Business and Economics, Seoul National University, South Korea: Seoul, KR

2018-06-27 to 2018-06-27 | Best paper award
Distinction
Source: Self-asserted source
Helena Nobre

International Conference on Business and Economics, University of Finance – Marketing: Ho Chi Minh City, VN

2017-07-08 to 2017-07-08 | Best paper award
Distinction
Source: Self-asserted source
Helena Nobre

Routledge: Abingdon, Oxfordshire, GB

2015 to 2015 | The most read and downloaded articles published in the Routledge Social Sciences journals in Management in 2014
Distinction
Source: Self-asserted source
Helena Nobre

AICEP Portugal Global: Lisbon, PT

2014 to 2014 | Portuguese Talent, in science, by AICEP Portugal Global
Distinction
Source: Self-asserted source
Helena Nobre

IMARKE Research Centre, University of Minho : Braga, PT

2010 to 2014 | Full member (Economics and Management School)
Membership
Source: Self-asserted source
Helena Nobre

International Conference on Big Data Management and Cloud Computing: Bhubaneswar, SG

2013-07-28 to 2013-07-28 | • Best Paper Award
Distinction
Source: Self-asserted source
Helena Nobre

Emerald Publishing: London, GB

2013 to 2013 | • Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2013
Distinction
Source: Self-asserted source
Helena Nobre

IMARKE Research Centre, University of Minho: Braga, PT

2007 to 2010 | Collaborative member (Economics and Management School)
Membership
Source: Self-asserted source
Helena Nobre

36th EMAC Conference, Reykjavik University: Reykjavik, IS

2007-05 to 2007-05 | TOP10 – Best Papers based on Doctoral Theses
Distinction
Source: Self-asserted source
Helena Nobre

Boston University Metropolitan College Department of Administrative Sciences: Boston, MA, US

2001-10-01 to 2002-09-01 | Master Research Visitor
Invited position
Source: Self-asserted source
Helena Nobre

Funding (19)

The life of consumption communities: a study on vegan communities

2020-09 to 2023-08 | Grant
Portuguese Foundation for the Science and the Technology (Lisbon, PT)
GRANT_NUMBER:

2020.09871.BD

Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

International Meeting "Arkwork WG3 Focus Groups Workshop" at University of Oslo, Norway

2019-08 to 2019-08 | Grant
Cost Association (Brussels, BE)
Source: Self-asserted source
Helena Nobre

International Meeting "Arkwork WG3 Focus Groups Workshop" at University of Helsinki, Finland

2019-03 to 2019-03 | Grant
COST Association (Brussels, BE)
Source: Self-asserted source
Helena Nobre

Unidade de Investigação em Governança, Competitividade e Políticas Públicas

2019-01-01 to 2019-12-31 | Contract
Fundação para a Ciência e a Tecnologia (Lisboa, PT)
GRANT_NUMBER:

UID/CPO/04058/2019

Source: check_circle
CIÊNCIAVITAE

Industry Forum at Graz, Austria supported by the COST Action ARKWORK

2019-01 to 2019-01 | Grant
COST Association (Brussels, BE)
Source: Self-asserted source
Helena Nobre

Screen Culture The Affective Representations on Participatory Media

2018-11 to 2021-12 | Grant
Portuguese Foundation for the SCience and Technology (Lisbon, PT)
GRANT_NUMBER:

SFRH/BD/139777/2018

Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

Best Paper Award

2018-06 to 2018-06 | Grant
ICBE2018 and KODISA (Seoul, KR)
Source: Self-asserted source
Helena Nobre

International Meeting of the Action COST Arkwork by the University of Zagreb

2018-06 to 2018-06 | Grant
COST Association (Brussels, BE)
Source: Self-asserted source
Helena Nobre

International Meeting "Arkwork WG3 Focus Groups Workshop" at European University of Cyprus, Nicosia

2018-04 to 2018-04 | Grant
COST Association (Brussels, BE)
Source: Self-asserted source
Helena Nobre

Gamification: A tool for brand experiences and value co-creation.

2018-02 to present | Grant
Portuguese Foundation for the Science and Technology (Lisbon, PT)
GRANT_NUMBER:

SFRH/BD/132472/2017

Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

International meeting of the Action COST ARKWORK by the University of Seville

2018-01 to 2018-01 | Grant
COST Association (Brussels, BE)
GRANT_NUMBER: CA 15201
Source: check_circle
CIÊNCIAVITAE

International meeting "What are Archaeological Practices and Knowledge Work" at University of Aveiro

2017-10 to 2017-10 | Grant
COST Association (Brussels, BE)
Source: Self-asserted source
Helena Nobre

Best Paper Award

2017-07 to 2017-07 | Award
ICBE2017 and KODISA (Seul, KR)
Source: Self-asserted source
Helena Nobre

Portuguese Brands: Nacional Pride or Prejudice?

2017-02 to 2020-03 | Grant
Portuguese Foundation for the Science and Technology (Lisbon, PT)
GRANT_NUMBER:

SFRH/BD/114989/2016

Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

International meeting of the Action COST ARKWORK at the Vilnius University

2017-01 to 2017-01 | Grant
COST Association (Brussels, BE)
Source: Self-asserted source
Helena Nobre

Projecto Estratégico - UI 4021 - 2011-2012

2011-01-01 to 2013-12-31 | Contract
Fundação para a Ciência e a Tecnologia (Lisboa, PT)
GRANT_NUMBER:

PEst-OE/EGE/UI4021/2011

Source: check_circle
CIÊNCIAVITAE

PosDoc Scholarship abroad and domestic

2009-07 to 2012-06 | Grant
Portuguese National Funding Agency for Science, Research and Technology (Lisbon, PT)
GRANT_NUMBER:

SFRH/BPD/47600/2008

Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

PdD Scholarship abroad and domestic

2007-09 to 2009-07 | Grant
Portuguese National Funding Agency for Science, Research and Technology (Lisbon, PT)
GRANT_NUMBER:

SFRH/BD/31670/2006

Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

TOP10 - Best Papers based on Doctoral Thesis distinguished in the 36th EMAC Conference, Reykjavik University, 2007

2007-05 to 2007-05 | Award
36th EMAC Conference, Reykjavik University (Reykjavik, IS)
Source: Self-asserted source
Helena Nobre

Works (50 of 75)

Items per page:
Page 1 of 2

How Does Dietarian Identity Influence Purchase Intention and Consumer Trust?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2024 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-4213940

Part of ISSN: 2363-6165
Part of ISSN: 2363-6173
Contributors: Hungara, Ana; Nobre, Helena
Source: check_circle
CIÊNCIAVITAE

Consumers' attitudes on downscale extensions of a luxury automotive brand

EuroMed Journal of Business
2024-01-18 | Journal article
Contributors: Gabriel Pedrosa; Helena Nobre; Ana Sousa
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

“YOU ARE WHAT YOU EAT”: ANALYSING THE IMPACT OF DISTINCT DIETARIAN IDENTITIES ON CONSUMER TRUST AND PURCHASE INTENTION

15th Annual Conference of the Euromed Academy of Business
2023-09-21 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-4213945

Part of ISBN: : 978-9963-711-96-3
Contributors: Hungara, Ana; Nobre, Helena; Corresponding author: Hungara, Ana.
Source: check_circle
CIÊNCIAVITAE

Consumers' relationship with mass prestige brands and happiness

European Management Review
2023-06 | Journal article
Contributors: Helena Nobre; Ajay Kumar; Minas N. Kastanakis; Justin Paul
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Cultural heritage and nation branding – multi stakeholder perspectives from Portugal

Journal of Tourism and Cultural Change
2022-09-03 | Journal article
Contributors: Helena Nobre; Ana Sousa
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Life of Consumption Communities: A Study on Vegan Communities

Journal of Creative Communications
2022-07 | Journal article
Contributors: Ana Hungara; Helena Nobre
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

How do others think about us? The effect of country perceptions on the behavioural intentions of foreign students

Academic Tourism: Perspectives on International Mobility in Europe
2021 | Book chapter
Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

A consumer culture theory perspective of the marketplace: An integrative review and agenda for research

International Journal of Consumer Studies
2021-07 | Journal article
Contributors: Ana Hungara; Helena Nobre
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

When Luxury Vinous-Concept Hotel Meets Premium Wine Brands

2021-06-25 | Book chapter
Contributors: Lisa Ferraz; Helena Nobre; Belém Barbosa
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Consumer culture theory and consumer communities: a systematic literature review.

13th Annual EuroMed Conference on Business Theory and Practice across Industries and Markets
2020 | Conference abstract
Source: Self-asserted source
Helena Nobre

Vegan Communities Under The Light of Consumer Culture Theory.

Consumer Culture Theory Conference Leicester
2020 | Conference abstract
Source: Self-asserted source
Helena Nobre

An Exploratory Study on Ethical Concerns of Young Consumers of Fashion

XXII SemeAD – Seminários em Administração
2020-11-25 | Conference paper
Source: Self-asserted source
Helena Nobre

The Sustainable Potential Development of Aquaponics in Portugal: An Exploratory Study on the Stakeholders Perceptions

AHFE Virtual Conference on Human Factors, Business Management and Society, and the International Conference on Management and Leadership
2020-07-16 | Conference paper
Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

Cosmopolitan tourists: the resilient segment in the face of terrorism

Tourism Management Perspectives
2020-01 | Journal article
Contributors: Vanda Veréb; Helena Nobre; Minoo Farhangmehr
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

A Marca como Ferramenta de Gestao Empresarial

2019 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-1895177

Contributors: Nobre, Helena
Source: check_circle
CIÊNCIAVITAE

Airports as platforms: Towards a new business model

International Journal of Business Performance Management
2019 | Journal article
SOURCE-WORK-ID:

cv-prod-id-1883650

EID:

2-s2.0-85080027486

Contributors: Brilha, N.M.; Nobre, H.
Source: check_circle
CIÊNCIAVITAE

Communicating with patients through Facebook: The case of dental healthcare services

International Journal of Business Excellence
2019 | Journal article
SOURCE-WORK-ID:

cv-prod-id-2070271

SOURCE-WORK-ID:

cv-prod-id-1883649

EID:

2-s2.0-85070706588

Contributors: Nobre, H.; Szczygiel, N.; Condé-Pinto, M.; Nobre, Helena; Szczygiel, Nina; Pinto, Mariana Condé
Source: check_circle
CIÊNCIAVITAE

Cosmopolitanism and the mediating effect of country image on consumers' purchase, visit and investment intentions

Journal of Asian Finance, Economics and Business
2019 | Journal article
EID:

2-s2.0-85081914394

Contributors: Sousa, A.; Nobre, H.; Farhangmehr, M.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 2)‎

Managing Relationships With Suppliers

2019 | Book chapter
Contributors: Ana Filipa Rebelo; Helena Nobre; Nina Szczygiel
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Managing relationships with suppliers: The case of a local subsidiary of a global company of components for the automotive industry

IGI Global
2019 | Book
SOURCE-WORK-ID:

cv-prod-id-2070270

EID:

2-s2.0-85077729440

Contributors: Rebelo, A.F.; Nobre, H.; Szczygiel, N.; Rebelo, Ana Filipa; Nobre, Helena; Szczygiel, Nina
Source: check_circle
CIÊNCIAVITAE

Marcas de Luxo ou o luxo das marcas

The Computer-Animated Film
2019 | Book chapter
SOURCE-WORK-ID:

cv-prod-id-1895003

Contributors: NOBRE, Helena
Source: check_circle
CIÊNCIAVITAE

Marcas de Luxo ou o luxo das marcas

MBA para Gestores e Engenheiros
2019 | Book chapter
Source: Self-asserted source
Helena Nobre

The influence of consumer mobility concerns on electric vehicle adoption

World Review of Intermodal Transportation Research
2019 | Journal article
EID:

2-s2.0-85074221346

Contributors: Pedrosa, G.; Nobre, H.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 3)‎

An exploratory study on a co-branding between a luxury hotel and premium wine brands.

XXI SemeAD – Seminários em Administração
2019-11-06 | Conference paper
Part of ISSN: 21773866
Source: Self-asserted source
Helena Nobre

Screens Affordances in Image Consumption

4th Future Technologies Conference, FTC 2019
2019-10-25 | Conference paper
Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 3)‎

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Journal of Business Research
2019-09 | Journal article
Contributors: Helena Nobre; Cláudia Simões
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions

Journal of Asian Finance, Economics and Business
2018 | Journal article
EID:

2-s2.0-85054711577

Contributors: Sousa, A.; Nobre, H.; Farhangmehr, M.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 3)‎

Archaeological Knowledge Production and Global Communities: Boundaries and Structure of the Field

Open Archaeology
2018 | Journal article
EID:

2-s2.0-85053665126

Contributors: Lauzikas, R.; Dallas, C.; Thomas, S.; Kelpšiene, I.; Huvila, I.; Luengo, P.; Nobre, H.; Toumpouri, M.; Vaitkevičius, V.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 3)‎

Loyalty programs in the pharmaceutical retail: The impact of a network loyalty program on the pharmacy loyalty

International Journal of Business Excellence
2018 | Journal article
EID:

2-s2.0-85043768087

Contributors: Nobre, H.; Rodrigues, C.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 2)‎

Second-hand electrical vehicles: A first look at the secondary market of modern EVs

International Journal of Electric and Hybrid Vehicles
2018 | Journal article
EID:

2-s2.0-85060093926

Contributors: Pedrosa, G.; Nobre, H.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 3)‎

The concept of luxury brands and the relationship between consumer and luxury brands

Journal of Asian Finance, Economics and Business
2018 | Journal article
EID:

2-s2.0-85054740462

Contributors: Becker, K.; Lee, J.W.; Nobre, H.M.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 3)‎

The fear of terrorism and shift in cosmopolitan values

International Journal of Tourism Cities
2018 | Journal article
EID:

2-s2.0-85056084867

Contributors: Veréb, V.N.; Nobre, H.; Farhangmehr, M.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 3)‎

The influence of consumer ethnocentrism, consumer animosity, and domestic country bias in product preference.

11th Annual EuroMed Conference of the EuroMed-Academy-of-Business
2018-09-12 | Conference paper
Source: Self-asserted source
Helena Nobre

“The Others”: The Cultural and Consumer Profile of Expatriates

21th AMS World Marketing Congress
2018-06-27 | Conference abstract
Source: Self-asserted source
Helena Nobre

Capturing the scope of mass-consumed luxury brand relationships: the NewLux reality.

2018 Edition of the Monaco Symposium on Luxury - Luxury, the art of creating emotions in a fast moving and global world
2018-04-12 | Conference abstract
Source: Self-asserted source
Helena Nobre

Sports Fan Relationships with Soccer Teams

International Journal of Digital Culture and Electronic Tourism
2018-03-05 | Journal article
Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

The influence of consumer cosmopolitanism and ethnocentrism tendencies on the purchase and visit intentions toward a foreign country.

International Journal of Digital Culture and Electronic Tourism.
2018-03-03 | Journal article
Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 2)‎

Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition

International Journal of Business and Globalisation
2018-01-10 | Journal article
Source: Self-asserted source
Helena Nobre
grade
Preferred source (of 3)‎

Exploring marketing strategies in architectural services: The case of the architecture firms in Portugal

International Journal of Business Excellence
2017 | Journal article
EID:

2-s2.0-85020397885

Contributors: Nobre, H.; Faria, J.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 2)‎

Gamification as a platform for brand co-creation experiences

Journal of Brand Management
2017 | Journal article
EID:

2-s2.0-85019702006

Contributors: Nobre, H.; Ferreira, A.
Source: Self-asserted source
Helena Nobre via Scopus - Elsevier
grade
Preferred source (of 3)‎

Fear of terrorism and the cosmopolitan value system reflected in the tourists’ perception of country image and travel decision.

10th Annual Conference of the EuroMed-Academy-of-Business
2017-09-13 | Conference paper
Source: Self-asserted source
Helena Nobre

The customer experience with self-service technologies in service encounters.

10th Annual EuroMed Conference of the EuroMed-Academy-of-Business
2017-09-13 | Conference abstract
Source: Self-asserted source
Helena Nobre

The effects of downward line extensions on consumer brand attitude: The case of the European premium automotive market.

2017-09-13 | Conference paper
Source: Self-asserted source
Helena Nobre

Exploring consumer cosmopolitanism and ethnocentrism effects in the purchase intentions towards the products of a foreign country.

International Conference on Business and Economics (ICBE)
2017-07-06 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-4213941

Part of ISSN: 2287-478X
Contributors: Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo
Source: check_circle
CIÊNCIAVITAE

A PREDICTIVE MODEL OF CONSUMER-LUXURY BRAND RELATIONSHIPS

9th Annual Conference of the EuroMed-Academy-of-Business
2016-09-16 | Conference paper
Source: Self-asserted source
Helena Nobre

The effects of ethnocentrism and country of origin familiarity in consumer preference and recognition of international brands.

EuroMed Conference on Innovation, Entrepreneurship and Digital Ecosystems
2016-09-15 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-4213944

Contributors: Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo
Source: check_circle
CIÊNCIAVITAE

E-RETAIL OF LUXURY PRODUCTS IN THE FASHION INDUSTRY

9th Annual Conference of the EuroMed-Academy-of-Business
2016-09-14 | Conference paper
Source: Self-asserted source
Helena Nobre

A Importância do brand love na explicação do consumo e relacionamentos com as marcas de luxo

2015 | Dissertation or Thesis
SOURCE-WORK-ID:

cv-prod-id-1894767

OTHER-ID:

201073650

Contributors: Oliveira, Mafalda Filipa Baptista de
Source: check_circle
CIÊNCIAVITAE

Country Image: National Pride or Prejudice?

EuroMed Conference on Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment
2015-09-18 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-4213943

Contributors: Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo
Source: check_circle
CIÊNCIAVITAE

Country-Product association: an exploratory study considering the moderating effects of familiarity and ethnocentrism

EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets
2015-09-18 | Conference paper
SOURCE-WORK-ID:

cv-prod-id-4213942

Contributors: Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo
Source: check_circle
CIÊNCIAVITAE
Items per page:
Page 1 of 2

Peer review (8 reviews for 2 publications/grants)

Review activity for IGI Global Book Chapter Peer Reviews (3)
Review activity for Journal of brand management. (5)