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Biography
Helena Nobre is the Director of the Doctoral Program in Marketing and Strategy and a member of the Coordinator Committee of the Dept. of Economics, Management, Industrial Engineering and Tourism (DEGEIT) of the University of Aveiro. She is an Associate Professor W/ Habilitation in Management at DEGEIT and a Senior Researcher at the Research Unit of Governance, Competitiveness and Public Policy (GOVCOPP), at the University of Aveiro. She is an Associate Editor of the RBGN-Review of Business Management (Web of Science (JCR IF 0.925); Scopus (Citescore 1.3); CAPES (Qualis A2). She was the first Portuguese Delegate of the COST ARKWORK Project Management Committee (2016–2021), supported by the EU Framework Programme Horizon 2020. Her main research topics are branding, symbolic and experiential consumption, brand relationships, luxury consumption, and cultural heritage marketing. Her work is published in reputable academic journals. She held a position as an Adjunct assistant professor at Boston University.
Activities
Employment (3)
Education and qualifications (6)
Professional activities (15)
Funding (19)
2020.09871.BD
UID/CPO/04058/2019
SFRH/BD/139777/2018
SFRH/BD/132472/2017
SFRH/BD/114989/2016
PEst-OE/EGE/UI4021/2011
SFRH/BPD/47600/2008
SFRH/BD/31670/2006
Works (50 of 75)
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