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Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection

Journal of Marketing Education
2022-04 | Journal article
DOI: 10.1177/02734753211017625
Contributors: James A. Mourey; Melissa M. Markley; Stephen K. Koernig
Source: check_circle
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Peer review (2 reviews for 1 publication/grant)

Review activity for Journal of the Academy of Marketing Science. (2)
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