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Works (6)

Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?

Information Systems Research
2024-12 | Journal article
DOI: 10.1287/isre.2022.0595
Contributors: Zheyin (Jane) Gu; Xuying Zhao
Source: check_circle
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A Model of Shoppertainment Live Streaming

Management Science
2024-11-21 | Journal article
DOI: 10.1287/mnsc.2023.01724
Contributors: Zheyin (Jane) Gu; Xuying Zhao; D. J. Wu
Source: check_circle
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Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment

Marketing Science
2024-01 | Journal article
DOI: 10.1287/mksc.2023.1438
Contributors: Jeffrey D. Shulman; Zheyin (Jane) Gu
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Consumer self‐design and brand competition

Production and Operations Management
2023-08 | Journal article
DOI: 10.1111/poms.13983
Contributors: Zheyin (Jane) Gu; Giri K. Tayi
Source: check_circle
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Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market

Information Systems Research
2023-06 | Journal article
DOI: 10.1287/isre.2022.1132
Contributors: Zheyin (Jane) Gu; Xinxin Li
Source: check_circle
Crossref

Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?

Quantitative Marketing and Economics
2018-12 | Journal article
DOI: 10.1007/s11129-018-9202-8
Contributors: Zheyin Gu; Yunchuan Liu
Source: check_circle
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