Personal information

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Other IDs

ResearcherID: T-7278-2018
SciProfiles: 524681
Scopus Author ID: 57206725890
ResearcherID: T-7278-2018

Countries

China

Biography

Zengrui Xiao received his Ph.D. from Zhejiang University and is now a distinguished associate professor at the School of International Education, Zhejiang Sci-Tech University. He is interested in brand management, organizational behavior and strategic management.

Activities

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Employment (2)

Zhejiang Sci-Tech University: Hangzhou, Zhejiang, CN

2022-12-09 to present | Associate Professor (School of International Education)
Employment
Source: Self-asserted source
Zengrui Xiao

Zhejiang Sci-Tech University: Hangzhou, Zhejiang, CN

2018-06-30 to 2022-12-08 | Lecturer (School of International Education)
Employment
Source: Self-asserted source
Zengrui Xiao

Education and qualifications (2)

Zhejiang University: Hangzhou, Zhejiang, CN

2012-09-01 to 2018-06-30 | Doctor (School of Management)
Education
Source: Self-asserted source
Zengrui Xiao

Zhejiang University: Hangzhou, Zhejiang, CN

2008-09-01 to 2012-06-30 | Bachelor (School of Management)
Education
Source: Self-asserted source
Zengrui Xiao

Funding (3)

Research on the antecedents, consequences and mechanism of platform corporate social responsibility deficiency

Grant
National Natural Science Foundation of China (Beijing, CN)
GRANT_NUMBER:

72101233
Source: Self-asserted source
Zengrui Xiao

Research on the collaborative governance of platform corporate social responsibility deficiency

Grant
Zhejiang Provincial Philosophy and Social Science Planning Project (Hangzhou, CN)
GRANT_NUMBER:

22NDJC014Z
Source: Self-asserted source
Zengrui Xiao

Research on the growth mechanism of digital entrepreneurship

Grant
Natural Science Foundation of Zhejiang Province (Hangzhou, CN)
GRANT_NUMBER:

LQ22G020006
Source: Self-asserted source
Zengrui Xiao

Works (14)

The Impact and Mechanism of Femvertising on Male Consumers’ Gift Purchasing Intention

2025-03-17 | Preprint
DOI: 10.20944/preprints202503.1092.v1
Contributors: Siyu Yang; Zengrui Xiao; Diqing Qian
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

How Does Cultural Sustainability Promote Fashion Consumers’ Purchase Intention?

Sustainability
2025-02-26 | Journal article
DOI: 10.3390/su17052034
Contributors: Vanessa Effendy; Zengrui Xiao
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Dynamic Capabilities, Environmental Management Capabilities, Stakeholder Pressure and Eco-Innovation of Chinese Manufacturing Firms: A Moderated Mediation Model

Sustainability
2023-05-05 | Journal article
DOI: 10.3390/su15097571
Contributors: Zhunxin Huang; Zengrui Xiao
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Research on the Influencing Mechanism of the Effect of Brands’ Sustainable Behaviors on Consumer Attitudes: An Empirical Study on Clothing Brands

Sustainability
2023-01-27 | Journal article
DOI: 10.3390/su15032351
Contributors: Yiling Zhang; Ying Zhou; Yangyang Liu; Zengrui Xiao
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Impact of supervisor developmental feedback on employee innovative behavior: roles of psychological safety and face orientation

Journal of Managerial Psychology
2023-01-26 | Journal article
DOI: 10.1108/JMP-12-2021-0670
Contributors: Liling Cai; Zengrui Xiao; Xiaofen Ji
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Will Abusive Supervision Promote Subordinates’ Voluntary Learning Behavior?

Behavioral Sciences
2022-09-01 | Journal article
DOI: 10.3390/bs12090317
Contributors: Zengrui Xiao; Ying Wang
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Will Greenwashing Result in Brand Avoidance? A Moderated Mediation Model

Sustainability
2022-06-13 | Journal article
DOI: 10.3390/su14127204
Contributors: Zengrui Xiao; Ying Wang; Dongjie Guo
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Dual Effects of Consumer Satisfaction on Brand Switching Intention of Sharing Apparel

Sustainability
2022-04 | Journal article | Author
DOI: 10.3390/su14084526
Contributors: Ying Wang; Zengrui Xiao
Source: check_circle
Multidisciplinary Digital Publishing Institute
grade
Preferred source (of 2)‎

Inclusive leadership and employee work engagement: a moderated mediation model

Baltic Journal of Management
2022-01-03 | Journal article
DOI: 10.1108/BJM-06-2021-0219
Contributors: Ping Bao; Zengrui Xiao; Gongmin Bao; Niels Noorderhaven
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Positive reciprocity belief moderates the effects of trust and felt trust on knowledge-sharing intention

Social Behavior and Personality: an international journal
2021-12-01 | Journal article
DOI: 10.2224/sbp.10956
Part of ISSN: 0301-2212
Source: Self-asserted source
Zengrui Xiao
grade
Preferred source (of 2)‎

Do social ties foster firms’ environmental innovation? The moderating effect of resource bricolage

Technology Analysis & Strategic Management
2021-05-04 | Journal article
DOI: 10.1080/09537325.2020.1821876
Part of ISSN: 0953-7325
Part of ISSN: 1465-3990
Source: Self-asserted source
Zengrui Xiao
grade
Preferred source (of 2)‎

Greenwash, moral decoupling, and brand loyalty

Social Behavior and Personality: an international journal
2021-04-07 | Journal article
DOI: 10.2224/sbp.10038
Part of ISSN: 0301-2212
Source: Self-asserted source
Zengrui Xiao
grade
Preferred source (of 2)‎

Slack resources and growth performance: The mediating roles of product and process innovation capabilities

Asian Journal of Technology Innovation
2020-01-02 | Journal article
DOI: 10.1080/19761597.2019.1700383
Contributors: Gongmin Bao; Wen Zhang; Zengrui Xiao; Damian Hine
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Job Insecurity and Workplace Deviance: The Moderating Role of Locus of Control

Social Behavior and Personality: an international journal
2018-10-04 | Journal article
DOI: 10.2224/sbp.7160
Part of ISSN: 0301-2212
Source: Self-asserted source
Zengrui Xiao
grade
Preferred source (of 2)‎

Peer review (91 reviews for 21 publications/grants)

Review activity for Administrative sciences. (7)
Review activity for Applied sciences. (1)
Review activity for Asian journal of technology innovation. (3)
Review activity for Baltic journal of management. (1)
Review activity for Behavioral sciences. (2)
Review activity for Business ethics : (2)
Review activity for Business strategy and the environment. (8)
Review activity for Businesses. (1)
Review activity for Chinese management studies. (5)
Review activity for Current psychology : (7)
Review activity for Current psychology. (1)
Review activity for International journal of environmental research and public health (1)
Review activity for Journal of retailing and consumer services. (2)
Review activity for Management decision. (1)
Review activity for Marketing intelligence & planning. (1)
Review activity for Psychological reports. (1)
Review activity for Social behavior and personality. (1)
Review activity for Sustainability. (37)
Review activity for Systems. (4)
Review activity for The international journal of organizational analysis. (1)
Review activity for Yà-tài guǎnlǐ pínglùn. (4)
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